The notion of producing humorous video clips on behalf of brands in the hopes of obtaining viral buzz has become an advertising discipline in its own ...
View articleSingapore Air taps Sapient Interactive; Worldwide Partners partners with Traffiq; data mining expert heads to eBay. Read More...
View articleIn social media, a brand is created collaboratively and becomes the sum of all of its experiences and messages. Read More...
View articleYouTube is the number two search engine. Be sure you're optimizing your videos to be found on YouTube. Read More...
View articleA new tool shows how customers interact with a marketer's e-mail across mobile, social, search, and other channels. Read More...
View articleRecent deals involving Publicis, Microsoft, and YOC are indicative of the momentum behind mobile advertising. Read More...
View articleA current campaign from an immigration reform group shows the difficulty Facebook has generating ad revenue from political advertisers that is compara...
View articleViral marketing starts at home for this creative ad agency exec. Read More...
View articleTime on social sites tripled in the last year, and spending on those sites spiked as well. Read More...
View articleEven the smartest online marketer can get into a comfort zone and miss seeing fat in their budgets. Here are some places to look. Read More...
View articleIf you are integrating display media into your search campaign, here are some factors to consider. Read More...
View articleFive ways to make a compelling case that online advertising must be added to your marketing mix. Read More...
View articleAlthough Advertising Week didn't offer any technological innovations or breakthroughs, it did offer a lesson to marketers. Read More...
View articleMarketers are less likely to formally evaluate the performance of digital agencies than traditional shops, according to a survey of Association of Nat...
View articleI'm not exactly sure what the Fiorina senatorial campaign is going for with the new CarlyforCalifornia site , but one thing's for sure: It's definitel...
View articleCIMM looks to enlist advertisers to fund set-top box and cross-platform audience measurement initiatives. Read More...
View articleDespite widespread device adoption, spending on mobile ads is 2.2 percent of online display spending. Read More...
View articleTool joins crowded field, hopes to innovate by merging social analytics with other campaign data. Read More...
View articleTwo Glam sales execs move: Joe Lagani named SVP of ad sales at iVillage Networks; Jody Salamirad leads Lotame's new L.A. office. Read More...
View articleBrands are often forced to reinvent themselves out of necessity. Here are two examples. Read More...
View articleThe best and worst delivery rates for e-mail marketing messages delivered by Staples, OfficeMax, and Office Depot during the back-to-school season. Re...
View articleDefining 'digital' as the collection of habits and expectations of today's consumers -- and what that means to marketers. Read More...
View articleLocal businesses can tap social media to help promote their goods and services online. Here's a primer. Read More...
View article[Sponsored Webinar] To achieve true ROI-driven campaigns, the data marketers collect must be both accurate and actionable, allowing them to make infor...
View articleIts new relationship with Nielsen is a big deal for Facebook, which plans to use the resulting data to fight the perception its display ads aren't eff...
View articleA few stories ClickZ's editors are reading: Nasty Ad Slips Past Google Search ad for "Firefox - Official Site" actually points to firefox.mozilla-now....
View articleMove highlights challenge of reaching consumers who haven't made the smartphone leap. Read More...
View article