iPhone App Rides the River of News
Media

iPhone App Rides the River of News

18y Enid Burns

iPhone App Rides the River of News

Is it true an iPhone app is released every time a phone rings? Well maybe not, but it almost seems that way Read More...

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A Little Growth Is Better Than Zero Growth
Media

A Little Growth Is Better Than Zero Growth

18y Rebecca Lieb

A Little Growth Is Better Than Zero Growth

Another downward trending forcast, this time from eMarketer Read More...

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WPP Firms Join in China Ad Network Partnership
Media

WPP Firms Join in China Ad Network Partnership

18y Kate Kaye

WPP Firms Join in China Ad Network Partnership

As firms eye (and buy into) the Russian market with increasing speed, China's looking good, too Read More...

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E-Mail Marketing Elves Churn out the Copy
Media

E-Mail Marketing Elves Churn out the Copy

18y Anna Maria Virzi

E-Mail Marketing Elves Churn out the Copy

E-mail marketing elves have gone into high gear for the holiday shopping season. Here's a sample of pitches that landed in my inbox this morning: Read...

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Gearing up for Black Friday
Media

Gearing up for Black Friday

18y Anna Maria Virzi

Gearing up for Black Friday

Three days to go before Black Friday. And, retailers and Black Friday Web sites are bulking up on their paid search advertising. A Google search for "...

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Microsoft's Massive, THQ Agree to In-Game Ad Deal
Media

Microsoft's Massive, THQ Agree to In-Game Ad Deal

18y Enid Burns

Microsoft's Massive, THQ Agree to In-Game Ad Deal

Microsoft's in-game ad network and a game publisher serve up ads in games, starting with the Saints Row franchise. Read More...

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Yahoo, AOL, and Sears Put People in Spirit to Give, and Shop
Media

Yahoo, AOL, and Sears Put People in Spirit to Give, and Shop

18y Kate Kaye

Yahoo, AOL, and Sears Put People in Spirit to Give...

Sears sponsors a feel-good news section on Yahoo, while AOL launches its own shiny, happy news site, created in conjunction with St. Jude Children's R...

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Kia First Brand on imeem's New Google Phone Ad Platform
Media

Kia First Brand on imeem's New Google Phone Ad Platform

18y Fred Aun

Kia First Brand on imeem's New Google Phone Ad Pla...

The mobile music campaign, designed by New York's Initiative, pushes the new youth-oriented Kia Soul. Read More...

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Execs & Accounts: AKQA, Quova, Kontera, Xing
Media

Execs & Accounts: AKQA, Quova, Kontera, Xing

18y Enid Burns

Execs & Accounts: AKQA, Quova, Kontera, Xing

AKQA mixes it up for the Gap this holiday; WiredMinds pulls Quova's geolocation data into its Web analytics application. Read More...

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Ten Tips for Negotiating With Media Vendors
Media

Ten Tips for Negotiating With Media Vendors

18y Harry Gold

Ten Tips for Negotiating With Media Vendors

Media planners should forge relationships with media reps. Here's how. Read More...

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Direct Response Practices for In-Banner Ads
Media

Direct Response Practices for In-Banner Ads

18y Andreas Roell

Direct Response Practices for In-Banner Ads

Direct Response Practices for In-Banner Ads Read More...

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Making a Case for Cookies on U.S. Fed Web Sites
Analytics

Making a Case for Cookies on U.S. Fed Web Sites

18y Neil Mason

Making a Case for Cookies on U.S. Fed Web Sites

Government Web sites in the U.K. and Europe offer a sensible approach. Read More...

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Sports and Weather Updates Drive U.K. Mobile Internet Growth
Media

Sports and Weather Updates Drive U.K. Mobile Internet Growth

18y Jack Marshall

Sports and Weather Updates Drive U.K. Mobile Inter...

Mobile Internet usage in the U.K Read More...

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LinkedIn on the Road to $100M; Xing Gets New CEO
Media

LinkedIn on the Road to $100M; Xing Gets New CEO

18y Anna Maria Virzi

LinkedIn on the Road to $100M; Xing Gets New CEO

Published reports have put LinkedIn's annual revenue at between $75 million and $100 million -- compared to only $10 million in 2006 Read More...

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New Use for Digital Billboards: Public Stockade
Media

New Use for Digital Billboards: Public Stockade

18y Anna Maria Virzi

New Use for Digital Billboards: Public Stockade

If the mall is today's town center, then the electronic billboard in the Staten Island Mall is the equivalent of a public stockade. Every six minutes,...

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Another Industry Group Hires a Man in Washington
Media

Another Industry Group Hires a Man in Washington

18y Zachary Rodgers

Another Industry Group Hires a Man in Washington

OPA is latest to open an office on Capitol Hill as attention swirls around behavioral targeting issues. Read More...

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Hyperfactory Gains Publicis Mobile Executive
Media

Hyperfactory Gains Publicis Mobile Executive

18y Enid Burns

Hyperfactory Gains Publicis Mobile Executive

Angela Steele moves to pure-play mobile agency after eight years with Publicis. Read More...

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Hoping to Speed Campaign Launches, Theorem Buys Webpencil
Media

Hoping to Speed Campaign Launches, Theorem Buys Webpencil

18y Fred Aun

Hoping to Speed Campaign Launches, Theorem Buys We...

Move aims to shorten lag between the creation and delivery of rich media ads. Read More...

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Execs & Accounts UK & EU: ReachLocal, Guardian News & Media, Real Time Content
Marketing

Execs & Accounts UK & EU: ReachLocal, Guardian News & Media, Real Time Cont...

18y Jack Marshall

Execs & Accounts UK & EU: ReachLocal, Guardian New...

ReachLocal hits U.K. market as Real Time Content crosses to the opposite side of the pond; News International's mobile man Bagguley Moves to Guardian ...

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First Impressions: E-mail's Drive in 2009
Email

First Impressions: E-mail's Drive in 2009

18y Jeanniey Mullen

First Impressions: E-mail's Drive in 2009

Three elements you should consider investing in to ensure your e-mail marketing campaigns drive the strongest first impression. Read More...

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Google's Android Arouses Augmented-Reality Dream
Marketing

Google's Android Arouses Augmented-Reality Dream

18y Sean Carton

Google's Android Arouses Augmented-Reality Dream

A look at the future of mobile marketing and mobile search. Read More...

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Getting Support for Your Search Marketing Activities
Search

Getting Support for Your Search Marketing Activities

18y Julie Batten

Getting Support for Your Search Marketing Activiti...

Four steps to build a compelling business case for search marketing initiatives. Read More...

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Linking Customer Satisfaction to Profitability
Marketing

Linking Customer Satisfaction to Profitability

18y Team ClickZ

Linking Customer Satisfaction to Profitability

Focus on the customer: They might say they do it, but few small Internet and technology companies actually DO do it. What's everyone looking at? Short...

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Four of Six Major U.K. ISPs Shy Away from Phorm
Marketing

Four of Six Major U.K. ISPs Shy Away from Phorm

18y Jack Marshall

Four of Six Major U.K. ISPs Shy Away from Phorm

Sky and Tiscali are the latest to signal they won't be employing behavioral targeting technologies from Phorm or NebuAd across their networks. Read Mo...

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WebVisible Buys Adapt, Seeks to Boost Online Conversions
Media

WebVisible Buys Adapt, Seeks to Boost Online Conversions

18y Fred Aun

WebVisible Buys Adapt, Seeks to Boost Online Conve...

Acquisition will bring local ad seller a search marketing platform. Read More...

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Execs & Accounts: WaPo, Bartle Bogle Hegarty, Reprise
Media

Execs & Accounts: WaPo, Bartle Bogle Hegarty, Reprise

18y Enid Burns

Execs & Accounts: WaPo, Bartle Bogle Hegarty, Repr...

WaPo names chief digital officer; Bartle Bogle Hegarty hires ECD from R/GA; Reprise appoints GM in San Francisco. Read More...

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What's a Media Company?
Marketing

What's a Media Company?

18y Rebecca Lieb

What's a Media Company?

Media is no longer a simple buy/sell preposition. Agencies and media companies alike ignore this at their peril. Read More...

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