Local Content Player Topix Expands Ad Offerings
Media

Local Content Player Topix Expands Ad Offerings

18y Enid Burns

Local Content Player Topix Expands Ad Offerings

Topix brings in advertising and content deals to bring more value to site users. Read More...

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Dreaming, and Talking About, a Benz During a Recession
Media

Dreaming, and Talking About, a Benz During a Recession

18y Fred Aun

Dreaming, and Talking About, a Benz During a Reces...

Automaker's online community stays buzzing amid tough times. Read More...

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Execs & Accounts: BMW, Grey West, Lyris, Mindset Media
Media

Execs & Accounts: BMW, Grey West, Lyris, Mindset Media

18y Enid Burns

Execs & Accounts: BMW, Grey West, Lyris, Mindset M...

BMW selects Grey West as its agency of record; Body Glove uses Lyris to power its e-mail marketing communications. Mindset Media hires sales and finan...

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Developing a Human Asset Strategy
Marketing

Developing a Human Asset Strategy

18y Gary Stein

Developing a Human Asset Strategy

Four ways to grow the value of a customer database. Here are some lessons from Barack Obama's campaign. Read More...

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Ad:tech NY 2008: Social Media Wins Exposure
Media

Ad:tech NY 2008: Social Media Wins Exposure

18y Hollis Thomases

Ad:tech NY 2008: Social Media Wins Exposure

A conference about online advertising offers some other interesting trends. A round up. Read More...

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Mobile Marketing Interest Unchanged Since Last Year
Data insights

Mobile Marketing Interest Unchanged Since Last Year

18y Enid Burns

Mobile Marketing Interest Unchanged Since Last Yea...

Consumers may be less resistant to marketing efforts, but their interest is similar to that in 2007. Read More...

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Quote of the Day: P&G's Ted McConnell on Facebook
Media

Quote of the Day: P&G's Ted McConnell on Facebook

18y Zachary Rodgers

Quote of the Day: P&G's Ted McConnell on Facebook

"Who said this is media? Media is something you can buy and sell Read More...

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Babycarrying and Online Marketing
Media

Babycarrying and Online Marketing

18y Pamela Parker

Babycarrying and Online Marketing

I suspect more than a few folks are scratching their heads about the whole #motrinmoms scandal du weekend Read More...

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Sam's Club Circular Takedown and Embargo Politics
Media

Sam's Club Circular Takedown and Embargo Politics

18y Kate Kaye

Sam's Club Circular Takedown and Embargo Politics

As someone who can’t stand shopping, I had no idea the kind of politics that are involved with store circulars, particularly when it comes to that obn...

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Bazaarvoice Lets Brands Push Ratings to E-Commerce Partners
Media

Bazaarvoice Lets Brands Push Ratings to E-Commerce Partners

18y Enid Burns

Bazaarvoice Lets Brands Push Ratings to E-Commerce...

New solution allows manufacturers to push reviews and other content to a merchant's store. Read More...

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McCain Camp Spent Fraction of Obama's Online Ad Budget
Marketing

McCain Camp Spent Fraction of Obama's Online Ad Budget

18y Kate Kaye

McCain Camp Spent Fraction of Obama's Online Ad Bu...

The McCain campaign spent just over $1.5 million on Web media, mostly on Google search ads. Read More...

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'The Day the Earth Stood Still' Goes Social
Media

'The Day the Earth Stood Still' Goes Social

18y Anna Maria Virzi

'The Day the Earth Stood Still' Goes Social

Moxie Interactive, Twentieth Century Fox launch an application across seven social networks in 10 languages to promote the remake of a sci-fi movie. R...

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One Third of Europeans Interested in Mobile Marketing
Marketing

One Third of Europeans Interested in Mobile Marketing

18y Jack Marshall

One Third of Europeans Interested in Mobile Market...

The Mobile Marketing Association released its 2008 Annual Global Mobile Attitude and Usage Survey, and discussed new mobile ad guidelines. Read More...

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Execs & Accounts UK & EU: GoViral, ITV, Microsoft
Marketing

Execs & Accounts UK & EU: GoViral, ITV, Microsoft

18y Jack Marshall

Execs & Accounts UK & EU: GoViral, ITV, Microsoft

GoViral Names First U.K. MD; ITV's Makes Cameron Permanent; Microsoft Grabs Highfield Read More...

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Downloadable Content: More Game for Their Buck
Media

Downloadable Content: More Game for Their Buck

18y Matt Story

Downloadable Content: More Game for Their Buck

As game makers offer additional content, brand marketers have more opportunities to efficiently build in their communication message or product detail...

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Winning Marketing Tactics in an Uncertain Economy
Search

Winning Marketing Tactics in an Uncertain Economy

18y Mike Grehan

Winning Marketing Tactics in an Uncertain Economy

Web site investments to make to optimize your search engine marketing initiatives. First in a series. Read More...

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Sending Good Thoughts to a ClickZ Founder
Media

Sending Good Thoughts to a ClickZ Founder

18y Anna Maria Virzi

Sending Good Thoughts to a ClickZ Founder

As founder of ClickZ back in 1997, Andy Bourland was an inspiration to many working during online marketing's early days Read More...

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Oodle Layoffs Part of Realignment
Media

Oodle Layoffs Part of Realignment

18y Kate Kaye

Oodle Layoffs Part of Realignment

It's official Read More

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Mobile Incompatible? You're Losing Customers
Media

Mobile Incompatible? You're Losing Customers

18y Rebecca Lieb

Mobile Incompatible? You're Losing Customers

It often doesn't happen for weeks and even months at a time -- but this morning, I was disconnected Read More...

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Vespa Goes 1960s Mod with Its U.S. Web Site
Media

Vespa Goes 1960s Mod with Its U.S. Web Site

18y Enid Burns

Vespa Goes 1960s Mod with Its U.S. Web Site

Iconic motor scooter line promotes its brand as functional, fun, and fast. Read More...

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Gannett Augments Digital Tech Arsenal with Social Media Buy
Media

Gannett Augments Digital Tech Arsenal with Social Media Buy

18y Kate Kaye

Gannett Augments Digital Tech Arsenal with Social ...

Gannett's acquisition of social media services firm Ripple6 is another indication of the newspaper publisher's aim to expand its digital businesses wh...

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U.K. Government Favors Online Ad Industry Self-Regulation
Marketing

U.K. Government Favors Online Ad Industry Self-Regulation

18y Jack Marshall

U.K. Government Favors Online Ad Industry Self-Reg...

The U.K. secretary of state for culture, media and sport, said yesterday he was in favor of the online ad industry self-regulation, specifically in re...

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YouTube Unveils Two New Ad Options
Media

YouTube Unveils Two New Ad Options

18y Douglas Quenqua

YouTube Unveils Two New Ad Options

Advertisers can bid on search terms to display "sponsored" video on Google's video-sharing site. Read More...

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Execs & Accounts: JHG, Sendio, Nobox
Media

Execs & Accounts: JHG, Sendio, Nobox

18y Enid Burns

Execs & Accounts: JHG, Sendio, Nobox

JHG is agency of record for Sendio; Nobox creates a Web site and campaign for Scion of Puerto Rico. Read More...

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Mr. MySpace Goes to Washington
Marketing

Mr. MySpace Goes to Washington

18y Anna Maria Virzi

Mr. MySpace Goes to Washington

Turning around the economy could seem easy compared to prodding the federal bureaucracy to become more transparent, responsive, and interactive. Read ...

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Monetizing YouTube's Massiveness
Media

Monetizing YouTube's Massiveness

18y Todd Krieger

Monetizing YouTube's Massiveness

YouTube is starting to capitalize on what people do when they come to the site. Read More...

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Quick Fixes You Can Make Before the Holidays
Analytics

Quick Fixes You Can Make Before the Holidays

18y Jack Aaronson

Quick Fixes You Can Make Before the Holidays

Here's the final polish to make your robust Web site that much better at converting holiday browsers into buyers. Read More...

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