The corporate siblings have created In2TV, an ad-supported broadband TV network. Read More...
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View articleGood marketing to increase product awareness provides excellent, quality linkage. And a greater understanding of search engine technology helps preven...
View articleThis week's "New York Times Magazine" has a two-spage spread for Banana Republic Read More...
View articleGoogle has created an area to its AdWords Help Center where advertisers can go to learn more about their industry before placing ads Read More...
View articleViral video is rampant on the Web, but do the short clips make good TV? This Thursday Bravo will air "Outrageous and Contagious: Viral Video." A half-...
View articleIs 'engagement' advertising's equivalent of a one-night-stand? Read More...
View articleHave you planned your site for people or for cows? Read More...
View articleHoliday shoppers follow their weekend browsing with a visit online to make purchases. Read More...
View articleUPDATE: The holding company says search engine marketing is "increasingly important." Read More...
View articleThe dominant themes out of Ad:tech include thinking beyond the banner and finding suitable metrics. Read More...
View articleSo many companies are positioning themselves in the SEM business. Step back from the sizzle and consider business fundamentals. Read More...
View articleWhy your next rich media creative idea probably isn't yours. Read More...
View articleGreen Mountain Coffee Roasters names agency of record; Tribal DDB Dallas builds branded game for Mountain Dew energy drink MDX Read More...
View articleAd tracking in podcasts? Audible says yes. Read More...
View articleToyota hopes its online campaign's the ticket for connecting with young African-American consumers. Read More...
View articleJust got an e-mail from Amazon.com promoting the feature film "Bee Season's" opening tomorrow Read More...
View articleFrom the much-talked-about Microsoft memos, some tidbits on incorporating advertising (and on the marketing of software): Bill Gates : Advertising has...
View articleThe travel search engine will power a co-branded site. Read More...
View articleWith the right combination of size and shape, still and animation, display and text, you can play favorites and still end up with a well-rounded campa...
View articleSometimes best conversion opportunity is to target keywords that convert offline. Read More...
View articleThe Microsoft division says the deal has the potential to double its revenue growth rate. Read More...
View articleAnalyzing (and brainstorming) your way to the next profitable online content product. Read More...
View articleMore and more marketing departments are finding themselves subject to business process review. Read More...
View articleMarantz is supplying non-profit group LA Podcasters with gratis audio hardware for the first annual Podcast Freeway Series . The series will "showcase...
View articleI was just writing yet another e-mail to a corporate PR person who responded to a message I sent to someone else at her company -- someone I know pers...
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