Two new hires and a partnership with Publicis will help the fledgling Internet TV service build out its advertising strategy. Read More...
View articleFeedBurner unveils a new ad network, while Feedster adds a self-service option for publishers. Read More...
View articleRegular video watchers on the Web make up about 20 percent of online users, though broadband adoption and new portable devices will grow interest. Rea...
View articleBroader keyword matching and keyword grouping are included in the latest version of its Ad Center. Read More...
View articleSenior execs from iProspect, CP+B and mOne talk about holiday trends in search, creative and media. Read More...
View articleLocal search hasn’t taken off they way some predicted. But it’s about to. Read More...
View articleE-mail has long suffered from an identity crisis. But like any other type of marketing, it takes time to perfect your approach. Six steps to improving...
View articleA new book by the leading authority on Google AdWords can help you reach your SEM goals. Read More...
View articleIProspect wins international business; Feedster gets new president; and Coremetrics makes new VP hire. Read More...
View articleThe Web site is replacing the :30 spot as the central expression of a brand. Tips to make your site stand out from your competitors'. Read More...
View articleAtlas Rich Media isn't just for media folks anymore, the company says. Read More...
View articleIt happened with cable, then with home video Read More
View articleThere's plenty of invites from "off-the-show-floor" events coming in from various companies wanting to make more of an impression than a booth visit a...
View articleGoogle just announced a new feature (what else is new?) Read More...
View articleThe Word of Mouth Marketing Association (WOMMA) commissioned a report that looks at many aspects of the practice Read More...
View articleProtecting consumers and tracking Internet ads aren't mutually exclusive goals. Read More...
View articleA branded entertainment experience on MSN tries to tap into teens' penchant for self-expression online. Read More...
View articleAgency.com's Dorian Sweet goes to Tribal DDB; Browning departs Organic. Read More...
View articleMarketers must become Empowerment Rangers, empowering consumers to choose the advertising they see -- and to truly hear our messages. Read More...
View articleHow to effectively respond to customer complaints and increase loyalty. Read More...
View articleContent includes user-generated videos featuring Burger King and Subservient Chicken masks. Read More...
View articleMulti-platform video network offers an embedded ad model across four platforms: its Web site, Video on Demand, mobile and Sony's PlayStation Portable....
View article"AOL has been discovered to be not dead" -- Time Warner's Richard Parsons, speaking at a New Yorker breakfast, as reported by Reuters . Read More...
View articleSo I'm in NYTimes.com's arts section and....Yuck! No! Not this! The display ad, a BOB, is screaming in caps, "ARE YOU TAKING LAXATIVES BECAUSE OF YOUR...
View article