CPB's Secret Sauce
Media

CPB's Secret Sauce

21y Rebecca Lieb

CPB's Secret Sauce

Jeff Hicks, CEO of white hot Crispin Porter + Bogusky just delivered a really solid talk at WebSideStory's Active Insights conference (astonishingly, ...

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Cookie Crumbs
Media

Cookie Crumbs

21y Enid Burns

Cookie Crumbs

JupiterResearch released a report about cookies Read More

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Ad:Tech's Adjacency Issue
Media

Ad:Tech's Adjacency Issue

21y Rebecca Lieb

Ad:Tech's Adjacency Issue

Much chatter this year about what's become a decidely schizophrenic trait of Ad:Tech Read More...

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New-Business Best Practices
Marketing

New-Business Best Practices

21y David Cohen

New-Business Best Practices

It's not just what you win, but how you win it. Read More

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Industrial Market Untapped Online
Media

Industrial Market Untapped Online

21y Enid Burns

Industrial Market Untapped Online

Industrial machinery suppliers need an industrial-strength Web-makeover to serve customers who overwhelmingly turn to the Web for research. Read More...

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Questions for IGN Entertainment's David Tokheim
Media

Questions for IGN Entertainment's David Tokheim

21y Zachary Rodgers

Questions for IGN Entertainment's David Tokheim

With IGN Entertainment and MySpace, News Corp. may soon offer a bigger reach buy on a young male demo than is available anywhere else. A chat with IGN...

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Execs & Accounts for November 9, 2005
Media

Execs & Accounts for November 9, 2005

21y Zachary Rodgers

Execs & Accounts for November 9, 2005

Double Fusion wins funding round, hires away GM of Yahoo! Games; digital agency Enlighten hires several in senior roles. Read More...

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Reebok Crafts Hip-Hop VOD Sponsorship
Media

Reebok Crafts Hip-Hop VOD Sponsorship

21y Pamela Parker

Reebok Crafts Hip-Hop VOD Sponsorship

The athletic footwear firm makes a one-year commitment to the new DoD channel. Read More...

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Behavioral Targeting to Fuel Automotive Campaigns
Data insights

Behavioral Targeting to Fuel Automotive Campaigns

21y Anna Papadopoulos

Behavioral Targeting to Fuel Automotive Campaigns

In 2006, behavioral targeting will play a stronger role in automotive planning. Read More...

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Eyeblaster Awards Creatives for the Fifth Year Running
Media

Eyeblaster Awards Creatives for the Fifth Year Running

21y Enid Burns

Eyeblaster Awards Creatives for the Fifth Year Run...

The rich media tech firm bestowed awards on national and international agencies. Read More...

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Inbound Link Strategies: Movin’ On Up
Search

Inbound Link Strategies: Movin’ On Up

21y P.J. Fusco

Inbound Link Strategies: Movin’ On Up

Have your search results been affected by the latest Google update? How to move out of a bad-link neighborhood into a better one. Read More...

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Did-It Goes Full Service, Drops Clients
Media

Did-It Goes Full Service, Drops Clients

21y Pamela Parker

Did-It Goes Full Service, Drops Clients

Search marketing firm Did-it says it's becoming a full-service search agency, offering its clients strategy, analytics and technology services Read Mo...

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Faster Migration to First-Party Cookies Urged
Media

Faster Migration to First-Party Cookies Urged

21y Enid Burns

Faster Migration to First-Party Cookies Urged

A new JupiterResearch report finds too many Web analytics firms still use third-party cookies, though all advocate first-party cookies as the best pra...

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Interactive Success Lies Beyond Traditional Ads, Metrics
Media

Interactive Success Lies Beyond Traditional Ads, Metrics

21y Kevin Newcomb

Interactive Success Lies Beyond Traditional Ads, M...

There's more to do online than advertise, and that's where the real success can be found, according to experts at the Ad:Tech conference in New York. ...

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Web Analytics: Focus on Optimization in 2006
Analytics

Web Analytics: Focus on Optimization in 2006

21y Jason Burby

Web Analytics: Focus on Optimization in 2006

Working on next year's budget? How to discover the largest potential optimization opportunities. Read More...

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Is Online Advertising a Disruptive Technology?
Media

Is Online Advertising a Disruptive Technology?

21y Hollis Thomases

Is Online Advertising a Disruptive Technology?

Why Internet advertising is finally getting respect in the traditional advertising world. Read More...

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3Q Growth Strong at aQuantive
Media

3Q Growth Strong at aQuantive

21y Pamela Parker

3Q Growth Strong at aQuantive

The company's three business units all saw revenues rise. Read More...

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Women Make Great Ads
Marketing

Women Make Great Ads

21y Mark Kingdon

Women Make Great Ads

Why workplace diversity strengthens companies and supports innovation. Read More...

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VML Buys Studiocom
Media

VML Buys Studiocom

21y Pamela Parker

VML Buys Studiocom

The deal brings the agency, best known for its Coca-Cola work, under the WPP umbrella. Read More...

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Ford Sparks Hispanic Market With Fusion Campaign
Media

Ford Sparks Hispanic Market With Fusion Campaign

21y Enid Burns

Ford Sparks Hispanic Market With Fusion Campaign

The carmaker appeals to Latinos' musical tastes and passions with a new interactive effort. Read More...

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Lowering the Bar... Again
Media

Lowering the Bar... Again

21y Pamela Parker

Lowering the Bar... Again

Having just eliminated its $20/monthly minimum spend in a bid to attract smaller advertisers, Yahoo! Search Marketing has reduced the minimum deposit ...

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Yahoo! and TiVo
Media

Yahoo! and TiVo

21y Pamela Parker

Yahoo! and TiVo

An analyst in this Reuters article cracks me up Read More

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Copeland: Old Media Will Be Dead Sooner Than People Think
Media

Copeland: Old Media Will Be Dead Sooner Than People Think

21y Rebecca Lieb

Copeland: Old Media Will Be Dead Sooner Than Peopl...

Henry Copeland, founder of BlogAds, is ready to sound the death knell for traditional advertising Read More...

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Back to Basics
Media

Back to Basics

21y Rebecca Lieb

Back to Basics

Everybody knows what they need to do in order to fix their Web site, they just don't do it, according to Jim Sterne, consultant, author and head of th...

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What to Expect from DIY Ads
Media

What to Expect from DIY Ads

21y Enid Burns

What to Expect from DIY Ads

When traditional media buyers first come to do-it-yourself advertising, they may be in for a surprise, according to panelists in the "Do-it-Yourself A...

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ad:tech Kicks Off
Media

ad:tech Kicks Off

21y Rebecca Lieb

ad:tech Kicks Off

It's open and it's crowded Read More

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Advertisers Cool on Behavioral
Media

Advertisers Cool on Behavioral

21y Enid Burns

Advertisers Cool on Behavioral

The number of advertisers flocking to 24/7 Real Media's behavioral targeting offering slowed in Q2 while publishers continue to implement enabling tec...

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