A new study by the IAB has found that a rise in digital technology in homes has driven advertisers to spend a record £7.2 billion on digital advertisi...
View articleFrom the launch of live video feeds on Twitter with new app Meerkat, to the continued popularity of video on Facebook and Instagram, there's no denyin...
View articleLive video broadcasting app Meerkat is the latest social media platform that Madonna is using to (it seems, endlessly) promote Rebel Heart. Read More...
View articleEvery week, we bring you a round-up of the hottest stories from the last seven days. It’s essential reading for the digital marketing world. This week...
View articleAt the top of the viral video chart this week is just one of the many jokes surrounding two recent celebrity departures: Zayn Malik and Jeremy Clarkso...
View articleAccording to new research conducted collaboratively by Google and Ipsos, Brits are a nation of ‘app-nesiacs’. Read More...
View articleTBWA/Hakuhodo, based in Tokyo, created the pieces, titled "3D on the rocks," to advertise Suntory Whisky. Read More...
View articleBefore commencing on any marketing campaign, research is a truly worthwhile activity. This isn't just about sussing out what the competition are doing...
View articleBiskrem, a Turkish biscuit brand, has utilised Instagram as a marketing tool, creating ‘Instagram Adventures’ for consumers. Read More...
View articleResults of Millennial Media’s latest S.M.A.R.T. show that there is one key trend that deserves the spotlight: mobile video. Read More...
View articleAccording to a Re/code report, Twitter’s next step is to advertise on users’ profiles. The ads will appear a few Tweets down and be labelled “suggeste...
View articleEcommerce marketers are able to personalise their marketing efforts more than ever - but are they inadvertently weirding out their customers in the pr...
View articleIntroducing: D+J. Available to buy from absolutely nowhere. Read More...
View articleTwitter has launched Periscope, a separate app that lets users instantly live-stream from a smartphone. Check out the video from WSJ, which demonstrat...
View articleDolmio is attempting to utilise our over-reliance on technology in its new campaign, which gives mums a pepper shaker that cuts all wifi connections. ...
View articleAccording to new research from Love Home Swap, London is the world's most Instagrammed capital city with a total of 31.38m mentions on Instagram. Chec...
View articleHow much will it cost you to get the top spot in the most competitive keyword auctions in Bing Ads? Find out here. Read More...
View articlePrizmiq's 3D technology effectively provides all the benefits of meticulously examining a new product without having to set foot in a retail store. Re...
View articleTwitter is currently testing a new feature, which will allow the social networking service to host autoplay videos in user news feeds. Read More...
View articleAmazon-owned game streaming service Twitch has been hacked, with attackers gaining access to users' account information, the company announced in a bl...
View articleSpeaking at AdWeek Europe, Mark Howe, Google’s MD for agencies in the UK and Europe said that advertisers in 2015 haven't caught up enough to get mobi...
View articleNot all ideas are good ones, and Apple sure has had it’s fair share of ideas gone wrong. Hats off to this Apple #Fail infographic from 7 Day Shop, wh...
View articleBurger King Japan are marketing a 'Flame-Grilled' fragrance, in celebration of 'Whopper Day' on April 1st. The campaign comes with an array of seducti...
View articleAccording to research from Kenshoo, spend on Facebook mobile app ads rose a whopping 235% last year. Interestingly, click-through rate (CTR) fell as c...
View articleAccording to HubSpot, Twitter link clicks account for 92% of all user interaction with tweets, so this advice is gold. Read More...
View articleThere are still several days left of parties, presentations, concerts, film screenings, and more at South by Southwest 2015. Read More...
View articleAlibaba recently demonstrated a facial recognition option called 'Smile to Pay' that would let shoppers pay for purchases on their smartphones by scan...
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