2014 Trends: Multiscreen Attribution, Hummingbird, and Mobile [Video]
Asia

2014 Trends: Multiscreen Attribution, Hummingbird, and Mobile [Video]

12y Josh Bledsoe

2014 Trends: Multiscreen Attribution, Hummingbird,...

Josh Bledsoe shares search marketing trends to watch out for in 2014 in this video. Read More...

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Online Video Ad Trends 2014: Shake-Up in Programmatic Trading
Asia

Online Video Ad Trends 2014: Shake-Up in Programmatic Trading

12y Guest

Online Video Ad Trends 2014: Shake-Up in Programma...

3 trends and issues that will impact the online video market in the next 12 months. Read More...

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5 Things That Will Change Retargeting in 2014
Asia

5 Things That Will Change Retargeting in 2014

12y Parth Mukherjee

5 Things That Will Change Retargeting in 2014

Remarketing predictions to watch out for in the new year. Read More...

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The Top 10 Digital Campaigns of 2013
Asia

The Top 10 Digital Campaigns of 2013

12y Erik Hallander

The Top 10 Digital Campaigns of 2013

My colleague Andrew Yeoh and I have put together a list of our favorite digital campaigns for the year with bonus insights on how to create award-winn...

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5 Ways “The Internet of Things” Will Disrupt Business in 2014
Asia

5 Ways “The Internet of Things” Will Disrupt Business in 2014

12y Patti Hunt

5 Ways “The Internet of Things” Will Disrupt Busin...

With the Internet of Things, change is not only imminent - it's armed and dangerous. Here's why. Read More...

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Predictions for 2014: Smartphones, Showrooming, and Micro-location
Asia

Predictions for 2014: Smartphones, Showrooming, and Micro-location

12y Elisa Harca

Predictions for 2014: Smartphones, Showrooming, an...

I’d take the opportunity to look at these 3 trends that will have an increasingly important part to play in 2014 and how they will impact brands. Read...

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Data and Measurement Resolutions for 2014
Analytics

Data and Measurement Resolutions for 2014

12y Vinoaj Vijeyakumaar

Data and Measurement Resolutions for 2014

Start 2014 with a clear conversion optimization strategy in mind. Consider these 3 data-driven goals. Read More...

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Facebook: Top 2013 Check-Ins and Topics for Asia
Asia

Facebook: Top 2013 Check-Ins and Topics for Asia

12y Adaline Lau

Facebook: Top 2013 Check-Ins and Topics for Asia

The social network has unveiled the most popular destinations for users globally including top topics for Hong Kong, Singapore, Australia, and India. ...

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Digital Marketing and Comms 2014 Predictions [Video]
Asia

Digital Marketing and Comms 2014 Predictions [Video]

12y Jon Wade

Digital Marketing and Comms 2014 Predictions [Vide...

What will be the digital buzzword of 2014, will next year finally be the year of mobile and more. Read More...

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Multi-Channel Marketing, Data, and Social ROI Dominate #SESSG
Asia

Multi-Channel Marketing, Data, and Social ROI Dominate #SESSG

12y Adaline Lau

Multi-Channel Marketing, Data, and Social ROI Domi...

A roundup of ClickZ's sister conference, SES, in Singapore from Dec 2-4, includes videos and top tweets. Read More...

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An Online Marketing Checklist for China
Asia

An Online Marketing Checklist for China

12y Gordon Choi

An Online Marketing Checklist for China

Consider these 8 factors to develop successful digital marketing in China. Read More...

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Content-Driven SEO Will Become Standard Practice in 2014
Asia

Content-Driven SEO Will Become Standard Practice in 2014

12y Eddie Choi

Content-Driven SEO Will Become Standard Practice i...

I'm optimistic that in 2014, marketers will leave the hype and put the theories into action. Read More...

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Tips for Making Your E-Commerce Website SEO Friendly
Asia

Tips for Making Your E-Commerce Website SEO Friendly

12y Christian Arno

Tips for Making Your E-Commerce Website SEO Friend...

With the changing algorithms of search engines, an international SEO marketing strategy needs careful planning to be successful. Read More...

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A Quick Guide To Native Advertising On Social Media Platforms
Asia

A Quick Guide To Native Advertising On Social Media Platforms

12y Razlan Manjaji

A Quick Guide To Native Advertising On Social Medi...

From Facebook, Twitter, Instagram, LinkedIn to Pandora. Read More...

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Twitter Southeast Asia at SES Singapore: Native Ads, Social TV & 2014 Trends [Video]
Asia

Twitter Southeast Asia at SES Singapore: Native Ads, Social TV & 2014 T...

12y Adaline Lau

Twitter Southeast Asia at SES Singapore: Native Ad...

Parminder Singh, newly appointed Twitter MD for Southeast Asia talks about the region's momentum for native advertising, social TV and a move towards ...

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Top 5 Digital Marketing Trends of 2014
Asia

Top 5 Digital Marketing Trends of 2014

12y Navneet Kaushal

Top 5 Digital Marketing Trends of 2014

Digital marketing can be cost-effective, but to make it really efficient, consider these trends that are likely to dominate. Read More...

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Bitches, Bones and Botulism: Asia's Top 10 Social Media #Fails in 2013
Asia

Bitches, Bones and Botulism: Asia's Top 10 Social Media #Fails in 2013

12y Charlie Pownall

Bitches, Bones and Botulism: Asia's Top 10 Social ...

And 6 tips on how companies could minimize the potential for a social media meltdown. Read More...

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Digital Advertising for Business Results
Asia

Digital Advertising for Business Results

12y Carl Griffith

Digital Advertising for Business Results

In the final installment of the design thinking series, we'll explore why digital engagement has to be linked to measurable results. Read More...

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Will Programmatic Premium Buy Overtake RTB in China?
Asia

Will Programmatic Premium Buy Overtake RTB in China?

12y Charlie Wang

Will Programmatic Premium Buy Overtake RTB in Chin...

A research firm in China predicts that PPB will become the primary buying method within DSP ad buying in the country. I beg to differ. Read More...

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4 Steps to Develop an Online Marketing Plan for China
Asia

4 Steps to Develop an Online Marketing Plan for China

12y Gordon Choi

4 Steps to Develop an Online Marketing Plan for Ch...

Consider this approach to draft out your company's online marketing strategy targeting the Chinese audience. Read More...

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India: What will 2014 be for Digital Marketers?
Asia

India: What will 2014 be for Digital Marketers?

12y Prabhvir Sahmey

India: What will 2014 be for Digital Marketers?

It will challenge marketers in the country to bring more focus and clarity to digital. Read More...

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5 Lessons from Instagram Influencers
Asia

5 Lessons from Instagram Influencers

12y Guest

5 Lessons from Instagram Influencers

The key piece of the puzzle is really understanding how to leverage the platform and no one does that better than online bloggers. Read More...

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Google Analytics Unified Segments: 5 Simple Steps to Get You Started
Analytics

Google Analytics Unified Segments: 5 Simple Steps to Get You Started

12y Vinoaj Vijeyakumaar

Google Analytics Unified Segments: 5 Simple Steps ...

This feature now allows you to start making decisions around what a user did over their lifetime, versus what they did in a single session. Here's how...

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Measurement Without Experimentation is Vanity - How To Do Big Data Better
Analytics

Measurement Without Experimentation is Vanity - How To Do Big Data Better

12y Patti Hunt

Measurement Without Experimentation is Vanity - Ho...

With big data, organizations have a choice: they can either discover new ways to thrive in times of change, or keep telling the same stories and re-qu...

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#LexusInTokyo to Engage Fans via Live Vine Videos
Asia

#LexusInTokyo to Engage Fans via Live Vine Videos

12y Adaline Lau

#LexusInTokyo to Engage Fans via Live Vine Videos

Toyota's luxury automotive brand will be responding to the Twitter community via six-second Vine videos to showcase its new cars. Read More...

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WeChat Official Accounts and What This Means for Marketers
Asia

WeChat Official Accounts and What This Means for Marketers

12y Rudi Leung

WeChat Official Accounts and What This Means for M...

As a brand, you'll be forced to choose between a service or subscription account. Here are the pros and cons of each. Read More...

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3 Reasons Why Your Digital Strategy is Failing
Asia

3 Reasons Why Your Digital Strategy is Failing

12y Josh Bledsoe

3 Reasons Why Your Digital Strategy is Failing

Let’s go through some simple objectives and paradigm shifts that can help your digital strategy achieve hard business goals. Read More...

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