Ad network Collective Media's CEO offers tips for working with clients to ensure success with behavioral targeting. Read More...
View articleRather than the critical mass, it's perhaps the critical niche that will drive behaviors in the future. Read More...
View articleFollowing Facebook's controversial ad-targeting program, Beacon, here are six ground rules for advertisers and publishers to adhere to when they condu...
View articlePrivacy advocates equate tracking an unspecified consumer online to a telemarketer calling consumers at home. Why that's misleading. Read More...
View articleIs betting on search marketing a sure thing or shortsighted? Read More...
View articleWhat if our online behaviors become so miniature they become impossible to identify and target? Read More...
View articleThe online advertising industry must do a better job of educating consumers about what behavioral targeting really means. Read More...
View articleTacoda vice president Hugh McGoran discusses trends, offers predictions for behavioral. Last in a series. Read More...
View articlePut your brand in a new environment, mix up the buy, shift strategies, and pull in more high-quality traffic to reverse the negative trends. Read More...
View articleA behavioral targeting campaign's success hinges on obsessive attention to tags. Read More...
View articleRevenue Science VP Marla Schimke discusses trends, offers predictions for behavioral. Last in a series. Read More...
View articleWhat does "behavioral" mean, anyway? Read More
View articleAre behaviors becoming amalgamated as a result of digital convergence? Read More...
View articleHow retailers can cross- and up-sell to new and returning customers during the holiday shopping season. Read More...
View articleMarketers should avoid sending cryptic or overly specific messages to customers. Read More...
View articleSocial network profiles can contain a wealth of information about an individual. What value does that data hold for marketers? Read More...
View articleConsumers are divulging personal information in exchange for more targeted advertisements. Read More...
View articleBehavioral targeting is all the rage. But can you do it on a shoestring? Read More...
View articleIs your targeting dazed and confused? Let's clear things up by defining the five types of targeting. Read More...
View articleNow that the big boys are in the behavioral marketing game, the rules are changing. Read More...
View articleOur mindsets often influence and dictate relevant actions, but do they lead to predictable, consequent behaviors? Read More...
View articleDon't underestimate the power of brand advocates' endorsements. Read More...
View articleIt may not look anything like the classic funnel. Read More
View articleWho's capturing rich media data, what are they doing with it, and how does it affect the consumer? Read More...
View articleA Reuters/Hyundai campaign takes online behavioral targeting in a new direction. Read More...
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