10% of Search Ad Clicks From Mobile
Data insights

10% of Search Ad Clicks From Mobile

15y Jack Marshall

10% of Search Ad Clicks From Mobile

Mobile search ad clicks grew 230 percent in the past year, according to Performics. Read More...

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South Korea Police Investigate Google's Mobile Ad Unit
Data insights

South Korea Police Investigate Google's Mobile Ad Unit

15y Zachary Rodgers

South Korea Police Investigate Google's Mobile Ad ...

Cybercrime cop says AdMob may have tracked personal location info without approval. Read More...

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Dear Yahoo, I Hate You
Search

Dear Yahoo, I Hate You

15y Sage Lewis

Dear Yahoo, I Hate You

What happened to Yahoo? A heartbreaking tale. Read More

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A 2D Barcode Killer, SoLoMo Apps, and Kinect Hacks
Marketing

A 2D Barcode Killer, SoLoMo Apps, and Kinect Hacks

15y Jeremy Lockhorn

A 2D Barcode Killer, SoLoMo Apps, and Kinect Hacks

A look at the trends and technologies that could change customer engagement. Read More...

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Listening Is Not a CRM Exercise
Automation

Listening Is Not a CRM Exercise

15y Stephanie Miller

Listening Is Not a CRM Exercise

Five options for marketers who want to tap social sentiment for direct marketing outreach. Read More...

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Birthday E-mails: A Missed Opportunity
Email

Birthday E-mails: A Missed Opportunity

15y Jeanne Jennings

Birthday E-mails: A Missed Opportunity

Here is how a fun brand could have avoided disappointing a potential fan. Second in a three-part series. Read More...

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'Adjust' Your Video Strategies for Better Results
Display Advertising

'Adjust' Your Video Strategies for Better Results

15y Mike Baker

'Adjust' Your Video Strategies for Better Results

High-quality video inventory and advanced measurement and analytics tools are driving the growth and maturation of video advertising... Read More...

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The Week in Ads: Jack Daniel's, Fast Five, Miracle Whip [Gallery]
Display Advertising

The Week in Ads: Jack Daniel's, Fast Five, Miracle Whip [Gallery]

15y Jack Marshall

The Week in Ads: Jack Daniel's, Fast Five, Miracle...

A look at some of the best online ad executions from around the Web this week. Read More...

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Finance Search CPCs Grew Substantially in March
Data insights

Finance Search CPCs Grew Substantially in March

15y Jack Marshall

Finance Search CPCs Grew Substantially in March

Advertisers in the finance category spent 40 percent more on search ad clicks in March. Read More...

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Agency News: Vivaki's Social Chief; Troy Kelley to R/GA; Modernista Shutters
Marketing

Agency News: Vivaki's Social Chief; Troy Kelley to R/GA; Modernista Shutter...

15y Amara Mastronardi

Agency News: Vivaki's Social Chief; Troy Kelley to...

Plus hires and wins at Organic, Davis Elen, and Connelly Digital. Read More...

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Is an Email Address Personally Identifiable Info?
Marketing

Is an Email Address Personally Identifiable Info?

15y Anna Maria Virzi

Is an Email Address Personally Identifiable Info?

Organizations must protect customer email addresses. The alternative could end up being costly. Read More...

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The Tweet That Was Retweeted 8,000 Times and Other Stories
Asia

The Tweet That Was Retweeted 8,000 Times and Other Stories

15y Vijay Sankaran

The Tweet That Was Retweeted 8,000 Times and Other...

How Google gets it and Bing got it so wrong using Twitter in response to Japan's disaster. Read More...

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New York Yankees Strike Out on Email Security
Email

New York Yankees Strike Out on Email Security

15y Anna Maria Virzi

New York Yankees Strike Out on Email Security

Could the exposure of email addresses and other customer information hurt the blue chip brand's reputation? Read More...

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Pepsi Vending Machines Fuse Social and Mobile Commerce
Marketing

Pepsi Vending Machines Fuse Social and Mobile Commerce

15y Christopher Heine

Pepsi Vending Machines Fuse Social and Mobile Comm...

"Social vending" system lets consumers send beverage gifts to friends' cell phones. Read More...

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Branding Lessons From the Middle East
Marketing

Branding Lessons From the Middle East

15y Howard Belk

Branding Lessons From the Middle East

Digital marketers have much to learn from the rapid and fundamental shifts in power. Consider these four takeaways Read More...

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The Planner's Guide to Not Planning Your Career
Marketing

The Planner's Guide to Not Planning Your Career

15y Anna Papadopoulos

The Planner's Guide to Not Planning Your Career

Where do you see yourself in five years? Maybe it's better not knowing. Read More...

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Experiential Marketing
Marketing

Experiential Marketing

15y Augustine Fou

Experiential Marketing

Consumers are savvy and informed; they won't just take your word on a product. Experiencing the product is more important than ever. Read More...

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Tumult at Publicis Modem East as Senior Execs Depart
Marketing

Tumult at Publicis Modem East as Senior Execs Depart

15y Zachary Rodgers

Tumult at Publicis Modem East as Senior Execs Depa...

Some staffers are let go and some walk as agency realigns to boost creative, social, and analytics chops. Read More...

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Audience Segmentation and Targeting Using Search Behaviour
Analytics

Audience Segmentation and Targeting Using Search Behaviour

15y Hari Shankar

Audience Segmentation and Targeting Using Search B...

A step-by-step approach to segment and target your audience using search data. Read More...

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B2B Daily Deals Site Launches with Business Publisher
Email

B2B Daily Deals Site Launches with Business Publisher

15y Jack Marshall

B2B Daily Deals Site Launches with Business Publis...

RapidBuyr will tap ACBJ's existing local sales teams and audiences in attempt to build national B2B daily deals offering. Read More...

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Bridal and Lifestyle Brands Don Royal Wedding Garb
Marketing

Bridal and Lifestyle Brands Don Royal Wedding Garb

15y Lisa Lacy

Bridal and Lifestyle Brands Don Royal Wedding Garb

Digital content embraces buzz over William and Kate nuptials. Read More...

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Standing at the Edge of the Precipice of Consumer Trust
Email

Standing at the Edge of the Precipice of Consumer Trust

15y Rick Buck

Standing at the Edge of the Precipice of Consumer ...

If consumers don't believe they can trust you with their data, they won't give it to you. Read More...

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The Death of Digital Advertising
Asia

The Death of Digital Advertising

15y Eric Phu

The Death of Digital Advertising

It's time the industry paid attention to these six signs. Read More...

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Email Marketers Urged to Shore Up Security
Email

Email Marketers Urged to Shore Up Security

15y Anna Maria Virzi

Email Marketers Urged to Shore Up Security

Online Trust Alliance says email addresses should be considered personally identifiable information. Read More...

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1.3 Billion People Say They Don't Want to Search Anymore - Now What?
Search

1.3 Billion People Say They Don't Want to Search Anymore - Now What?

15y Chris Copeland

1.3 Billion People Say They Don't Want to Search A...

The problem with search - it's neither a good journey nor a satisfactory destination. Read More...

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Unlocking Mid-Funnel Metrics With Dynamic Video Ads
Marketing

Unlocking Mid-Funnel Metrics With Dynamic Video Ads

15y Anupam Gupta

Unlocking Mid-Funnel Metrics With Dynamic Video Ad...

By leveraging in-banner video advertising and dynamic content, marketers can establish three uniquely robust and repeatable mid-funnel metrics. Read M...

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ValueClick Acquires Mobile Ad Network Greystripe
Data insights

ValueClick Acquires Mobile Ad Network Greystripe

15y Jack Marshall

ValueClick Acquires Mobile Ad Network Greystripe

Company hopes mobile expansion will attract branding dollars from its existing performance clients. Read More...

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