The hottest topics of the year and how you need to be taking advantage of them. Read More...
View articleOld school charity organization takes cue from an off-color website meme. Read More...
View articleEmail marketers face various challenges in China: acquiring quality databases, low open and delivery rates, spam, and more. Consider these rules befor...
View articleGoogle is poised to extend its newfound dominance in display. Read More...
View articlePrimary product is Aprimo Marketing Studio, available in B2C and B2B formats. Read More...
View articleAn interview with Dan Beltramo, CEO and co-founder of Vizu, to learn how advertisers can better understand how their online ads impact viewer percepti...
View articleSorting out the numbers of FEDMA's 23-country study. Read More...
View articleTwo thirds of respondents say behavioral ad targeting is unjustified, even if it enables websites to provide them with free content. Read More...
View articleNew comedy film has been running Facebook.com ads for 3 months, garnering 257,500 "likes." Read More...
View articleWhen the Federal Trade Commission says "do-not-track," what does it mean exactly? Read More...
View articleAcquisition brings Dachis headcount to more than 200. Read More...
View articleHow can we move beyond the last ad attribution model? Read More...
View articleSMG has dibs on addressable TV ad inventory at national scale. Read More...
View articleCreating media that can "go viral" is a lot like becoming a successful stand-up comic. Read More...
View articleIf you are new to search or just want to tackle a new paid search campaign, here are seven steps to take. Read More...
View articleTen practices to avoid and another 10 to embrace in e-mail marketing. Read More...
View articleBetter Advertising says current opt-out rate will have minimal effect on data-informed ad targeting. Read More...
View articleTo prevent being overwhelmed by a multitude of data sources, here are the key metrics you can use to impress your boss. Read More...
View articleCarmaker launches a Twitter-based "race" that also includes a strong Facebook play. Read More...
View articleMicrosoft's Bing search engine grew its share of U.S. searches in November slightly as others fell. Read More...
View articleIs your site using the foundational strategy of deal sites and the power of group buying? Read More...
View articleIt's time to take the content and/or functionality that you have on your site and build it into a Web app. Read More...
View articleThese are the factors you need to consider to drive conversion for your tactical promotions during the festive season. Read More...
View articleIn new report, DOC calls for a new Privacy Policy Office to deal with commercial data. Read More...
View articleDigital shop boasts clients like K-Swiss, Nike, Carl’s Jr., and Discovery Channel. Read More...
View articleAiling social network extends existing search agreement and will also work with Google on display. Read More...
View articleAcquisition aims to attract premium display advertising dollars across its properties. Read More...
View article