Search advertising accounts for 61 percent of all online marketing investment in the U.S., according to a Forrester Research report. And it's becoming...
View articleAmong first advertisers are two General Mills brands and Columbia Pictures film "The Social Network." Read More...
View articleAd technology oracle claims Adobe, Akamai, Microsoft, and Yahoo are all poised to gun for the No. 2 spot in display ad tech, behind Google. Read More...
View articleInteractive Advertising Bureau seeks proposals to advance brand advertising, as Seth Godin spreads his own ad message. Read More...
View articleGoogle Instant: What's changed in search? What are benefits for users and websites? And what are implications for paid and organic search marketing st...
View articleThe Blockbuster/Netflix story holds the key to understanding how the convergence of online video and television will evolve. Read More...
View articleIn the world of mobile Internet, you need to make sure your e-mails can be easily found, read, and remembered. Read More...
View articleThe first week of December accounted for 25 percent of all holiday season profits, according to Marin Software's 2009 study. It also found that Sunday...
View articleThe company says its platform is the first to offer Facebook alongside search and display ad management functionality. Read More...
View articleHow Coca-Cola, Weight Watchers, and McDonald's have developed location-based apps that demonstrate how to integrate message with functionality. Read M...
View articleNine things to expect when your digital efforts have pause periods or experience wild fluctuations in budgeting or support. Read More...
View articleConsumers, regulators, privacy advocates, and industry members condemn use of Flash cookies for online ad targeting purposes. Read More...
View articleDoubleVerify's Trust Index measured compliance and brand safety among ad tech firms. Read More...
View articleThe demand for increasing financial advertising accountability is forcing marketing departments to develop and learn new tricks of the trade. Read Mor...
View articleConnecticut Attorney General Richard Blumenthal urges Backpage.com to close its adult services section. Read More...
View articleTwo thousand offers were claimed by 5 p.m. yesterday, but some small companies have had a rough go with the service. Read More...
View articleAnd five tips to increase the likelihood that your e-mail messages will appear in the "Important" pane and not end up as "Everything Else." Read More...
View articleHow a candidate for Congress went over the top with misdirected online display advertising. Read More...
View articleU.S. average search CPC by category for July and August 2010, according to Efficient Frontier. Read More...
View articleThinking is no longer needed with Google Instant controlling your searches. Read More...
View articleNine examples of agencies and marketers leveraging mobile rich media, such as full-page interstitials, expanding ads, page takeovers, and streaming vi...
View articleAllows ad buyers to tweak CPC bids to the product level, bringing display ads into closer alignment with search advertising. Read More...
View articleBant Breen will lead expansion in Europe, Asia, and Latin America, as well as into the social shopping arena. Read More...
View articleSolve Media aims to address a common consumer headache while providing a new revenue source for publishers. Read More...
View articleHow will Google Instant impact search marketing and how should marketers prepare? Read More...
View articleUsing analytics can help you grow your e-mail list, improve e-mail performance, and provide more relevant content via e-mail. Read More...
View articleDon't try to boil the ocean. Tackle one thing at a time, and you'll start to see results. Read More...
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