China's E-Commerce Giant Sets Eyes on U.S.
Marketing

China's E-Commerce Giant Sets Eyes on U.S.

16y Adaline Lau

China's E-Commerce Giant Sets Eyes on U.S.

Alibaba.com, a global leader for small businesses, just acquired its first American company. Read More...

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CP+B Icon Bogusky Quits MDC Partners
Marketing

CP+B Icon Bogusky Quits MDC Partners

16y Zachary Rodgers

CP+B Icon Bogusky Quits MDC Partners

Creative whiz kid will focus on projects outside the marketing world. Read More...

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Phorm Shifts Focus to Brazil, Posts First Revenues
Marketing

Phorm Shifts Focus to Brazil, Posts First Revenues

16y Jack Marshall

Phorm Shifts Focus to Brazil, Posts First Revenues

Chasing revenues, and escaping regulatory headaches, the company will move operations to Brazil. Read More...

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French Regulators: Google Abused Dominant Position in Online Ads
Marketing

French Regulators: Google Abused Dominant Position in Online Ads

16y Jack Marshall

French Regulators: Google Abused Dominant Position...

Suspension of an AdWords account is deemed unlawful. Read More...

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10 Tips for Creating a Winning Mobile Strategy
Marketing

10 Tips for Creating a Winning Mobile Strategy

16y Adam Cahill

10 Tips for Creating a Winning Mobile Strategy

Connectivity, valuable apps, and the "anywhere brand" are some of the essentials you should be focusing on in your mobile strategy. Read More...

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ClickZ Readers Identify E-mail Priorities
Email

ClickZ Readers Identify E-mail Priorities

16y Stephanie Miller

ClickZ Readers Identify E-mail Priorities

A look at the results of a ClickZ survey on what interests e-mail marketers and areas they would like to improve on. Read More...

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A Brief History of Digital Ad Buying and Selling
Data insights

A Brief History of Digital Ad Buying and Selling

16y Rob Graham

A Brief History of Digital Ad Buying and Selling

A look at how ad buying got to where it is today and where it's headed. First in a three-part series. Read More...

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IAB Europe Blasts Greek Online Ad Tax Proposal
Marketing

IAB Europe Blasts Greek Online Ad Tax Proposal

16y Kate Kaye

IAB Europe Blasts Greek Online Ad Tax Proposal

Despite the growth of online ads in Greece amid an otherwise decimated economy, the government has proposed a large tax on ads sold by news sites. Rea...

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What Does Crowdsourcing Have to Do With Search Marketing?
Search

What Does Crowdsourcing Have to Do With Search Marketing?

16y Sage Lewis

What Does Crowdsourcing Have to Do With Search Mar...

Why is it that over 50 people in other places in the world are eager to work for me for $3.71? But I can't find one person to apply for a full-time jo...

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A Case for Standardized Custom Advertising
Display Advertising

A Case for Standardized Custom Advertising

16y Aaron Shapiro

A Case for Standardized Custom Advertising

Ad exchanges are making the quality and power of a publication's brand meaningless. Here's what publishers must do to adapt. Read More...

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Local Search Visibility 101
Search

Local Search Visibility 101

16y Ron Jones

Local Search Visibility 101

More and more consumers are searching for small businesses on their smartphones. Be sure you show up in the local listing. Read More...

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The 'Hit by a Bus' Rule
Email

The 'Hit by a Bus' Rule

16y Jeanne Jennings

The 'Hit by a Bus' Rule

What you should document and archive about past e-mail marketing campaigns. Read More...

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Wait...Why Do We Still Have Jobs?
Marketing

Wait...Why Do We Still Have Jobs?

16y Gary Stein

Wait...Why Do We Still Have Jobs?

We thought by 2010 advertising would be contracting. Instead, it's become bigger than ever. Why? And how can we expand along with it? Read More...

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Digital Best Practices That All Marketers Can Learn From
Marketing

Digital Best Practices That All Marketers Can Learn From

16y Augustine Fou

Digital Best Practices That All Marketers Can Lear...

Four ways that businesses can benefit from advances in the digital landscape. Read More...

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Renegotiating the 'Submit Button' Contract
Data insights

Renegotiating the 'Submit Button' Contract

16y Brian Massey

Renegotiating the 'Submit Button' Contract

Marketers must understand the unique privacy concerns of their audiences and experiment transparently with new ways to engage them. Read More...

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Is the ISP Postmaster Just Not That Into You?
Email

Is the ISP Postmaster Just Not That Into You?

16y Stephanie Miller

Is the ISP Postmaster Just Not That Into You?

Why begging or bullying won't help your marketing messages make their way into subscribers' inboxes. Read More...

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EU to Update Data Privacy and Protection Rules
Marketing

EU to Update Data Privacy and Protection Rules

16y Kate Kaye

EU to Update Data Privacy and Protection Rules

Specifically mentioning consumer data usage for behavioral advertising, a European Commission official told a U.S. business audience that rules govern...

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Integrating Search and Display for Data-Driven User Experiences
Search

Integrating Search and Display for Data-Driven User Experiences

16y Joshua Palau

Integrating Search and Display for Data-Driven Use...

Agencies must learn how to match their user engagement strategy with their data-driven search efforts. Read More...

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Shifting Back Towards the Old World
Marketing

Shifting Back Towards the Old World

16y Sean Carton

Shifting Back Towards the Old World

New feudal lords are emerging in digital publishing and advertising. Will anyone overthrow them? Read More...

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Do Pretty Girls Read E-mail?
Email

Do Pretty Girls Read E-mail?

16y Jeanniey Mullen

Do Pretty Girls Read E-mail?

Are we trying too hard with our e-mails? Should we be focusing them better on certain demographics? Read More...

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Advertising Tech Vendor Rivalries Intensify
Marketing

Advertising Tech Vendor Rivalries Intensify

16y Anna Maria Virzi

Advertising Tech Vendor Rivalries Intensify

A financial services firm's conference for private and public equity investors offers insights on 2010's key technology and business hurdles. Read Mor...

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A Dozen Things to Think About When Launching an Online Business
Marketing

A Dozen Things to Think About When Launching an Online Business

16y Robin Neifield

A Dozen Things to Think About When Launching an On...

Starting an online business is not an easy process. Remember these 12 tips when considering starting your own startup. Read More...

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Google's U.K. Chief Says Mobile Comes First
Marketing

Google's U.K. Chief Says Mobile Comes First

16y Jack Marshall

Google's U.K. Chief Says Mobile Comes First

Engineers are told to consider mobile first, as search giant expects three years of rapid growth in mobile ecosystem. Read More...

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Breaking the Content Barrier
Data insights

Breaking the Content Barrier

16y Andrea Fishman

Breaking the Content Barrier

Why do marketers make it so incredibly difficult for prospective customers to find relevant content? Consider these areas for dynamic targeting. Read ...

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Tips on How to Get Top iPhone Apps
Marketing

Tips on How to Get Top iPhone Apps

16y Rob Weber

Tips on How to Get Top iPhone Apps

A survey of B2B mobile app developers provides insights into why some applications rise to the top spot in app stores. Read More...

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Crowdsourcing Your Search Marketing
Search

Crowdsourcing Your Search Marketing

16y Sage Lewis

Crowdsourcing Your Search Marketing

Disproving the myths of crowdsourcing and proving why it can be an asset. Read More...

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Case Study: 160% Lift in Clicks on E-mail Newsletter Ads
Email

Case Study: 160% Lift in Clicks on E-mail Newsletter Ads

16y Jeanne Jennings

Case Study: 160% Lift in Clicks on E-mail Newslett...

Mixing advertising in with the editorial was key to increasing performance Read More...

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