Updated Techniques for Launching a Redesigned Site
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Updated Techniques for Launching a Redesigned Site

17y Erik Dafforn

Updated Techniques for Launching a Redesigned Site

Updated tips for mitigating errors and search engine visibility when launching a redesigned site. Read More...

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An Open Letter to Big Media
Marketing

An Open Letter to Big Media

17y Gary Stein

An Open Letter to Big Media

Four things that big media can do immediately to compete in an increasingly competitive digital world. Read More...

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Yahoo Ditches European Contextual Ads, Focuses on Search
Marketing

Yahoo Ditches European Contextual Ads, Focuses on Search

17y Jack Marshall

Yahoo Ditches European Contextual Ads, Focuses on ...

Content Match will close throughout Europe by the end of March. Read More...

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The Digital TV Switch
Marketing

The Digital TV Switch

17y Rebecca Lieb

The Digital TV Switch

Whether consumers convert to DTV or buy into brand new digital television systems, interactive advertising stands to benefit. Read More...

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Beyond Targeting in the Age of the Modern Consumer
Marketing

Beyond Targeting in the Age of the Modern Consumer

17y Augustine Fou

Beyond Targeting in the Age of the Modern Consumer

Three tips for using "missing link" marketing to solve targeting's shortcomings. Read More...

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Are Free Tools Worth the Cost?
Marketing

Are Free Tools Worth the Cost?

17y Robin Neifield

Are Free Tools Worth the Cost?

Technically, you could execute search engine optimization and social media marketing initiatives for free, but the do-it-yourself kit comes with a big...

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How Hard Is It to Brand Your E-mail?
Email

How Hard Is It to Brand Your E-mail?

17y Stefan Pollard

How Hard Is It to Brand Your E-mail?

An e-mail marketer flunks a rule of modern e-mail design. Here's how to avoid the same mistake. Read More...

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Behavioral Targeting and the Gender Divide
Data insights

Behavioral Targeting and the Gender Divide

17y Vicky Chen

Behavioral Targeting and the Gender Divide

Why marketers should think about ways to incorporate the social sciences into tactics for enhanced campaign effectiveness. Read More...

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SEO Tools for Work and Play
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SEO Tools for Work and Play

17y P.J. Fusco

SEO Tools for Work and Play

A look at the role keyword density plays in signaling to Google that a Web page is about a particular topic or item. Read More...

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Online Feels Pinch As U.K. Ad Budgets Continue Fall
Marketing

Online Feels Pinch As U.K. Ad Budgets Continue Fall

17y Jack Marshall

Online Feels Pinch As U.K. Ad Budgets Continue Fal...

Seven percent of companies reported a drop in Q4 Web ad spending. Read More...

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World Wide Web Marketing: Integrating the Web into Your Marketing Strategy, 3rd Edition
Marketing

World Wide Web Marketing: Integrating the Web into Your Marketing Strategy,...

17y Jim Sterne

World Wide Web Marketing: Integrating the Web into...

Popular speaker and author Jim Sterne updates all information, providing marketing and advertising professionals with the ultimate how-to guide to suc...

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E-mail List Rentals: Red Flags and Results
Email

E-mail List Rentals: Red Flags and Results

17y Jeanne Jennings

E-mail List Rentals: Red Flags and Results

Consider these seven lessons before working with a third-party e-mail list provider. Second in a two-part series. Read More...

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Marley and Moxie
Marketing

Marley and Moxie

17y Anna Maria Virzi

Marley and Moxie

An interactive agency chief executive introduces brands, from "Marley" to Verizon Wireless, to social media marketing. Read More...

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Forget Predictions; Get Actionable Tactics
Marketing

Forget Predictions; Get Actionable Tactics

17y Aaron Kahlow

Forget Predictions; Get Actionable Tactics

Five ways to get back to what works, do what's real, and get the education to be a successful in online marketing for the next 10 years, not just in 2...

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Four Guidelines for Behavioral Marketing Newbies
Data insights

Four Guidelines for Behavioral Marketing Newbies

17y Brian Massey

Four Guidelines for Behavioral Marketing Newbies

Should you add behavioral marketing to your marketing mix in the coming year? Some factors to consider. Read More...

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The New "You"
Email

The New "You"

17y Karen Gedney

The New "You"

The marketing landscape's changed. Use your imagination and your experience to deploy the low-cost marketing tool of e-mail to plan a new response. Re...

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Three SEM Tips for Big Media Sites
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Three SEM Tips for Big Media Sites

17y Erik Dafforn

Three SEM Tips for Big Media Sites

Your site may be a household name, but that doesn't mean you're maximizing your visibility. Read More...

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Low Investment Interactions: The Next Tiny Huge Thing
Marketing

Low Investment Interactions: The Next Tiny Huge Thing

17y Gary Stein

Low Investment Interactions: The Next Tiny Huge Th...

How a small interaction can promise a big result to an entire community. Read More...

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2009: The Year of the Subject Line
Email

2009: The Year of the Subject Line

17y Jeanniey Mullen

2009: The Year of the Subject Line

Three tips of simple, innovative, and fun ways to increase the impact of your e-mail marketing initiatives. Read More...

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SEO and PPC Cannibalization
Search

SEO and PPC Cannibalization

17y Julie Batten

SEO and PPC Cannibalization

Factors to consider before launching organic and paid search campaigns at the same time. Read More...

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Why the Web Is Better Suited for News
Marketing

Why the Web Is Better Suited for News

17y Sean Carton

Why the Web Is Better Suited for News

The sound of print's death rattle become louder and clearer. Read More...

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Marketers as Publishers
Marketing

Marketers as Publishers

17y Rebecca Lieb

Marketers as Publishers

If you're a marketer, you're also a publisher. It's high time you leverage the myriad of digital content opportunities. Read More...

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Ten Resolutions to Make 2009 a Better E-mail Year
Email

Ten Resolutions to Make 2009 a Better E-mail Year

17y Stefan Pollard

Ten Resolutions to Make 2009 a Better E-mail Year

Any of these resolutions will help you get your e-mail efforts back on track in the coming year. Read More...

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Nine SEO Tips for 2009
Search

Nine SEO Tips for 2009

17y P.J. Fusco

Nine SEO Tips for 2009

Attain improved search results in the new year by making the most of your natural search acumen today. Read More...

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Five Items for Your New Year's To-Do List
Marketing

Five Items for Your New Year's To-Do List

17y Dave Evans

Five Items for Your New Year's To-Do List

Consider taking these steps to make your online marketing initiatives shine in 2009. Read More...

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How Fear-Based Marketing Can Be Effective
Data insights

How Fear-Based Marketing Can Be Effective

17y Anna Papadopoulos

How Fear-Based Marketing Can Be Effective

There are ways to use innate human fear to empower consumers and allow them to be in control. Read More...

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Just a Wii Bit More Time
Marketing

Just a Wii Bit More Time

17y Matt Story

Just a Wii Bit More Time

Why marketers should keep tabs on the video game industry's hardware and software sales. Read More...

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