Putting Their Stamp on E-Mail
Marketing

Putting Their Stamp on E-Mail

22y Hans-Peter Brøndmo

Putting Their Stamp on E-Mail

Microsoft and Yahoo! want e-mail 'postage.' The pros, the cons, andthe caveats. Read More...

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Using Paid Inclusion to Get to the Next Level, Part 1
Search

Using Paid Inclusion to Get to the Next Level, Part 1

22y Fredrick Marckini

Using Paid Inclusion to Get to the Next Level, Par...

What one e-tailer did when organic SEO wasn't enough -- and someadvice from Inktomi. Read More...

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Just Who's in Control Here?
Email

Just Who's in Control Here?

22y Paul Soltoff

Just Who's in Control Here?

Consumers have seized near total control of their media and marketingintake. Go with it. Read More...

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What Are Friends For?
Marketing

What Are Friends For?

22y Rebecca Lieb

What Are Friends For?

Getting in with the in crowd. Social networks are hot. Does that make them a marketing opportunity? Read More...

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Biz Apps Spur PC Upgrade
Audience

Biz Apps Spur PC Upgrade

22y Robyn Greenspan

Biz Apps Spur PC Upgrade

Many deskswill sport enhanced new computers as demanding applications and corporate replacement cycles force upgrades. Read More...

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Use Data to Improve E-Mail Effectiveness
Actionable Analysis

Use Data to Improve E-Mail Effectiveness

22y Philippe Suchet

Use Data to Improve E-Mail Effectiveness

Three ways customer data can improve retention e-mail communications. Read More...

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SEMPO's Search Engine Marketing Resources
Search

SEMPO's Search Engine Marketing Resources

22y Chris Sherman

SEMPO's Search Engine Marketing Resources

All search, all the time. SEMPO's new site is a wealth of search information. Read More...

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The Buzz Continues: RSS and Newsletters
Email

The Buzz Continues: RSS and Newsletters

22y Kathleen Goodwin

The Buzz Continues: RSS and Newsletters

Feeding your readers -- RSS and e-publishing. Read More...

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The Deadly Duo: Spam and Viruses, January 2004
Email

The Deadly Duo: Spam and Viruses, January 2004

22y Robyn Greenspan

The Deadly Duo: Spam and Viruses, January 2004

E-mail inboxes groaned under the 60 percent spam volume, along with the most financially destructive worm the Internet has known. Read More...

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The "On-Demandification" of Popular Culture
Marketing

The "On-Demandification" of Popular Culture

22y David Cohen

The "On-Demandification" of Popular Culture

Consumers want what they want, and they want it now. Read More...

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The Deadly Duo: Spam and Viruses, January 2004
Data insights

The Deadly Duo: Spam and Viruses, January 2004

22y Robyn Greenspan

The Deadly Duo: Spam and Viruses, January 2004

E-mail inboxes groaned under the 60 percent spam volume, along with the most financially destructive worm the Internet has known. Read More...

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Video Commercials: Online Advertising's Superhero?
Marketing

Video Commercials: Online Advertising's Superhero?

22y Jeremy Lockhorn

Video Commercials: Online Advertising's Superhero?

With power comes great responsibility. Read More...

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Merchants Need Some Timely Improvements
Audience

Merchants Need Some Timely Improvements

22y Robyn Greenspan

Merchants Need Some Timely Improvements

Customers were able to complete their transactions more quickly during the 2003 holiday season than the year prior, but merchants lingered over e-mail...

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Crack for Marketers
Marketing

Crack for Marketers

22y Nate Elliott

Crack for Marketers

Marketers: Now you can satisfy your TV addiction online. And that's a good thing. Read More...

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What I Learned at Spam Camp
Email

What I Learned at Spam Camp

22y Ben Isaacson

What I Learned at Spam Camp

CAN-SPAM is only in phase one. How the law evolves depends on who provides the input. Read More...

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Broadband Poised for Takeoff
Data insights

Broadband Poised for Takeoff

22y rumo

Broadband Poised for Takeoff

The U.S. broadband market is set to double by 2008, according to a Jupiter Research report. Read More...

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Better Blocks, Better Spam
Email

Better Blocks, Better Spam

22y Pamela Parker

Better Blocks, Better Spam

CAN-SPAM is creating a new generation of... spam. Read More

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Complying With CAN-SPAM: A 10-Point Checklist for Marketers
Email

Complying With CAN-SPAM: A 10-Point Checklist for Marketers

22y Jeanne Jennings

Complying With CAN-SPAM: A 10-Point Checklist for ...

What to do right now, what to keep an eye on. An e-mail marketer's checklist. Read More...

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Eurekster's Personalized Social Search
Search

Eurekster's Personalized Social Search

22y Danny Sullivan

Eurekster's Personalized Social Search

It's all about who you know... Read More

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Costs of Blocking Legit E-Mail To Soar
Ad Industry Metrics

Costs of Blocking Legit E-Mail To Soar

22y Janis Mara

Costs of Blocking Legit E-Mail To Soar

Erroneously blocked e-mail will cost marketers about $419 million in 2008. Read More...

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United Air Lines' Sweepstakes Comes Up a Winner
Email

United Air Lines' Sweepstakes Comes Up a Winner

22y Karen Gedney

United Air Lines' Sweepstakes Comes Up a Winner

How UAL built its e-mail list with online sweeps. Read More...

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Internet High On Travel Destinations
Marketing

Internet High On Travel Destinations

22y Robyn Greenspan

Internet High On Travel Destinations

More than 42 million Americans made their travel arrangements online in 2003, with 10 million booking a spontaneous trip based on an e-mail promotion....

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Choose Brand-Building, Not Bland-Building
Marketing

Choose Brand-Building, Not Bland-Building

22y Martin Lindstrom

Choose Brand-Building, Not Bland-Building

Let your brand strut its stuff. Read More

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Going Big: The Media Buy Is the Message
Marketing

Going Big: The Media Buy Is the Message

22y Gary Stein

Going Big: The Media Buy Is the Message

Super Bowl ads: Big is big. Leveraged big is bigger. Read More...

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Small Biz Gets Up To Speed
Marketing

Small Biz Gets Up To Speed

22y Robyn Greenspan

Small Biz Gets Up To Speed

Small organizations are abandoning their dial-up for DSL, and the market is expected to lead the surge in high-speed subscription lines. Read More...

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Tune In to New Tech
Marketing

Tune In to New Tech

22y Sean Carton

Tune In to New Tech

Pie-in-the-sky today, pie-in-your-face tomorrow. Read More

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Build Brand Equity for Search
Search

Build Brand Equity for Search

22y Fredrick Marckini

Build Brand Equity for Search

SEM: not just direct marketing. Read More

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