Spam: Taking Control
Email

Spam: Taking Control

23y Kathleen Goodwin

Spam: Taking Control

Five steps toward ensuring your e-newsletter reaches subscriber inboxes. Read More...

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Shoppers Utilize Multi-Channel Choices
Audience

Shoppers Utilize Multi-Channel Choices

23y Robyn Greenspan

Shoppers Utilize Multi-Channel Choices

More than half of the 2002 holiday consumers utilized a combination of shopping sources, and research finds that these multi-channel shoppers are the ...

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Digital Media: Not Just the Internet Anymore, Part 1
Marketing

Digital Media: Not Just the Internet Anymore, Part 1

23y David Cohen

Digital Media: Not Just the Internet Anymore, Part...

Got a grip on this Internet thing? Good. Now, get up to speed on wireless, iTV, and gaming for 2004. Read More...

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Is It a Boy or a Girl?
Marketing

Is It a Boy or a Girl?

23y Martin Lindstrom

Is It a Boy or a Girl?

As your site grows, brand identity can wither. Martin offers four steps to ensure online brand integrity. Read More...

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U.S. Unprepared for Disasters
Marketing

U.S. Unprepared for Disasters

23y Team ClickZ

U.S. Unprepared for Disasters

Despite a recent Orange Alert status, a significant portion of U.S. businesses and households are not equipped to deal with catastrophe. Read More...

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Customer Service Tech Solutions 101
Marketing

Customer Service Tech Solutions 101

23y Jeremy Lockhorn

Customer Service Tech Solutions 101

An overview of the four basic, Web-based customer service solutions -- what they are, what they do, and why you should consider them for your business...

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Mobile Marketing: When Words Aren't Enough
Marketing

Mobile Marketing: When Words Aren't Enough

23y Staffan Engdegard

Mobile Marketing: When Words Aren't Enough

There's a bright and creative future for mobile messaging. How far off is it? Read More...

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Why You Should Worry About State Spam Laws
Email

Why You Should Worry About State Spam Laws

23y Ben Isaacson

Why You Should Worry About State Spam Laws

Who manages your e-mail program -- you... or your lawyer? Read More...

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War Threat Threaded to Digital Attacks?
Marketing

War Threat Threaded to Digital Attacks?

23y Robyn Greenspan

War Threat Threaded to Digital Attacks?

Digital attacks against the U.S., UK and Italy rise, as those against France decline, while the UK also finds e-commerce security risks. Read More...

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No Online "Joe Millionaire" (Thank Goodness!)
Marketing

No Online "Joe Millionaire" (Thank Goodness!)

23y Pamela Parker

No Online "Joe Millionaire" (Thank Goodness!)

Web audience measurement could be better -- but at least we aren't suffering through sweeps! Read More...

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Majority of Online Stores Fail Search Engine Test
Audience

Majority of Online Stores Fail Search Engine Test

23y Pete Blackshaw

Majority of Online Stores Fail Search Engine Test

About two-thirds of online stores have ineffective search engines, leaving customers frustrated and apt to do business with a competitor, according to...

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Content Management Tools Fail
Marketing

Content Management Tools Fail

23y Erin Joyce

Content Management Tools Fail

Web content management tools often fail to live up to their promise,according to new research. Read More...

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How to Optimize E-Mail List Growth, Part 2
Email

How to Optimize E-Mail List Growth, Part 2

23y Jeanne Jennings

How to Optimize E-Mail List Growth, Part 2

Starting to complete a Web registration for is one thing, completing it is quite another. Read More...

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Ending the Cloaking Debate, Part 2
Search

Ending the Cloaking Debate, Part 2

23y Danny Sullivan

Ending the Cloaking Debate, Part 2

Cloaking: what it is, what it isn't, and why it matters. Read More...

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Online Surveys, Part 3: Real-Life Tips and Tactics
Email

Online Surveys, Part 3: Real-Life Tips and Tactics

23y Karen Gedney

Online Surveys, Part 3: Real-Life Tips and Tactics

Who responds best to surveys and how do you get them to respond? Learn from others’ successes and missteps. Read More...

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Building Successful Brands on the Web
Marketing

Building Successful Brands on the Web

23y Gerry McGovern

Building Successful Brands on the Web

Online branding: Forget everything you learned from print and TV. Read More...

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Two Thumbs Up for E-Commerce
Audience

Two Thumbs Up for E-Commerce

23y Beth Cox

Two Thumbs Up for E-Commerce

The official government measuring body says that fourth-quarter 2002 online sales were very good indeed. Read More...

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'Value Pricing' Key to Boosting Profits
Audience

'Value Pricing' Key to Boosting Profits

23y Beth Cox

'Value Pricing' Key to Boosting Profits

Research study finds that the leaders in e-commerce, PC sales and other industries are the ones best able to avoid price deflation and meet customer e...

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Do You Provide Customer Disservice?
Marketing

Do You Provide Customer Disservice?

23y Martin Lindstrom

Do You Provide Customer Disservice?

Go undercover. Visit your brand as if you were a customer. Read More...

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Bankruptcies Up, Biz Filings Down in 2002
Marketing

Bankruptcies Up, Biz Filings Down in 2002

23y Robyn Greenspan

Bankruptcies Up, Biz Filings Down in 2002

According to U.S. figures, more than 30 percent of the largest corporate bankruptcies since 1980 occurred in 2002, leading the charge for a year of re...

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Four Ways To Reduce Spam
Email

Four Ways To Reduce Spam

23y Adam Stone

Four Ways To Reduce Spam

You can do it yourself, have your ISP filter it, use software to blacklist it, or hire a third-party to try and stem the flow of spam. Learn what some...

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Realtime Black-hole Lists: Heroic Spam Fighters or Crazed Vigilantes?
Email

Realtime Black-hole Lists: Heroic Spam Fighters or Crazed Vigilantes?

23y Carla Schroder

Realtime Black-hole Lists: Heroic Spam Fighters or...

In the continually escalating and increasingly frustrating battle against spam, email administrators are resorting to increasingly draconian measures....

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War and Piece (E-mail Piece, That Is)
Email

War and Piece (E-mail Piece, That Is)

23y Paul Soltoff

War and Piece (E-mail Piece, That Is)

Will you keep e-mailing if war breaks out? Read More

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Should You Opt in to Opt Out?
Email

Should You Opt in to Opt Out?

23y Jared Blank

Should You Opt in to Opt Out?

Is an opt- out policy right for your company’s e-mail list? Read More...

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A Cure for the Jaded Inert
Marketing

A Cure for the Jaded Inert

23y Sean Carton

A Cure for the Jaded Inert

Just when you think you've seen it all, along comes a useful technology that could really make a difference. Read More...

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Think You Have a Tough Sell?
Marketing

Think You Have a Tough Sell?

23y Rebecca Lieb

Think You Have a Tough Sell?

Al-Jazeera is poised to launch an English-language Web site. Are you a potential advertiser? Read More...

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Unwanted Valentines Flood Inboxes
Data insights

Unwanted Valentines Flood Inboxes

23y Robyn Greenspan

Unwanted Valentines Flood Inboxes

Spam multiplied nearly 3 percent from December 2002 to January 2003, and a proliferation of Valentine's Day attacks suggests another increase in Febru...

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