Branding Your E-Mails, Part 2: Find Brand Loyalty Close to Home
Email

Branding Your E-Mails, Part 2: Find Brand Loyalty Close to Home

23y Martin Lindstrom

Branding Your E-Mails, Part 2: Find Brand Loyalty ...

Tap into loyalties of individuals and communities and shed the image of a huge impersonal brand. Read More...

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Targeted E-mail: From Spam to Choice, Part 1
Email

Targeted E-mail: From Spam to Choice, Part 1

23y Team ClickZ

Targeted E-mail: From Spam to Choice, Part 1

Permission-based e-mail marketing can be a valuable marketing tool if done correctly. But in the war of the email inboxes, there are many issues and c...

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The Most Important Question E-Mail Marketers Need to Answer
Email

The Most Important Question E-Mail Marketers Need to Answer

23y Paul Soltoff

The Most Important Question E-Mail Marketers Need ...

You can’t answer if you don’t know the question, but many marketers seem clueless. Read More...

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Down on the Information Farm
Marketing

Down on the Information Farm

23y Rudy Grahn

Down on the Information Farm

Are Web users smart but not smart enough? We need fewer hunter-gatherers and more farmers. Read More...

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Rising Tide Lifts E-Commerce Boats
Audience

Rising Tide Lifts E-Commerce Boats

23y ClickZ Stats Staff

Rising Tide Lifts E-Commerce Boats

An industry report finds that about 80 percent of online retailers saw revenue increases over the holidays, despite the generally dismal performance a...

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The Missing ROI Metric
Marketing

The Missing ROI Metric

23y Sean Carton

The Missing ROI Metric

Why cutting online marketing budgets makes less sense now than ever. Read More...

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Regulating Chaos, Part 1: Adware and the Affiliate Code of Conduct
Marketing

Regulating Chaos, Part 1: Adware and the Affiliate Code of Conduct

23y Declan Dunn

Regulating Chaos, Part 1: Adware and the Affiliate...

The new affiliate industry code of conduct: There's something in it for everyone as the industry moves to self-regulate. Read More...

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Competition Heats Up Between DBS, Cable
Audience

Competition Heats Up Between DBS, Cable

23y Robyn Greenspan

Competition Heats Up Between DBS, Cable

Digital television is attracting millions of consumers, and satellite and cable operators are racing to grab the market share. Read More...

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Viet Dot-Com
Marketing

Viet Dot-Com

23y Rebecca Lieb

Viet Dot-Com

E-business in Vietnam: all marketing, zero commerce. Read More

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Hotel Industry Makes Room for Online Bookings
Marketing

Hotel Industry Makes Room for Online Bookings

23y Robyn Greenspan

Hotel Industry Makes Room for Online Bookings

The sagging hotel industry can't rest easy yet, but online bookings are expected to climb through 2007. Read More...

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Prevention Is the Best Medicine: Creating an Anti-Spam Strategy
Email

Prevention Is the Best Medicine: Creating an Anti-Spam Strategy

23y Carl Weinschenk

Prevention Is the Best Medicine: Creating an Anti-...

There’s no denying spam is a pervasive and tricky problem that continues to proliferate. From an enterprise perspective, the strongest cure for spam i...

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Forefield Case Study: When Traffic Is the Goal
Email

Forefield Case Study: When Traffic Is the Goal

23y Heidi Anderson

Forefield Case Study: When Traffic Is the Goal

Heidi examines how one company used increased site traffic to keep current customers and gain new ones. Read More...

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SEM Power Tips
Search

SEM Power Tips

23y Kevin Lee

SEM Power Tips

Boost performance, results, and ROI with this list of proven ways to turbocharge your search engine marketing. Read More...

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Get With the Trends in 2003
Email

Get With the Trends in 2003

23y Kathleen Goodwin

Get With the Trends in 2003

Don’t get left behind as the art and science of e-newsletters moves forward. Read More...

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Poll: Majority Want to Make Spam Illegal
Email

Poll: Majority Want to Make Spam Illegal

23y Karen Gedney

Poll: Majority Want to Make Spam Illegal

A majority of users want the government to step in and make spamming illegal, according to a new Harris Interactive survey. Read More...

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Online Advertising in 2003: Predictions
Marketing

Online Advertising in 2003: Predictions

23y Jeffrey Graham

Online Advertising in 2003: Predictions

Whither online advertising in 2003? Think TV, cross-media, and broadband. Read More...

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Branding Your E-Mails, Part 1
Email

Branding Your E-Mails, Part 1

23y Martin Lindstrom

Branding Your E-Mails, Part 1

Martin offers five steps toward e-mail that reflects your brand. Read More...

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Spam Cost Corporate America $9B in 2002
Data insights

Spam Cost Corporate America $9B in 2002

23y Brian Morrissey

Spam Cost Corporate America $9B in 2002

Ferris Research says unwanted commercial e-mail is a huge drain on businesses, contradicting a recent survey finding spam a negligible work problem. R...

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Balancing Preference and Persuasion
Marketing

Balancing Preference and Persuasion

23y Gary Stein

Balancing Preference and Persuasion

There are three types of online currency. What are they -- and what do you want consumers to spend on your site? Read More...

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Web Server Statistics Page
Audience

Web Server Statistics Page

23y rumo

Web Server Statistics Page

internet.com's ServerWatch reports on surveys that examine the number and types of servers being used to power the Internet. Check the results of the ...

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Report: Spam Cost Corporate America $9B Last Year
Data insights

Report: Spam Cost Corporate America $9B Last Year

23y Brian Morrissey

Report: Spam Cost Corporate America $9B Last Year

Ferris Research says unwanted commercial e-mail is a huge drainon businesses, contradicting a recent survey finding spam a negligible work problem. Re...

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What Happened to Customer Service?
Marketing

What Happened to Customer Service?

23y Jeremy Lockhorn

What Happened to Customer Service?

Jeremy wants to know: Is it just him, or have most companies totally forgotten the importance of customer service? Read More...

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Secure Your Competitive Advantage in 2003
Email

Secure Your Competitive Advantage in 2003

23y Barry Stamos

Secure Your Competitive Advantage in 2003

Barry offers steps to chart a strategic course for the new year. Read More...

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2003: What's Hot, What's Not
Marketing

2003: What's Hot, What's Not

23y Pamela Parker

2003: What's Hot, What's Not

Online is finally recovering. What sectors will grow the fastest? Read More...

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2002 E-Commerce Holiday Wrap-Up
Audience

2002 E-Commerce Holiday Wrap-Up

23y Robyn Greenspan

2002 E-Commerce Holiday Wrap-Up

E-commerce racked up record numbers, but average spending took a dip. Read More...

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An Anti-Spam Startup’s First Box
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An Anti-Spam Startup’s First Box

23y Ben Isaacson

An Anti-Spam Startup’s First Box

Out of Web development hothouse Austin, Texas, comes a startup called Net-Sieve offering anti-spam, anti-virus, anti-porn, and some sophisticated user...

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Digital Connexxions
Email

Digital Connexxions

23y Team ClickZ

Digital Connexxions

Digital Connexxions is a provider of online marketing solutions specializing in subscriber relationship management. Read More...

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