A Rosy Outlook for Holiday E-Commerce
Audience

A Rosy Outlook for Holiday E-Commerce

24y Gretchen Hyman

A Rosy Outlook for Holiday E-Commerce

With only six official Christmases under its belt, e-commerce isfinally finding a place in consumer holiday shopping plans, say analysts, and despite ...

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Spyware Grows Up
Marketing

Spyware Grows Up

24y Declan Dunn

Spyware Grows Up

Those so-called spyware and thiefware apps graduate from ripping off affiliate links. Read More...

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Could Pay-for-Play Replace Peer-to-Peer?
Audience

Could Pay-for-Play Replace Peer-to-Peer?

24y Robyn Greenspan

Could Pay-for-Play Replace Peer-to-Peer?

A small percentage of music downloaders would be willing to pay for files, but the figure jumps significantly when free options are eliminated. Read M...

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Pioneers in the Email Highlands
Email

Pioneers in the Email Highlands

24y Heidi Anderson

Pioneers in the Email Highlands

It’s not quite ’Braveheart,’ but it’s still been a battle for these Scottish marketers to launch an email PR effort. Read More...

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Media Buyer's Guide to Search Advertising
Search

Media Buyer's Guide to Search Advertising

24y Kevin Lee

Media Buyer's Guide to Search Advertising

A six-point plan for marketers who view search as 'media.' Read More...

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The Rules of Engagement, Part 1
Email

The Rules of Engagement, Part 1

24y Kathleen Goodwin

The Rules of Engagement, Part 1

When you’re courting customers with email newsletters, the first step is knowing your prospective mate. Read More...

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In the Minds of Marketers
Marketing

In the Minds of Marketers

24y Jeffrey Graham

In the Minds of Marketers

Understanding and addressing marketers' problem to grow the industry. Read More...

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Webogram Power, Part 2
Marketing

Webogram Power, Part 2

24y Martin Lindstrom

Webogram Power, Part 2

Map your strategy for upselling and cross-selling customers on your Web site. Read More...

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Online Consumer Confidence, Spending Grows
Audience

Online Consumer Confidence, Spending Grows

24y Christopher Saunders

Online Consumer Confidence, Spending Grows

E-shoppers have not only increased the amount of money they are spending, they keep coming back for more. Read More...

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We Tried Email -- It Didn’t Work
Analytics

We Tried Email -- It Didn’t Work

24y Mark Sakalosky

We Tried Email -- It Didn’t Work

Why do prospects shun email marketing? They don’t understand it’s a process, not a magic bullet. Read More...

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Brand-Aid for Everyday Email
Email

Brand-Aid for Everyday Email

24y Barry Stamos

Brand-Aid for Everyday Email

A simple, effective, inexpensive, powerful branding tool hardly anyone uses. Read More...

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PDA Revenue Found in Consumer, Wireless
Audience

PDA Revenue Found in Consumer, Wireless

24y Robyn Greenspan

PDA Revenue Found in Consumer, Wireless

Latin American market growth is on par with worldwide forecasts, as competing vendors try to seize share from Palm. Read More...

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Has Interactive Failed? Not the Way You Think
Marketing

Has Interactive Failed? Not the Way You Think

24y Eric Picard

Has Interactive Failed? Not the Way You Think

Has interactive marketing failed? No, but our industry has. We can't communicate externally -- or even among ourselves. Read More...

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Cookie Monster Merchants
Marketing

Cookie Monster Merchants

24y Jim Kukral

Cookie Monster Merchants

Affiliates, are merchants eating your cookies and not even leaving you crumbs? Read More...

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Computers Still Insecure
Marketing

Computers Still Insecure

24y Robyn Greenspan

Computers Still Insecure

Many business and personal computer users have been victims of cyber infiltrations, yet few do much more than use antiviral software and firewalls for...

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E-mail to Double by 2006
Data insights

E-mail to Double by 2006

24y Christopher Saunders

E-mail to Double by 2006

That means more spam, lower productivity, and potentially higher costs for enterprises, marketers and ISPs. Read More...

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Publishers Lag in Tech Arms Race
Marketing

Publishers Lag in Tech Arms Race

24y Pamela Parker

Publishers Lag in Tech Arms Race

They provide information online. New tech solutions mean publishers could get the information they need to attract sorely needed ad dollars. Read More...

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Spam Solutions
Email

Spam Solutions

24y Andy King

Spam Solutions

Spam, and what you can do about it. Read More

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Trend Micro
Email

Trend Micro

24y Team ClickZ

Trend Micro

Trend Micro provides antivirus and content security software and services. Read More...

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IT Spending Up...Slightly
Audience

IT Spending Up...Slightly

24y Christopher Saunders

IT Spending Up...Slightly

Small gains in IT budget allocations are evident, particularly in the areas of hardware, optimization and CRM apps, and marketing. Read More...

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Who Are You Calling Stupid?
Marketing

Who Are You Calling Stupid?

24y Nick Usborne

Who Are You Calling Stupid?

Don't blame the customer for the failure of your message. Read More...

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Outsourcing Valuable to Biz
Marketing

Outsourcing Valuable to Biz

24y Robyn Greenspan

Outsourcing Valuable to Biz

Outsourcing hits the Web as 'e-sourcing' but analysts say it might not deliver the highest return on investment. However, conventionally outsourcing b...

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Google: Can the Marcia Brady of Search Stay Sweet? Part 2
Search

Google: Can the Marcia Brady of Search Stay Sweet? Part 2

24y Danny Sullivan

Google: Can the Marcia Brady of Search Stay Sweet?...

Nothing's a headache like... success. Can Google survive its own popularity? Part two of a two-part series. Read More...

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Copy that Inspires On-The-Spot Decisions
Email

Copy that Inspires On-The-Spot Decisions

24y Karen Gedney

Copy that Inspires On-The-Spot Decisions

Your message must get prospects to act now . Copy techniques that inspire urgency. Read More...

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IM Gaining Popularity in the Enterprise
Marketing

IM Gaining Popularity in the Enterprise

24y Bob Woods

IM Gaining Popularity in the Enterprise

Even though almost one-quarter of enterprises block the app, many feelthe tool has improved company communications. Read More...

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Webogram Power, Part 1
Marketing

Webogram Power, Part 1

24y Martin Lindstrom

Webogram Power, Part 1

Map your strategy for upselling customers on your Web site. Read More

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Hint to Merchants: Start the Push Now
Audience

Hint to Merchants: Start the Push Now

24y Beth Cox

Hint to Merchants: Start the Push Now

Jupiter Research finds that online shoppers plan to start theirholiday buying early and will spend an estimated $13.1B, up 17 percent from 2001. Read ...

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