Fraud Continues to Haunt Online Retail
Audience

Fraud Continues to Haunt Online Retail

24y Michael Pastore

Fraud Continues to Haunt Online Retail

Online fraud losses for 2001 were 19 times as high, dollar for dollar, as fraud losses resulting from offline sales, GartnerG2 found. Read More...

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Big Buzz, Zero Budget
Marketing

Big Buzz, Zero Budget

24y Rebecca Lieb

Big Buzz, Zero Budget

There are plenty of ways to cut through the clutter. The most elegant? A really good idea. Read More...

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Communicate More Effectively Outside the Browser
Marketing

Communicate More Effectively Outside the Browser

24y Jason Ciment

Communicate More Effectively Outside the Browser

Jason believes dynamic screensaver technology is the killer app for communicating with your affiliates, customers, and employees. Read More...

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Finance Sites the Stickiest Online
Marketing

Finance Sites the Stickiest Online

24y ClickZ Stats Staff

Finance Sites the Stickiest Online

More than 44 percent of the active Web population visited a finance Web site in January 2002, according to Nielsen//NetRatings, and the sites proved t...

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The Power of Endorsements on the Web
Marketing

The Power of Endorsements on the Web

24y Nick Usborne

The Power of Endorsements on the Web

There's nothing like the word of a trusted source when it comes to selling things online. Read More...

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Evaluating Your Email Marketing Campaign, Part 2
Email

Evaluating Your Email Marketing Campaign, Part 2

24y Jeanne Jennings

Evaluating Your Email Marketing Campaign, Part 2

Four common mistakes in email copy you can fix in a hurry. Read More...

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Lycos: Weaving a New Web
Search

Lycos: Weaving a New Web

24y Paul J. Bruemmer

Lycos: Weaving a New Web

A preview of new Lycos products and services for searchers, subscribers, and site operators. Read More...

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You’ve Got V(ideo)-Mail
Email

You’ve Got V(ideo)-Mail

24y Rob Graham

You’ve Got V(ideo)-Mail

The video’s in the mail. What to expect when email delivers commercials. Read More...

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DoubleClick eMail
Email

DoubleClick eMail

24y Team ClickZ

DoubleClick eMail

DoubleClick eMail is a suite of email marketing products that provide a powerful, integrated solution to meet the challenge all online marketers and a...

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24/7 Real Media
Email

24/7 Real Media

24y Team ClickZ

24/7 Real Media

24/7 Real Media offers a comprehensive suite of solutions and services for e-mail customer relationship management. Read More...

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SparkLIST
Email

SparkLIST

24y Team ClickZ

SparkLIST

SparkLIST offers hosting services for newsletters and e-mail discussion groups. Read More...

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Mailloop
Email

Mailloop

24y Team ClickZ

Mailloop

Mailloop is your complete e-mail and e-business automation software that gives you the power to automate monotonous e-mail chores and literally make y...

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Four Short Articles About Business Email
Email

Four Short Articles About Business Email

24y Chris Maher

Four Short Articles About Business Email

The most instructive of tales can be told in just a few short paragraphs. This week, Chris shares some pithy observations that can help move your B2B ...

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Streamies Say They Might Pay for Content
Audience

Streamies Say They Might Pay for Content

24y Michael Pastore

Streamies Say They Might Pay for Content

Consumers appear unwilling to pay for music downloads, but a study by Arbitron and Edison Media Research found that attitudes change when it involves ...

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Broadband the Bright Spot in Access Market
Data insights

Broadband the Bright Spot in Access Market

24y ClickZ Stats Staff

Broadband the Bright Spot in Access Market

The U.S. market for online access barely grew in 2001, but the news from TR's Online Census is that Internet users are shifting their access from dial...

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Internals or Externals?
Marketing

Internals or Externals?

24y Sean Carton

Internals or Externals?

Knowing whether your prospective customers are 'innies' or 'outies' may help you craft more effective messaging. Read More...

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As Users Get Smarter, Marketers Must Keep Up
Marketing

As Users Get Smarter, Marketers Must Keep Up

24y Blake Rohrbacher

As Users Get Smarter, Marketers Must Keep Up

Users are getting smarter about finding what they want on the Web -- and about ignoring what they don't. Marketers, adjust your attitudes. Read More...

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One Voice?
Marketing

One Voice?

24y Martin Lindstrom

One Voice?

Much has been said about the need for a company's communications to speak with one voice, but there are reasons for your brand to learn a variety of d...

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Response Metrics: How to Crunch the Numbers
Email

Response Metrics: How to Crunch the Numbers

24y Jackie Gallogly and Lynne Rolls

Response Metrics: How to Crunch the Numbers

How is your email campaign measuring up? Here are industry standard statistics -- and a word or two about how to apply them to your campaign and your ...

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e-Dialog
Email

e-Dialog

24y Team ClickZ

e-Dialog

e-Dialog is a full-service provider of precision e-mail marketingservices, which offers a range of precision e-mail marketing solutions. e-Dialog prov...

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Shaking Hands, Email, and All That Jazz
Analytics

Shaking Hands, Email, and All That Jazz

24y Bryan Eisenberg

Shaking Hands, Email, and All That Jazz

Sealing a deal with a customer online is just as important -- if not more so -- as doing so in the real world. Read More...

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CRM TakesPriority Among IT Investments
Marketing

CRM TakesPriority Among IT Investments

24y Michael Pastore

CRM TakesPriority Among IT Investments

More U.S. businesses will spend $500,000 or more on CRM technology over the next two years than they will on other large-scale infrastructure projects...

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Subscriptions Not Music to Consumers' Ears
Audience

Subscriptions Not Music to Consumers' Ears

24y Michael Pastore

Subscriptions Not Music to Consumers' Ears

The RIAA says that illegal downloading and burning of CDs is partly to blame for the music industry's difficult year in 2001, and consumers remain unw...

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Does Your Marketing Engine Need a Tune-Up?
Marketing

Does Your Marketing Engine Need a Tune-Up?

24y Philip Say

Does Your Marketing Engine Need a Tune-Up?

If your marketing organization isn't firing on all cylinders, perhaps it's time for some do-it-yourself mechanic work. Read More...

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E-Business Spending Creeping Back
Audience

E-Business Spending Creeping Back

24y Michael Pastore

E-Business Spending Creeping Back

AMR Research's quarterly survey results for the fourth quarter of 2001 show a planned increase in e-business budgets of 9 percent, up from 7 percent i...

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Streetwise Mobile Marketing
Marketing

Streetwise Mobile Marketing

24y Pamela Parker

Streetwise Mobile Marketing

There's plenty happening in mobile marketing that's down to earth and out on the street. Read More...

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I've Found the Perfect Job for You
Marketing

I've Found the Perfect Job for You

24y Peter Kaufman

I've Found the Perfect Job for You

Peter landed his dream gig. He has some pointers for you to snag the perfect job, too. Read More...

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