You know that annoying habit telemarketers have of calling right when you’re in the middle of dinner? It’s no accident. Read More...
View articleEmail can be a powerful marketing tool, but it’s up to the marketer to initiate and maintain relationships via email -- not the list broker, list aggr...
View articleAs the price of paid search engine listings continues to climb, there are still other options -- but sometimes you get what you pay for. Read More...
View articleIn the past few weeks, email marketers and e-newsletters have struggled to find their authentic voices as the concept of appropriate content has shift...
View articleDespite an economic downturn, and the highest unemployment rate in almost four years, a study by CompTIA found the average number of open IT service a...
View articleMarketing in an ever-changing world of uncertainty calls for every company -- even large ones -- to adopt the perspective of two guys in a garage. Rea...
View articleVery few American physicians use electronic records or prescriptions, according to a study by Harris Interactive, which puts the U.S. health system fa...
View articleWhen it comes to slipping marketing into unexpected places, the Web can't yet compete with TV or films. But with the help of some innovative thinking,...
View articlePart of my job is to evaluate emerging new technologies and to determine when and how it is appropriate to employ specific technologies for our client...
View articleCasting a wide Net in the search for customers may have seemed like a good strategy in the early "get big fast" days of the Internet, but the biggest ...
View articleIn these difficult times of belt-tightening, you may think you know the tried-and-true ways to slash costs -- but the most obvious ways may be fraught...
View articleBecause it could make the process of typing on a small keypad obsolete, voice recognition technology represents a big step for wireless Internet provi...
View articleSome may liken designers to children with crayons, but these image- and association-makers share more characteristics with mad scientists. Read More...
View articleState and local governments will lose $13.3 billion in revenue this year because of the moratorium on the taxing of e-commerce purchases, according to...
View articleTinkering with reporting, timing, day of week, subject lines, offer complexity, or execution? Whether you need tips or just some inspiration, check ou...
View articleNew whiz-bang rich media email technology simply isn’t as exciting anymore, and it just takes one look into a typical inbox to figure out why. Read Mo...
View articleThe information age has led to a proliferation of electronic information of all shapes and sizes within enterprises, and to sort it all out they will ...
View articleDespite optimistic predictions and the ability to offer up to 24 separate voice channels and high-speed Internet access over a single DSL line, Voice ...
View articleMany affiliate programs based on cost-per-click programs try, but fail, to penetrate niche markets and, instead, generate volumes of worthless, possib...
View articleThere are several ways to organize a Web site for intuitive navigability, and the most effective methods have a lot to do with common sense from a wom...
View articleWhen people come to a Web site, they are invariably looking for information. They don't want to hang around. They don't want to be left waiting. The b...
View articleThe online trading industry is losing established investors faster than it can replace them, according to a study by J.D. Power and Associates, which ...
View articleWorldwide spending on new software grew just 6 percent in the first half of 2001, according to Dataquest, which found that economic restraint has led ...
View articleThe launch of music subscription services from major media companies are quickly approaching and the Napster debate has been shoved into ancient histo...
View articleMarketers can gain great insight when they take a break from what they’re doing and watch people engage in interaction with interactive media. So... h...
View articleAlexis Gutzman gives an in-depth walk-through on how to start your own newsletter. Part one of a multi-part series. Read More...
View articleWhat’s one way to fine-tune your email marketing-campaign and increase sales revenue? Heidi tells you about a music club campaign that used technology...
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