The dividing line between content and advertising isn't as strong online as it is in traditional advertising. This results in a unique opportunity to ...
View articleThinking about joining the podium set? You should -- it can be an excellent way for a young company to gain exposure. Neil's got some great tips to sh...
View articleMore than 500,000 companies will be participating in e-marketplaces as buyers and/or sellers by 2005, according to research by Gartner Group, Inc., bu...
View articleHow fresh is permission from a year ago? Could be pretty stale. Here’s how to get back to your subscribers every six months with an invitation to fres...
View articleMarketers, whatever their industry, want to send the right message to the right customer with the right pricing under the right circumstances through ...
View articleMany companies can't answer simple questions about their web site visitors. But you need this information to effectively market your offerings. While ...
View articlePerson-to-person auctions are hot on the web. People love turning junk into cold hard cash or exchanging it for new junk. Here's some cool online reso...
View articleKim has a "Cool Promos" folder in her email program. She's a harsh critic of promotional emails and doesn't save many. Here are the features that clic...
View articleYou've heard this before: "Content is king." And there's a reason for this -- it's true. Looking for it is the No. 1 reason people go online. Smart me...
View articleAs the holiday buying season approaches, e-tailers are looking to expensive e-CRM solutions as the answer to abandoned shopping carts, a costly, overb...
View articleHow do you know what CPM to charge? Short answer: whatever the market will bear. Andy tells you how to price your ad vehicles, perhaps setting the pri...
View articleChallenger, Gray & Christmas said a record 129 CEO departures were announced in October -- a rate of nearly six per day. Read More...
View articleIf someone told you designers were shape shifters, you'd have no trouble believing it. It would explain a lot. In fact, it's true. Knowing how they do...
View articleMartin ponders the difference between real books and e-books, between retailers and e-tailers, and between the real world and the virtual world. Read ...
View articleIt's not enough to create content anymore -- you've got to get out there and promote it. Gerry tells you the many ways in which to promote your conten...
View articleThe market for CRM applications is going strong, despite market fragmentation and no clear industry leader, according to research by Ovum, Aberdeen Gr...
View articleOnline sales reps are leaving dot-coms to go back to traditional media. Why? Because it's more profitable. Online publishers need to establish standar...
View articleNapster is back in the news as it tries to find a way to legally allow its users to share music files, and now comes research by PC Data Online that s...
View articleMore than 28 million US online households are expected to use a high-speed Internet connection by 2005, according to a report by Jupiter Research. But...
View articleThe new economy revolution is over. It's time to use marketing tactics that focus on the customer, not the medium. Sean offers 10 rules for success in...
View articleManaging graphic designers, art directors, and copywriters is a challenge since creatives tend to be different than other staff members. Here's how yo...
View articleDid you realize Christmas starts after Halloween this year? Kick off the season with a look at the latest in holiday e-commerce statistics and predict...
View articleWhether you sell diet counseling or electric drills, collecting and nurturing enthusiasts requires little or no money online and pays off handsomely. ...
View articleSo you're on your way to identifying the keywords and key phrases most likely to drive targeted traffic to your site. Great. But before you make your ...
View articleWe now have more sophisticated metrics than CTR to determine campaign success. Use interactivity and traditional advertising tactics to create relevan...
View articleWill personalization increase your ROI? Could be. You can take quick and easy steps to find out. Read More...
View articleSmall businesses can't afford to buy banners on the Net's most popular sites or over-hyped under-effective Super Bowl ads, but it doesn't mean they do...
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