The hype vacuum: You can feel it in the air, in the email ether. What was once widely present is now weirdly absent. So where's the next killer app wh...
View articleIn viewing the big picture, sometimes a detail or two can get overlooked. Take your email marketing strategy: By changing just one or two things, coul...
View articleJust when you think you've seen it all spamwise, the spammers surprise you with stuff that challenges belief. So to educate you (and arm you!), we her...
View articleWe know how valuable personalization is. Or do we? It is, after all, only one part of the whole picture. Take a little test to see if you can predict ...
View articleWho are 'they'? 'They' are those able to divine your email address no matter how carefully you guard it. 'They' are ubiquitous, indefatigable, relentl...
View articleThe beauty of e-marketing is that it can stretch a small budget into impressive results. And then there's the trackability. Here's a case in point. Re...
View articleAs a father-to-be, Alex looked at a BabyCenter email marketing campaign as a beautiful thing. Now a time-starved parent, he is seeing something else a...
View articleOnline sweepstakes and lotteries: They're fun for users, but do sites really benefit from offering them? Here's the story of one site that certainly d...
View articleSeems the Email Curmudgeon has a soft spot, after all... for an email campaign that delivers real value. Whose? BabyCenter's. How? It's a matter of ti...
View articleSure, variety’s the spice of life, but email marketers face so much of it that it’s overwhelming. Here’s a campaign that delivered an offer in the mos...
View articleCranky people. Whiners. You see them every day. You think it's the weather? Well, the Email Curmudgeon's here to tell you you've got another think com...
View articleWhich is better for an email newsletter, HTML or text? Everyone seems to know the answer to this question -- but no one agrees on what that answer is....
View articleYou don't need a big budget to market effectively with email. Take Brownfields.com. This one-man operation launched a creative campaign with a strong ...
View articleMore and more sites are collecting postal as well as email addresses, and more and more list owners are starting to rent out lists containing both. Th...
View articleNumbers, numbers. They're important, but they don't always tell the whole story -- especially in the early stages of a campaign with long-term goals. ...
View articlePlain-text versus HTML and rich media email. It's an ongoing debate. Sure, sometimes plain-text delivery is best. But sometimes it pays to be rich. Re...
View articleCan you strike it rich using rich media? First, develop a testing and learning plan, and make sure you can track the results of your first test. Then ...
View articleSale, sale, sale! Christmas, Valentine's Day, Presidents' Day, Labor Day, Halloween, Thanksgiving... Each special day of the calendar brings with it d...
View articleOver the past year, Heidi's tried to help you learn about email marketing through a number of case studies. Now it's time for her to share what she's ...
View articleBetween 75 and 90 percent of online shoppers abandon their shopping carts. That translates to retailers losing big bucks. See how Reflect.com, a purve...
View articleJust in time for the holidays, Heidi's here with an email marketing success story to warm the heart. Read More...
View articleWe all know how cost-effective email is compared with direct mail. So it makes sense for a retailer with a substantial direct mail list to want to get...
View articleIf you publish an email newsletter, you know the conventional wisdom about delivery: Once a week is the maximum an audience can handle. But sometimes ...
View articleAs much as we've all come to depend on email, when it's really important, a follow-up phone call is always a good idea to avoid expensive missed messa...
View articleIn the early days of email, you might have been successful with just a hard offer, but it's not today's popular type of email offer. To build a prospe...
View articleWhat's the buzzword du jour? "e-CRM" -- you hear it everywhere. So let's take a look at how Ticketmaster.com turned savvy customer relationship manage...
View articleAfter consumers have signed up for your mailing list, they expect to receive relevant, timely messages. But determining what's relevant isn't always e...
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