Kim dives into one of the most powerful components of an email promotion: The subject line. Think of the subject line as the teaser on your email’s vi...
View articleMore on e-mailitis, e-bola of the Internet age, clear cause and symptoms, yet no cure in sight. Businesspeople, deluged by hundreds of e-drivel daily,...
View articleAsk just about any salesperson what components are essential to closing a sale, and he or she is bound to tell you that one of the most important is t...
View articleIn the rush to maximize sales during the holiday season, a lot of e-commerce companies appear to be sending out promotional emails much more frequentl...
View articleBob Dorf tells you about e-mailitis, e-bola of the Internet age, clear cause and symptoms, yet no cure in sight. The e-mail e-pidemic (sorry) rocking ...
View articleRemember the 1970’s TV commercial with the woman touting the virtues of Faberge Organics shampoo? "...And I told two friends about it. Then they told ...
View articleLooking into the online future is a dangerous thing to do. But sometimes Nick feels the need to stick his neck out and open his big mouth. Here's his ...
View articleE-mail is not the end game. Everyone's talking about e-mail as marketing's latest killer app. E-mail marketing conferences are sold out these days. An...
View articleIt’s all about the lists. That’s what they say in direct mail. Sure, the offer is important... the creative is critical. But the success of a campaign...
View articleNick explores the limitations of technological solutions to creating customer relationships. It's a tough one. Customer Relationship Marketing (CRM) s...
View articleThere are a total of 435 million active e-mail accounts in the world, enough for every man, woman, and child in North America to have their own, accor...
View article"Talk to me." Just three little words. Taken out of context, they don’t mean much. However, if I (the consumer) utter them to you (the marketer) in so...
View articleYou're a girl in a bar on a first date with a promising new guy. The guy says, "I want to know all about you. Tell me everything." Hey, nice guy. Soun...
View articleImagine that you’re at your favorite online cheesecake store. You find what you’re looking for, add it to your shopping cart and click "buy." As you f...
View articleIt's a nasty ailment. It's deceptive, too. The worse you get it, the less you think you have it. Then one day, you wake up and realize what's happenin...
View articleIt’s no wonder that email marketing is such a hot topic these days: When properly planned and targeted, email is the most effective direct response to...
View articleOur lives are drowning in the excess voice of others. TV, radio, billboards, catalogues and, of course, that most excessive of all voice-generators th...
View articleThink about your own online use. How much time do you really spend surfing the web, hopping from site to site searching for new content? Now think abo...
View articleBaseball's declining in popularity because it doesn't happen fast enough. Hockey and wrestling, however, give you quick bursts of activity. And the sa...
View articleOne of the core principles of marketing is efficiency. You can spend money, but you don’t want to waste it. Missing your target with the wrong message...
View articleNick thinks it's a miracle that anyone ever buys anything online. As the months pass by, some e-commerce sites will win simply because they make shopp...
View articleOnce upon a time there were two web sites, each selling genuine Turkish carpets. The first site, PatsCarpets.com does everything right, 'forcing the n...
View articleA couple of weeks back Nick wrote an article under the title, "I'll Kiss You Unless You Tell Me Not To." And he got a bit of feedback on that. A few p...
View articleLast week, Nick took part in a 'Soap Box' event hosted by the Direct Mail Council of the Canadian Marketing Association in Toronto. It was a great eve...
View articleThis article starts by saying one thing. Then appears to say the opposite. And then attempts to make sense of the conflict. Here goes... If you want y...
View articleMajordomo is a community-supported free software program that automates the management of Internet mailing lists Read More...
View articleExtractor Pro 98 sends opt-in e-mail and works as a newsletter server, customer database manager, autoresponder, and contact management solution. Read...
View article