TechSee releases ‘first’ computer vision platform for contact centers
Disruptive MarTech

TechSee releases ‘first’ computer vision platform for contact centers

7y Barry Levine

TechSee releases ‘first’ computer vision platform ...

TechSee has released what they're calling the first AI-powered visual recognition for contact centers, to help detect and resolve customer issues via ...

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Where does the new IBM spinoff Acoustic fit in?
AI & Automation

Where does the new IBM spinoff Acoustic fit in?

7y Barry Levine

Where does the new IBM spinoff Acoustic fit in?

IBM has announced Acoustic, the new spinoff of its Marketing Division sold to Centerbridge in April. What do we know about the company's direction? Re...

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Conversational ads: The future of two-way interaction is now
AI & Automation

Conversational ads: The future of two-way interaction is now

7y Mahi de Silva

Conversational ads: The future of two-way interact...

Rapid advancements in NLP and machine learning have given rise to conversational AI technologies marketers can use for more engaging conversational ad...

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Five ways to up your social media ante with conversational AI
AI & Automation

Five ways to up your social media ante with conversational AI

7y Kartik Walia

Five ways to up your social media ante with conver...

From more effective inbound engagement to higher lifetime value, from superior service to the economy of scale, conversational AI for social media can...

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Geofencing: Impact, spending, limitations, and examples for marketers
Digital Advertising

Geofencing: Impact, spending, limitations, and examples for marketers

7y Jacqueline Dooley

Geofencing: Impact, spending, limitations, and exa...

Geofencing goes beyond standard geographic targeting by honing in on very specific locations down to a drawn radius of X miles, streets, or even build...

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Five simple (and effective) chatbot builders
Chatbots

Five simple (and effective) chatbot builders

7y Emily Alford

Five simple (and effective) chatbot builders

Many brands are using chatbots to answer common customer service-related questions, record customer preferences, and improve business branding. Read M...

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Practical personalization: Adobe’s tips for creating meaningful moments with AI and automation
AI & Automation

Practical personalization: Adobe’s tips for creating meaningful moments wit...

7y Emily Alford

Practical personalization: Adobe’s tips for creati...

Adobe's group product marketing manager Drew Burns shares five key tips for personalization and how marketers can use AI and machine learning through ...

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Mobile customer lifecycle management in 2019: How to reach the hyperconnected
Disruptive MarTech

Mobile customer lifecycle management in 2019: How to reach the hyperconnect...

7y Almitra Karnik

Mobile customer lifecycle management in 2019: How ...

Today’s consumers spend an average of three hours and 43 minutes a day on their mobile devices. How do we reach all these hyperconnected users in 2019...

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Facebook’s Libra: Concerns, interests, benefits, and experts' reactions
Blockchain

Facebook’s Libra: Concerns, interests, benefits, and experts' reactions

7y Tereza Litsa

Facebook’s Libra: Concerns, interests, benefits, a...

Everything your business needs to know about Facebook's new cryptocurrency, Libra. Why are they interested in crypto, how can businesses benefit, what...

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Tru Optik launches a Political Data Cloud for OTT and Connected TV
Digital Advertising

Tru Optik launches a Political Data Cloud for OTT and Connected TV

7y Barry Levine

Tru Optik launches a Political Data Cloud for OTT ...

“Nobody else has the ability to do this level of granular targeting” for political campaigns on OTT and CTV, the company's Chief Strategist told Click...

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Deloitte ad agency Heat launches AI practice to predict near-term online trends
AI & Automation

Deloitte ad agency Heat launches AI practice to predict near-term online tr...

7y Barry Levine

Deloitte ad agency Heat launches AI practice to pr...

Deloitte's new Heat AI aims to surface short-term online trends by analyzing as many as 100 million posts daily and generating up to one million predi...

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AR, voice technology, and social media wellbeing in 2019: Mary Meeker part 2
AR & VR

AR, voice technology, and social media wellbeing in 2019: Mary Meeker part ...

7y Tereza Litsa

AR, voice technology, and social media wellbeing i...

With the rise of voice technology, the evolution of AR, and the growing balance between the positive and negative effects of social media, there's a l...

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With mobile maturity comes the long tail of apps
Emerging Technology

With mobile maturity comes the long tail of apps

7y Adam Fingerman

With mobile maturity comes the long tail of apps

While you can find some statistics about the slowing growth of apps, there’s also the realization that we’re more dependent on our mobile phones than ...

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Amazon’s famed recommendation service Personalize now available to every application
Emerging Technology

Amazon’s famed recommendation service Personalize now available to every ap...

7y Barry Levine

Amazon’s famed recommendation service Personalize ...

Amazon has one of the industry's best-known recommendation services, Personalize. On Monday, the company said it would be generally available to all a...

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IAB releases a playbook for AR in marketing
AR & VR

IAB releases a playbook for AR in marketing

7y Barry Levine

IAB releases a playbook for AR in marketing

Supported in Apple and Android, AR is expected to have a billion users by next year and hit $2.2 billion in ad spend by 2022. More from the playbook s...

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You know what AR is. But do you understand how it works?
AR & VR

You know what AR is. But do you understand how it works?

7y Mike O'Brien

You know what AR is. But do you understand how it ...

AR is one of today's hottest technologies, allowing consumers to virtually try on makeup and turn themselves into dogs on Snapchat. Here's how it work...

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Salesforce launches Blockchain platform for user-managed, authenticated document sharing
Blockchain

Salesforce launches Blockchain platform for user-managed, authenticated doc...

7y Barry Levine

Salesforce launches Blockchain platform for user-m...

On Wednesday, Salesforce announced what they call "the first use of a low-code blockchain platform for CRM," giving blockchain a big boost toward broa...

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Brands are excited about chatbots. Why aren't consumers?
Chatbots

Brands are excited about chatbots. Why aren't consumers?

7y Mike O'Brien

Brands are excited about chatbots. Why aren't cons...

Though chatbots continue to explode in popularity for marketers, they have downsides that result in consumers preferring human interaction. Read More...

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Is martech a threat to marketing jobs?
AI & Automation

Is martech a threat to marketing jobs?

7y Luke Richards

Is martech a threat to marketing jobs?

Fears about job loss are increasing in the martech era, but businesses can be more transparent about how jobs will change and what tasks tech will tak...

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Personalization, segmentation, testing: How email marketers can use AI
AI & Automation

Personalization, segmentation, testing: How email marketers can use AI

7y Mike O'Brien

Personalization, segmentation, testing: How email ...

While everyone recognizes the impact of AI, not every company has figured out how to make the most of it. Here are three suggestions for email markete...

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Forrester says "Go beyond ‘mobile-first’ to ‘the mobile remote control’ for experiences"
Mobile

Forrester says "Go beyond ‘mobile-first’ to ‘the mobile remote control’ for...

7y Barry Levine

Forrester says "Go beyond ‘mobile-first’ to ‘the m...

A "mobile-first design mantra blinds CMOs to the whole picture,” because mobile is much more than just another channel like web, radio, or email, says...

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Benefiting from AI and deep learning for video summarization
AI & Automation

Benefiting from AI and deep learning for video summarization

7y Divya Jain

Benefiting from AI and deep learning for video sum...

Adobe Sensei's Director of Machine Learning, Divya Jain shares about AI's key role with video summarization and gauging interest in the content. Read ...

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How messaging is transforming the way we do business
Digital Transformation

How messaging is transforming the way we do business

7y Jacqueline Dooley

How messaging is transforming the way we do busine...

Each month, people and businesses exchange more than 8 billion messages, representing 400% year on year growth. How can businesses prepare for this ch...

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The state of the chatbot market in 2019
Chatbots

The state of the chatbot market in 2019

7y Jacqueline Dooley

The state of the chatbot market in 2019

The global chatbot market is expected to surpass $994 million by 2024, with a compound annual growth rate of 27%. An overview of the state of the chat...

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CMO spend on analytics expected to double in next three years, despite overall economic uncertainty
AI & Automation

CMO spend on analytics expected to double in next three years, despite over...

7y Luke Richards

CMO spend on analytics expected to double in next ...

Recent research shows marketing spend on analytics forecast to double in the next three years, despite CMO optimism about the economy at lowest levels...

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Salesforce announces new Einstein features for devs to build custom AI and ML
AI & Automation

Salesforce announces new Einstein features for devs to build custom AI and ...

7y Kimberly Collins

Salesforce announces new Einstein features for dev...

Today, Salesforce announced new features within their AI-powered Einstein Platform Services, including automatic language translation and prediction b...

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It’s interactive, it’s engaging, it’s AI-powered: Mobile advertising 2019, are you there yet?
Digital Advertising

It’s interactive, it’s engaging, it’s AI-powered: Mobile advertising 2019, ...

7y Ivan Guzenko

It’s interactive, it’s engaging, it’s AI-powered: ...

By the end of 2019, in-app advertising will have grown by 60% as media-buyers continue to see increased conversion rates. What to expect from mobile a...

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