Last year Google announced that it was seeing more searches taking place worldwide on mobile devices than on desktop. This unerring shift towards mobi...
View articleGreat advertising starts when a brand delivers a service to the consumer – rather than an ad, says Forbes 30 Under 30 entrepreneur, Brian Wong. Read M...
View articleEcommerce site Simply Hammocks relaunched a few months ago, and has so far achieved some impressive results. The changes made have led to higher conv...
View articleRecently I’ve been reading a lot about the effects beacons and proximity marketing may have on search strategy. (I actually work for a company that ma...
View articleThis article explores how the rise of autonomous vehicles will permanently change the global ad industry by heralding the demise of outdoor display ad...
View articleChina's younger generations are making greater use of mobile Internet services, consuming more content especially around mobile and video, creating bi...
View articleYou may think marketing in any English-speaking country is the same, but new survey results highlight different consumer habits in the U.S., U.K. and ...
View articleMaking your heritage, independence and expertise shine online is essential. The right image will deliver, but make sure it doesn’t impact performance ...
View articleJoin Mary Keane-Dawson, digital maven, entrepreneur and business mentor, and Tim Flagg as they discuss how the advertising industry needs to adapt in ...
View articleThis week's stats round-up is all about mobile advertising: its growth around the world, both in terms of revenue and the frequency that it's blocked....
View articleThink about how ads are targeted, on the fly, by location, time, user profile, intent etc. – your web content needs some of that… badly. Read More...
View articleThe mobile ad industry has come a long way since millions of primitive untargeted banner ads first started being served across mobile screens. Those...
View articleDespite the party atmosphere of Cannes, Facebook is all business at the creativity festival, with several announcements for its mobile advertisers. Re...
View articleMobile commerce is starting to become habitual, according to a new survey, with 2.5m people in the UK making a purchase on a daily basis. If we just t...
View articleA responsive website is not a mobile strategy. There have been lots of recent articles on mobile and more and more of us are getting on-board but how...
View articleThe early 2000s saw the advent of platforms on the web: somewhere that bloggers and publishers could host their content without having to worry about ...
View articleIt’s easy to forget just how young the idea of ‘mobile marketing’ actually is. Pre-2007 it mainly consisted of text messages and the occasionally unwa...
View articleDuring the Worldwide Developers Conference, Apple announced that Siri will, in fact, become open to third-party developers, in addition to desktop use...
View articleWhat do 11, 15, -42 and 1 (and 5) have in common? They're all big numbers from the past week in digital for Pandora, Apple, Facebook, and Chick-fil-A....
View articleTesting with Google’s mobile-friendly and page-speed tests is a good, but if you really want competitive edge on the mobile web this is just the start...
View articleEarlier in May, the team here at ClickZ launched our brand new product – ClickZ Intelligence. In the past few weeks you will have seen snippets ...
View articleClickZ spoke to Nitin Rabadia, director of audience marketing for cross-channel marketing platform Marin Software, to find out more about the future o...
View articleMobile has proven itself to be a permanent fixture that "the year of mobile" no longer applies. Here are four less-established, emerging trends to loo...
View articleLast week we launched ClickZ Intelligence, a new service providing actionable insights into the worlds of digital marketing and ecommerce. One of the...
View articleWhat’s the difference between mobile user experience (UX), usability and user interface (UI)? Read More...
View articleThere are big-name social apps for creating, sharing and discussing nearly every form of media. The spoken word, however, had been sorely under-repres...
View articleWhile marketers realize the importance of mobile, many of them have yet to catch up with consumer expectations , or realize how SEO and mobile impact ...
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