New campaign uses x-ray scanners at Gatwick airport in a creative way to engage social media users Read More...
View articleIn the wake of this week’s Veet fiasco, we take a look at five advertising campaigns deemed controversial enough to be scrapped altogether. We would l...
View articleFeminists everywhere rejoice as Veet pulls controversial "sexist" ad which depicted a hairy man being magically transformed into a hairless babe - tha...
View articleAccording to new research, spending on ads catered for internet-connected devices will reach USD 137.53bn this year. Read More...
View articleReal-time marketing is moving away from its original association with social media - now becoming part of many marketing tactics meaning that its defi...
View articleWith the unstoppable rise of social media and other digital channels of communication it’s long been anticipated that good old-fashioned email marketi...
View articleData privacy is now a “critical brand differentiator” for businesses looking to acquire new customers, with consumers’ decisions to share information ...
View articleLinkedIn has constructed a new data-driven tool, created to give brands access to data relating to the performance of specific paid and organic conten...
View articleFacebook founder, Mark Zuckerburg, bought the technology manufacturer responsible for the Oculus Rift reality headset to move the network into the “mo...
View articleReply and hashtag functions synonymous with Twitter could be under threat of extinction after its head of news brands them ‘arcane’ and bans them from...
View articleTech-savvy sofa-loving people around the world are compelling marketers to invest in multi-screen advertising, which is now an emerging player in mobi...
View articleImproving customer experience with a more responsive digital marketing strategy is a key benefit of real-time marketing for businesses, according to a...
View articleNew research commissioned by Facebook and conducted by market research firm GfK has revealed the increasing popularity of mobile devices in the UK, wh...
View articleAccording to new data from the website creation experts at Basekit, a massive 91% of small and medium-sized businesses are not configured to allow acc...
View articleFollower retention metrics and management are more important than ever as businesses invest in Twitter advertising to increase the size of their commu...
View articleNew data released by IMRG and Capgemini has revealed the overwhelming influence of mobile devices on the online sales market over the past few years, ...
View articleThink your company is generous with its free gym membership? Think again. If you fancy working at one of the coolest companies in the world that offer...
View articleThe founder of WhatsApp has promised to remain on a mission of connectivity, free from marketing gimmicks, after being acquired for a hefty $19bn by F...
View articleDespite being turned down for jobs at both Facebook and Twitter in the past, WhatsApp co-founder Brian Acton has truly had the last laugh after he and...
View articleNew data has revealed that the interaction of mobile and socially networked-consumer empowerment, coupled with perpetual price promotions, has led to ...
View articleIn an innovative new whitepaper released this week, the digital marketing experts at PeerIndex explore the ins and outs of influence marketing and dis...
View articleAccording to the results of the #socialis project from cyber-bullying charity The Cybersmile Foundation, nearly half of UK social media users believe ...
View articleA new whitepaper created by the guys at txtNation has revealed the increasing popularity of SMS marketing among brands looking to connect directly wit...
View articleWe want to make sure our readers stay up to date with all the hottest industry developments, so we're now offering new opportunities to awesome busine...
View articleNew research commissioned by the team at KANA Software has revealed the high expectations of consumers operating in a digital world, with data showing...
View articleThe first three quarters of 2013 saw a massive 32.4% surge in display internet advertising compared to the same time in 2012, hinting at the incredibl...
View articleEngineers at Princeton have predicted that the social media giant will fall out of favour with the public just as quickly as Myspace once did. Compar...
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