You may think arming yourself with facts and data will help you convert prospects into customers, but Bryan says it's more important that prospects tr...
View articleA reader provoked more ruminations from Dev on the inefficiency of Web marketing and what can be done to tackle the problem. Read More...
View articleWhen you send an email, you should be thinking of ways to wriggle into your prospects’ long-term memory. An immediate response may be nice, Bryan beli...
View articleAppending offline data to email addresses has proven to be an impossible task, because email lists are an eroding asset. Read More...
View articleYou're in charge of designing and implementing CRM in your organization. You're about to invest thousands, if not millions, of dollars in technology t...
View articleHave we hit the economic bottom -- meaning there's nowhere to go from here but up? Eric says yes -- and tells you where you should direct resources fo...
View articleSnazzy unique navigation may wow your site visitors, but if it hinders them from finding what they need, they won't be hanging around very long. Read ...
View articleSome marketers have made the Web an annoying and obtrusive place to shop. But the people who bring you pop-under ads are not solely to blame for their...
View articleYou're in charge of designing and implementing CRM in your organization. You're about to invest thousands, if not millions, of dollars in technology t...
View articleLast week's column solicited suggestions for a new data analytics acronym. This week, Dev shares some enthusiastic responses he received. Read More...
View articleMerchants are struggling to figure out the most effective way of increasing their conversion rate. Bryan says the key is focusing on one particular me...
View articlePersonalization has made so much progress in the last few years, it seems that we’re nearly back to where we began. In the second of this two-part ser...
View articleUnderstanding the right and wrong reasons for making an acquisition, and knowing the best time to do so, could have saved Nortel Networks $1.9 billion...
View articleEveryone from email marketers to call center operators consider themselves to be in the CRM business these days. And when a term encompasses everythin...
View articleBecause we can collect, measure, and analyze so much data on the Web, you'd think e-tailing would be a marketer's dream. Too often, it's a nightmare. ...
View articlePersonalization has made so much progress in the last few years that it seems we’re nearly back to where we began. Read More...
View articleIn a B2B setting, as elsewhere, you persuade prospects to convert by meeting their needs at that precise moment. Read More...
View articleAnalyzing data isn't difficult. Just ask Mr. Troutman, Dev's seventh-grade gym teacher. Read More...
View articleOften scattered and rumpled, torn and discarded, customer data doesn't deserve the ill treatment it's getting at some companies. Read More...
View articleThis book alleges a growing ineffectiveness of marketing -- and a vastly different approach to finding an alternative. Read More...
View articleCreate a knowledgebase and expand it with each new question customers ask and you answer. Read More...
View articleYou want to ensure your project succeeds. Youwant it to be cost-efficient. OK, then you need a new and better management method. Read More...
View articleWhat's make or break for your CRM implementation, and what's icing on the cake? Last week, I discussed what you want. This week -- what you need. Read...
View articleBefore you can make sense of customer data, you've got to get it all in one place. Here's one suggestion for handling that challenge. Read More...
View articleAt each step of the sales process, a site loses some users. We use the leaky bucket metaphor for a site that doesn't successfully convert visitors int...
View articleWhat's make or break and what's icing on the cake? Since you can't get everything you want, learning what's critical helps you pick your battles. Read...
View articleAfter my last article, I received an email from a readersaying he couldn't care less what I thought of anything outside of marketing. This, of course,...
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