Testing can mean taking bigger risks; you don't have to go with the safe or plain options. Read More...
View articleIncreasing ROI, improving tracking, and enhancing customer focus are the name of the game. Read More...
View articleRankings of the top 50 Internet advertisers by media value in October 2008. Read More...
View articleFive low-cost marketing techniques to employ this year. Read More...
View articlePeppers & Rogers said they wished they had written the first edition. Now it's time for round two... As businesses have overcome technical, financial,...
View articleShould you add behavioral marketing to your marketing mix in the coming year? Some factors to consider. Read More...
View articleDigital analysts must increasingly position themselves as data integrators and multi-channel specialists. Read More...
View articleIf you are struggling in your optimization efforts, it might be time to examine your tools. Read More...
View articleActive home Internet populations rise and fall in 10 countries worldwide. Read More...
View articleTelevision, radio and print have all found ways to be successful places for certain types and certain styles of commercials. Now the Web reveals its s...
View articleThere are ways to use innate human fear to empower consumers and allow them to be in control. Read More...
View articleApproaches to monitoring seasonal trends that affect business. Read More...
View articleSix ways to capture the benefits, content formats to consider, and metrics to track. Read More...
View articleA look at the trends that will influence online marketing in 2009. Read More...
View articleAre you ready to sail your marketing boat into the storm? Read More...
View articleA look at the brands that get visitors and keep users engaged the longest both at home and work. Read More...
View articleAnd measuring social media is vital. Read More...
View articleHow well do your CTAs convert visitors? Ten tips for improving your calls to action. Read More...
View articleThe top 50 ad networks in November by unique visitor. Read More...
View articleBack to basics: deconstructing behavioral targeting and what it really means to communicate. Read More...
View articleHow organizations get blindsided when measuring online performance. Read More...
View articleThe industry breakdown of ad placements and unit types and top 25 companies placing sponsored links. The data are provided by Nielsen Online. Read Mor...
View articleThe IAB-proposed guidelines would enable advertisers to compare media options based on the level of human interaction with publishers' content. Here a...
View articleIn the future, mobile will become the more dominant means to connect to information. Read More...
View articleAn increased number of Internet users contribute to social networking sites; now advertisers have to figure out how to reach these consumers. Read Mor...
View articleBehavioral targeting is neither a magic bullet for marketers nor a sinister plot to ferret out personally identifiable information. Read More...
View articleThanks to segmentation tools, there's no reason for Web sites to treat visitors with one-size-fits-all marketing. Read More...
View article