More than 40 percent of home Internet users in the United States have downloaded MP3 files onto their home computers, according to a study by Parks As...
View articleSecurity spending at most organizations accounts for somewhere between 2 and 20 percent of the total IT budget, according to research from Giga Inform...
View articleA long-dreamt-of customer data management tool appears to be gaining traction. Read More...
View articleThe Yahoo/ACNielsen Internet Confidence Index found that confidence in the Internet was down in the first quarter of 2002 after it achieved record hig...
View articleJupiter MMXI has found an increase in the number of women online in Europe, but European men and women still differ in how they use the Internet. Read...
View articleTwo made-for-TV events, the NCAA basketball tournaments and the Oscars, had an effect on where Internet users went online in March. Read More...
View articleContinuing the growing optimism about the future of Web advertising, new research suggests that the online ad space is coping with – and overcoming – ...
View articleA small site rents vacation houses in Italy. Can it get personal with its existing technology? Jack says: Yes. Read More...
View articleMore than 40 percent of mobile phone users would like to use their mobile phones for small cash transactions such as transit fares or vending machines...
View articleIDC has raised its forecast for worldwide PC shipment growth in 2002 from 1.8 percent in December to 3.0 percent after it saw signs of growth in some ...
View articleCost-conscious businesses increasingly are turning to the Internet in lieu of traditional direct mail campaigns, according to findings from research f...
View articleAdvertising is falling out of favor with software companies, a survey of U.S.-based software marketing executives found, but the opposite is true of I...
View articleCompelling offers and targeted branding campaigns could win over customers looking for wireless Internet products and services, a study by ConStat fou...
View articleThink CRM has to encompass your entire enterprise? In an ideal world, the answer might be yes, but in the real world that's not always the case. Read ...
View articleWhich numbers are important, and what should you do when you've got them? Read More...
View articleNearly three-quarters of online adults cannot understand why anyone would pay for content online, according to research by Jupiter Media Metrix. Read ...
View articleWith reduced budgets and smaller staffs, Internet and high-technology marketers are spending more of their time focusing on short-term goals during th...
View articleThe British have demonstrated a voracious appetite for interactive technologies such as the Internet, e-mail and instant messaging, according to a rep...
View articleThe slowdown in technology spending made its way to the mobile phone market in 2001, when the market suffered its first drop in unit sales, according ...
View articleWhy do businesses spend a fortune enticing people to become customers, then shun those same people once they are customers? The causes -- and the cure...
View articleThe worldwide Internet population held stable at 308.7 million users in February 2002, according to comScore, with virtually no significant shifts in ...
View articleA study of customer loyalty among European online retailers by Jupiter MMXI found a correlation between a large reach for a site and high retention ra...
View articleMore European households will be watching digital TV than will be using the Internet by 2006, according to Jupiter MMXI. Read More...
View articleA small portion of your business is generating the bulk of productivity and profitability. That's the Pareto principle. Your job is to identify and le...
View articleGathering your prospects into groups still makes sense, but you may be using the wrong criteria to cluster them. Read More...
View articleA study sponsored by CRM vendor Kana found that, online and offline, consumers find personalized and proactive customer service is critical to a posit...
View articleThe PC market has been in the doldrums, but that didn't stop the worldwide number of PCs in use from surpassing 600 million in 2001. Read More...
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