SMBs can use Twitter's Website Cards to help drive traffic to their site through the platform. Here are tips for how to use the feature effectively. R...
View articleBeyond awareness and acquisition, you can measurably build your business using social media. Read More...
View articleOMD China's "Dive Social" report takes a deeper look at the motivations behind social media usage among users in China. Read More...
View articleStarting next year, marketers who post overtly promotional content will see a significant drop in their organic reach. So how should industry particip...
View articleThe social network also plans to enhance native video sharing and Direct Messages next year. Read More...
View articleEven with all the changes the social media world has seen in the past seven years, there are still several basic pieces of advice that hold true. Read...
View articleInstead of starting with a social media strategy, smart marketers must first think about great content and then think about how to fit it into their v...
View articleIf your target market is Hong Kong and social media figures as a critical part of your marketing plan, here’s an introduction to the social landscape ...
View articleBy adopting Yo into their social strategies, brands can offer content through push notifications delivered directly to users' locked home screens, whi...
View articleAlthough a small percentage of consumers actively share content on the Internet, those sharers are extremely active and could prove to be valuable tar...
View articleThe budding social platform has made it clear that ads aren't welcome, but should brands attempt to create a presence on Ello anyway? Read More...
View articleWhirlpool has extended its "Every Day, Care" campaign to social sharing site Upworthy by creating two new videos meant to encourage viewers to thank t...
View articleTwitter's strategic decision to open an office in Hong Kong will create a stronger digital marketing channel for Chinese brands looking to go global. ...
View articleMarketers will now be able to better target campaigns with the use of customer data on HANA. Read More...
View articleInstagram listened to its users and determined that it was time to evolve its system to meet the needs of consumers. Read More...
View articleThe lingerie brand’s "Perfect Body" campaign prompted an angry reaction on Twitter. What could the company have done to avoid the backlash? Read More...
View articleThe social network offers a simple way to can uninteresting brands, friends, and Pages. Read More...
View articleIt's time for social networks to require users to authenticate their identities, and LinkedIn should take the lead. Read More...
View articleNothing good will come of flooding your followers with unnecessary posts. Focus on quality over quantity to get the most out of your social media effo...
View articleReactvertising is the art of responding as quickly as possible to news and current events in an effort to stay top-of-mind with consumers. Read More...
View articleWhich is the best social platform to reach Millennial (and younger) digital natives on? Is it still Facebook? Read More...
View articleWith brands no longer able to instruct users to like pages as a way to unlock content or enter contests, industry experts say they will have to engage...
View articleOn Sunday, a tweet about Alex, a Target employee, became a hit on social media, making the teenager an instant celebrity and providing Target with the...
View articleMany brands have mastered the art of marketing through Twitter. Check out these 10 examples and see what you can apply to your own social media effort...
View articleActivision and AKQA have manipulated Instagram's photo tags to create an interactive, choose-your-own-adventure-style story for fans of the video game...
View articleUsing a fictional fashion brand's Twitter profile as a case study, Isobar found consumers' perceptions of the brand were altered by number of follower...
View articleInstagram has unveiled its own native video advertising platform, which will introduce auto-playing 15-second sponsored videos to users' feeds. Read M...
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