Clinton Surpasses Obama in Site Traffic Race, Paul Rockets to First
Ad Industry Metrics

Clinton Surpasses Obama in Site Traffic Race, Paul Rockets to First

19y Kate Kaye

Clinton Surpasses Obama in Site Traffic Race, Paul...

Hitwise data show the ebb and flow of traffic to the official sites of the Democratic and Republican presidential primary candidates. Read More...

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Leverage Rich Media for Behavioral Targeting
Data insights

Leverage Rich Media for Behavioral Targeting

19y Robin Neifield

Leverage Rich Media for Behavioral Targeting

Who's capturing rich media data, what are they doing with it, and how does it affect the consumer? Read More...

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Untangling the Gordian Knot of Campaign Tracking, Part 3
Analytics

Untangling the Gordian Knot of Campaign Tracking, Part 3

19y Neil Mason

Untangling the Gordian Knot of Campaign Tracking, ...

Using multiple systems to manage and track your campaigns? Be clear about what's being measured and how it's being measured. Third in a series. Read M...

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Brazil, Russia, India and China to Lead Internet Growth Through 2011
Audience

Brazil, Russia, India and China to Lead Internet Growth Through 2011

19y Fred Aun

Brazil, Russia, India and China to Lead Internet G...

JupiterResearch finds 1.5 billion people will have Internet access four years from now. Read More...

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End Searcher Optimization: The New SEO
Analytics

End Searcher Optimization: The New SEO

19y Bryan Eisenberg

End Searcher Optimization: The New SEO

Just when about everyone in the industry thinks he knows a little something about SEO, it changes. Read More...

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Add User Photographs to Your Site
Actionable Analysis

Add User Photographs to Your Site

19y Heidi Cohen

Add User Photographs to Your Site

Photo-sharing is easier and more cost-effective than you might think - and can help you achieve your business goals. Read More...

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Top 50 Advertisers by Media Value in April, 2007
Ad Industry Metrics

Top 50 Advertisers by Media Value in April, 2007

19y rumo

Top 50 Advertisers by Media Value in April, 2007

Top 50 Advertisers by Media Value in April, 2007 Read More...

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Behavioral Targeting Gets Smart
Data insights

Behavioral Targeting Gets Smart

19y Anna Papadopoulos

Behavioral Targeting Gets Smart

A Reuters/Hyundai campaign takes online behavioral targeting in a new direction. Read More...

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Web Analytics as a Means to an End
Analytics

Web Analytics as a Means to an End

19y Jason Burby

Web Analytics as a Means to an End

Web analytics can lead to better understanding of your business. Just don't get caught up in the excitement du jour. Read More...

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Top 50 Ad Network Rankings, May 2007
Ad Industry Metrics

Top 50 Ad Network Rankings, May 2007

19y Enid Burns

Top 50 Ad Network Rankings, May 2007

The top 50 ad network and online property rankings for May 2007. Read More...

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Beyond Analytics: Session Instant Reply
Analytics

Beyond Analytics: Session Instant Reply

19y Jack Aaronson

Beyond Analytics: Session Instant Reply

Services that track and dissect customer behavior on your Web site can increase sales and head off usability problems. Read More...

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Top 10 Local Markets online, April 2007
Audience

Top 10 Local Markets online, April 2007

19y Enid Burns

Top 10 Local Markets online, April 2007

A look at the top 10 local markets by the number of unique users and time spent online. Read More...

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Advertising Placements by Industry and Top Sponsored Links, May 2007
Ad Industry Metrics

Advertising Placements by Industry and Top Sponsored Links, May 2007

19y rumo

Advertising Placements by Industry and Top Sponsor...

The industry breakdown of ad placements and unit types and top 25 companies placing sponsored links. Read More...

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Are You Chasing the Web 2.0 Trend? Part 2
Actionable Analysis

Are You Chasing the Web 2.0 Trend? Part 2

19y Shane Atchison

Are You Chasing the Web 2.0 Trend? Part 2

Last of a series explores the whys and wherefores of Web 2.0 from a marketing standpoint. Read More...

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Collaborative Approaches to Behavioral Targeting
Data insights

Collaborative Approaches to Behavioral Targeting

19y Robin Neifield

Collaborative Approaches to Behavioral Targeting

Businesses and consumers would benefit if the major ad networks pooled online behavioral targeting data. But this may be an impossible dream. Read Mor...

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Untangling the Gordian Knot of Campaign Tracking, Part 2
Analytics

Untangling the Gordian Knot of Campaign Tracking, Part 2

19y Neil Mason

Untangling the Gordian Knot of Campaign Tracking, ...

Which channel gets credit for conversions is more than an academic question for marketers. Part two of a series. Read More...

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Active Home Internet Users by Country, April 2007
Audience

Active Home Internet Users by Country, April 2007

19y Enid Burns

Active Home Internet Users by Country, April 2007

Active home Internet user population dipped close to a percentage point in April, over the previous month. Read More...

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Candidates Using E-mail for More Than Fundraising in May, June
Ad Industry Metrics

Candidates Using E-mail for More Than Fundraising in May, June

19y Kate Kaye

Candidates Using E-mail for More Than Fundraising ...

Data from Email Data Source finds top presidential candidates sent anywhere from three to 17 e-mail newsletters each in May and early June. Read More...

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Gr8 Web 2.0 Copy
Analytics

Gr8 Web 2.0 Copy

19y Bryan Eisenberg

Gr8 Web 2.0 Copy

Three principles for Web 2.0 copy that sells. Read More

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European Online Activity, April 2007
Audience

European Online Activity, April 2007

19y Enid Burns

European Online Activity, April 2007

Internet users in the U.K. are the most active in the Pan-European space. Read More...

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The Midyear Marketing Checkup
Actionable Analysis

The Midyear Marketing Checkup

19y Heidi Cohen

The Midyear Marketing Checkup

Now's the perfect time to evaluate your online marketing efforts and make any course corrections to meet year-end goals. Here's how. Read More...

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Mobile Impressions and Messaging see Uptake
Data insights

Mobile Impressions and Messaging see Uptake

19y Enid Burns

Mobile Impressions and Messaging see Uptake

Mobile messaging traffic and mobile Web usage surges in Q1. Read More...

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Behavior Under the Planning Microscope, Part 1: Viral
Data insights

Behavior Under the Planning Microscope, Part 1: Viral

19y Andy Chen

Behavior Under the Planning Microscope, Part 1: Vi...

Explorations of key communication trends based on consumer behaviors. First up: a fundamentally different approach to planning a viral idea. Read More...

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Web Analytics: Are People on Your Team Accountable?
Analytics

Web Analytics: Are People on Your Team Accountable?

19y Jason Burby

Web Analytics: Are People on Your Team Accountable...

Where Web metrics meet accountability. Read More...

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Online Retailers Must Adapt to Earn Customer Satisfaction, Survey Finds
Audience

Online Retailers Must Adapt to Earn Customer Satisfaction, Survey Finds

19y Enid Burns

Online Retailers Must Adapt to Earn Customer Satis...

With consumer expectations rising rapidly, online retailers must give visitors more entry points to build loyalty. Read More...

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Decentralized Commerce
Analytics

Decentralized Commerce

19y Jack Aaronson

Decentralized Commerce

A few companies are beginning to use Web 2.0 technologies in ways that may profoundly change the nature of online commerce. Read More...

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Are You Chasing the Web 2.0 Trend? Part 1
Actionable Analysis

Are You Chasing the Web 2.0 Trend? Part 1

19y Shane Atchison

Are You Chasing the Web 2.0 Trend? Part 1

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