Where to Begin With Integrated Marketing for Small Business Owners
Marketing

Where to Begin With Integrated Marketing for Small Business Owners

14y Liana Evans

Where to Begin With Integrated Marketing for Small...

How to begin and implement different online marketing channels in the most time- and resource-efficient ways. Read More...

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Enter the Dragon - the Marketing Exodus of 2012?
Marketing

Enter the Dragon - the Marketing Exodus of 2012?

14y Jake Langwith

Enter the Dragon - the Marketing Exodus of 2012?

Digital marketing talent from the U.K. and United States is jetting off to long-haul destinations. Read More...

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Social Shopping Will Steer Companies to Rethink Digital Footprint [Video]
Asia

Social Shopping Will Steer Companies to Rethink Digital Footprint [Video]

14y Brandon Cheung

Social Shopping Will Steer Companies to Rethink Di...

A key trend for 2012: Social, shopping and a company's digital footprint will integrate into one space. Read More...

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Tablet Visitors Spent 54% More Than Smartphone Visitors in 2011
Audience

Tablet Visitors Spent 54% More Than Smartphone Visitors in 2011

14y Anna Maria Virzi

Tablet Visitors Spent 54% More Than Smartphone Vis...

On e-commerce sites, purchases on a tablet averaged $123, an Adobe study found. Read More...

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Publicis Bolsters Digital in France With Mediagong
Marketing

Publicis Bolsters Digital in France With Mediagong

14y Kate Kaye

Publicis Bolsters Digital in France With Mediagong

Indie acquisition should help Publicis hit its digital revenue target. Read More...

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48 Items That Technology Will Replace This Decade
Marketing

48 Items That Technology Will Replace This Decade

14y Erik Qualman

48 Items That Technology Will Replace This Decade

Predictions: These changes stand to affect the future of media, marketing, and commerce. Read More...

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Facebook Social Commerce Gets Game With Points, Loyalty, and Rewards
Financial Services

Facebook Social Commerce Gets Game With Points, Loyalty, and Rewards

14y Janice Diner

Facebook Social Commerce Gets Game With Points, Lo...

How three companies are integrating social into every aspect of the shopping process through innovative Facebook apps. Read More...

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Wash, Rinse, and Repeat - No Two Media Plans Should Be the Same
Data insights

Wash, Rinse, and Repeat - No Two Media Plans Should Be the Same

14y Amy Manus

Wash, Rinse, and Repeat - No Two Media Plans Shoul...

You must build a foundation of true insights about your consumers to understand what will create a response and what you want that response to be. Rea...

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Translating 'Lorem Ipsum': This Site Is in Trouble
Marketing

Translating 'Lorem Ipsum': This Site Is in Trouble

14y Brian Massey

Translating 'Lorem Ipsum': This Site Is in Trouble

If you want a sign that your conversion rate and budget are in trouble well before your site has launched, keep an eye out for "Loren Ipsum" design. R...

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Google Ad Sales Vet Joins Twitter
Marketing

Google Ad Sales Vet Joins Twitter

14y Kate Kaye

Google Ad Sales Vet Joins Twitter

Rob Goulding becomes Twitter's national inside sales manager. Read More...

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Google Will Use Homepage to Protest SOPA/PIPA Bills
Data insights

Google Will Use Homepage to Protest SOPA/PIPA Bills

14y Zachary Rodgers

Google Will Use Homepage to Protest SOPA/PIPA Bill...

Also on Wednesday, Wikipedia and Redditt will go dark to protest anti-piracy legislation. Read More...

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Ron Paul Super PAC Spent Over $2.5 Million Online
Marketing

Ron Paul Super PAC Spent Over $2.5 Million Online

14y Kate Kaye

Ron Paul Super PAC Spent Over $2.5 Million Online

Endorse Liberty spent 98 percent of its budget online so far. Read More...

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Walmart Taps Neil Ashe to Lead E-Commerce Globally
Ecommerce

Walmart Taps Neil Ashe to Lead E-Commerce Globally

14y ClickZ News Staff

Walmart Taps Neil Ashe to Lead E-Commerce Globally

Former prez of CBS Interactive will help retailer build its online business. Read More...

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Google Gets Social: What It Means for Marketers
Marketing

Google Gets Social: What It Means for Marketers

14y Julie Batten

Google Gets Social: What It Means for Marketers

The more you follow the Google philosophy of customer centricity, the more chance you'll have of succeeding in this new era of personalization and con...

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ICANN Has Problemz?
Marketing

ICANN Has Problemz?

14y Sean Carton

ICANN Has Problemz?

The new gTLDs are a whole new can of worms digital marketers are going to have to deal with. Read More...

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Followers! Likes! Retweets! Value?
Marketing

Followers! Likes! Retweets! Value?

14y Jeff Lerner

Followers! Likes! Retweets! Value?

Many businesses need to better understand why they're investing time and money in social media. Read More...

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Political Data Firms Push Controversial IP Targeting
Marketing

Political Data Firms Push Controversial IP Targeting

14y Kate Kaye

Political Data Firms Push Controversial IP Targeti...

IP-based ad targeting for politics elicits privacy concerns. Read More...

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Think Plural
Marketing

Think Plural

14y Gary Stein

Think Plural

It is time for strategy to move from consumer-centric to consumers-centric. Read More...

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Execs & Accounts: Cheil USA, AKQA, Mediabrands
Marketing

Execs & Accounts: Cheil USA, AKQA, Mediabrands

14y ClickZ News Staff

Execs & Accounts: Cheil USA, AKQA, Mediabrands

Cheil USA makes first hires under Lars Bastholm; AKQA promotes Pierre Lipton to ECD. Read More...

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CES 2012: Connected Consumers, Connected Homes
Marketing

CES 2012: Connected Consumers, Connected Homes

14y Anna Maria Virzi

CES 2012: Connected Consumers, Connected Homes

What the newest products and trends in consumer technology mean for marketers. Read More...

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Mobile Website or Please Read the Fine Print?
Local

Mobile Website or Please Read the Fine Print?

14y Gregg Stewart

Mobile Website or Please Read the Fine Print?

Mobile commerce must be part of your present full funnel marketing plan. Follow these steps to make sure you have a mobile-friendly website. Read More...

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2012: The Year of Content Marketing [Video]
Asia

2012: The Year of Content Marketing [Video]

14y RP Singh

2012: The Year of Content Marketing [Video]

Marketers will need access to good digital media content. Read More...

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Exchange-Based Buying and Data Integration - Trend Drivers for 2012 [Video]
Asia

Exchange-Based Buying and Data Integration - Trend Drivers for 2012 [Video]

14y Arun Kumar

Exchange-Based Buying and Data Integration - Trend...

Recession or no recession, spending on digital advertising will continue to grow this year. Read More...

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Coca-Cola's New Tumblr Shares Happiness
CPG

Coca-Cola's New Tumblr Shares Happiness

14y Lisa Lacy

Coca-Cola's New Tumblr Shares Happiness

"Happiness Is" page is aimed at teen bloggers. Read More...

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TLD Land Grab to Begin on Thursday
Marketing

TLD Land Grab to Begin on Thursday

14y Susan Kuchinskas

TLD Land Grab to Begin on Thursday

What the ANA has dubbed a "reckless plan" is about to begin. Read More...

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2012 Campaign Video: Newt Gingrich
Marketing

2012 Campaign Video: Newt Gingrich

14y Kate Kaye

2012 Campaign Video: Newt Gingrich

Produced videos from the Newt Gingrich 2012 campaign. Read More...

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JWT Poaches CP+B's Jeff Benjamin, Goodby's Mike Geiger
Agency Spotlight

JWT Poaches CP+B's Jeff Benjamin, Goodby's Mike Geiger

14y Zachary Rodgers

JWT Poaches CP+B's Jeff Benjamin, Goodby's Mike Ge...

Both are heavy hitters in digital creative. Read More...

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