Chris writes about his bafflement and cynicism regarding a new catch phrase, "the digital divide." Haven't heard of it? The digital divide refers to t...
View articleSean tells a cautionary tale about what happens when the pace of change overtakes us, flipping what we thought we knew upside down and changing all th...
View articleAmazon.com, the online retailer named for a river that drains an entire continent, drained the wallets of online shoppers everywhere in the fourth qua...
View articleWe all want people to stay on our web site for long periods of time, but people do move on to other sites. So where do they go? What can we learn abou...
View articleSeth Godin's permission marketing has become one of the most powerful ideas to shape the way advertising and promotions are conducted on the web. The ...
View articleNick's made this point before, but he thinks it's worth making again. For online marketers, there's good news and there's bad news. The good news is t...
View articleThere are more than 33 million women online in the US, according to Cyber Dialogue, and their concerns over the security of online transactions have k...
View articleRemember when Mike gave you his "Seven Best Reasons to Stay Offline"? Well, plenty of you sent him your own stinklists, and the stinks they list run t...
View articleIn the beginning, there was one affiliate model. It all started back in July 1996 at a cocktail party. Jeff Bezos, CEO and founder of Amazon.com, chat...
View articleIn order to track the evolution of streaming media technology and applications, Nielsen//NetRatings set out to discover the Web's most popular media p...
View articleJust when most people would have sworn that offline toys were dead, Pokemon appeared on the toy scene with paper-based toy cards - and, within a few w...
View articleWhen someone says to you, "You have a really happy customer," you probably immediately think about your customer support staff and how they work to so...
View articleHappy New Year! If you're reading this, it means that your computers haven't gone kablooey from the no-show Y2K bug, and that's a good thing. Were any...
View articleNow that the shopping has been done, the real fun starts. Returns, exchanges, gifts that didn't make it home for the holidays... It's time for e-taile...
View articleThe idea of personalizing web and email content is becoming well accepted because most of us already personalize the person-to-person communications t...
View articleTotal online retail sales during 1999 are expected to reach $66 billion, according to ActivMedia Research, and the buying of consumable products will ...
View articleThe Web hosting market in the US is a microcosm of the US economy as whole, according to IDC, and that's good news if you're in the Web hosting busine...
View articleGathering data is a crucial part of any successful web business. Data about visitor and customer behavior forms the rudimentary foundation of understa...
View articleImagine it's your job to develop relationships with your web site's customers and prospects online. Prevailing wisdom would have you developing an ext...
View articleThe rate of growth of online spending per person is declining even though total online retail spending is increasing, according to a study by The Whar...
View articleShould auld acquaintance be forgot and never brought to mind? Should auld acquaintance be forgot and days of auld lang syne? No way! In the coming yea...
View articleAt the precipice of Y2K disaster - and the end of civilization as we know it - Greg and Emily are honored to write one of the last articles ever to be...
View articleSo you've got an internet site. It's been up and running a few months now, and you've made your share ofmistakes and had more than your share of brill...
View articleThe saga of Babs and Denise as they work to maximize their agency's strengths. They know that the "salad days" of theInternet are behind us, when plan...
View articleWhat if we all woke up one morning and, no matter which web site we visited, the "search box" was always in the upper left-hand corner of the homepage...
View articleThis Christmas season it's finally happened: The first real test for e-tailing. This has been the first Christmas in which e-commerce has offered bric...
View articleVery few - if any - of us foresaw how extensively the Net would impact our lives. If there's one thing that's become a fact of life in the Internet ag...
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