The second-screen market represents the best opportunity for content producers to both extend their content's reach as well as diversify its revenue s...
View articleThe IAB released its Quality Assurance Guidelines 2.0, a compliance program that provides assurances to advertisers that their ads won't appear alongs...
View articleThe cat food brand has launched a Pinterest promotion to push an extended line of cat food with cheddar. Read More...
View articleThe site, EnvironmentallySexy.com, is supposed to educate consumers about electric car ownership in a fun way. Read More...
View articleMany direct response marketers remain reluctant to embrace modern display advertising because they don't know what performance display looks like; it'...
View articleThe campaign, which celebrates the return of the brand's snack cakes on July 15, includes a Vine/Instagram video initiative, as well as an interactive...
View articleThe brand, which says it manufactures the most popular sausage in the U.S., has created a music video and karaoke contest to appeal to grilling enthus...
View articleThe 20th anniversary promotion includes 20 puzzles over 20 days, along with video clues from the brand's famous friends. Read More...
View articleRBC Bank cast one of its own executives in a YouTube series designed to show harried college students that the bank feels their pain. Read More...
View articleIt's important to get the foundational elements in place that will help you rank better locally, and be ready to embrace some of the more challenging ...
View articleYour company needs to provide products that deliver on their promise, not flashy prices that offer short-term contentment. Read More...
View articleModern marketers who are able to determine the key elements of data that make a difference in response, ROI, and business performance are the ones who...
View articleMore than six million campaigns have been upgraded to AdWords Enhanced Campaigns so far and Google expects to have the remainder of its advertising pa...
View articleThe live Twitter event on Monday netted nearly 7,000 mentions and 36 Vine videos. Read More...
View articleThe White House has gathered voluntary support and commitment from several major tech companies, publishers, and ad networks to combat online piracy a...
View articleMarketers should apply the following key criteria to determine whether specific generics represent valuable Internet real estate investments that are ...
View articleWhether a startup or established company, if you cannot fall back on the process, repeat it over and over, and deliver that consistency at scale, then...
View articleAdbrain is building a platform it says will enable customers to track users across devices and deliver more targeted messages. Advertising channel, Ta...
View articleMTV says this makes the VMAs the first award show to utilize Instagram and Vine videos in this capacity. Read More...
View articleThe brand, which has long provided trivia under its caps, is breathing new life by repurposing said facts into digital content. Read More...
View articleA link to the 15-second trailer was posted on the film's Facebook and Twitter pages on July 12. Read More...
View articleHelp your boss better understand intangible assets, to the benefit of both your marketing team and the company at large, with these three key argument...
View articleWe have to approach digital advertising in a new way. Consider this. Read More...
View articleThe publisher's partnership with Tapjoy will enable fans to earn credits to access digital comics. Read More...
View articleIf you're a B2B customer interviewing providers for your business, remember to listen and clarify and speak the same language. Read More...
View articleThe brand's Wienermobile Run campaign capitalizes on the natural curiosity tied to its Wienermobiles and strives for renewed cultural relevancy. Read ...
View articleIn a newly published interview with Eric Enge, Google's Matt Cutts chats about several aspects of marketing, and link building was front and center. H...
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