Think about your business and customers, ask how they're impacted by tax refunds, and then determine where tax season fits into promotional calendars....
View articleIn the keynote address at the Adobe Digital Marketing Summit, CEO Shantanu Narayen emphasized the importance that digital plays in today's world. Read...
View articleAdobe aims to consumerize the geeky world of digital marketing software by painting its revamped suite of offerings with a highly visual interface tha...
View articleThe campaign includes a microsite and credit report promo. Read More...
View articleWe have to accept two types of programmatic premium right now: buying premium inventory inside of today's RTB systems through private exchanges; and b...
View articleShould brands that aren't part of a given TV broadcast get involved in its backchannel? Read More...
View articleTraackr launched a revamped version of its platform, a move to make its tools more user-friendly in the increasingly competitive market for helping br...
View articleThe promotion, A Brother in Your Corner, asks participants to submit stories on Facebook. Read More...
View articleCross-channel tracking has become somewhat of a mantra, not only among marketers but also investors who see potential gold in the promise of simplifyi...
View articleWhat happens when there's no longer a mainstream? A few words of advice to all marketers, regardless of their stripes. Read More...
View articleBranded content on Pandora includes comedy show footage and a so-called mixtape. Read More...
View articleMarketing has always been the advocate of the consumer; now, we are much more responsible for the entire customer experience. Read More...
View articleAlibaba quietly unveiled Aliyun Search, a product developed by the Chinese e-commerce giant's cloud unit recently, a move that could have huge implica...
View articleSitecore has announced that Procter & Gamble will begin using its Customer Engagement Platform (CEP) to help manage interactions with customers. Read ...
View articleThe site, Made Co., encourages kids to use their imaginations while also promoting a new product and tapping into what the brand says is its roots as ...
View articleCombine one gTLD with the ability to offer movies, sports, on-demand television programs, and games, and you have a valuable digital asset - particula...
View articleFacebook announced today that it has agreed to acquire Seattle-based Atlas Advertising from Microsoft for an undisclosed amount, in a move that demons...
View articleGoogle this week announced the ability for companies to offer their users a single point of access to their application, much like Facebook's Connect ...
View articleFive red flags to watch out for to tell if your agency sucks at digital. Part one in a two-part series. Read More...
View articleIf you want attention, make some news. Chase Platinum Business and Virgin Mobile USA are two of the many brands eschewing the press release and the 30...
View articleThe campaign seeks to encourage consumers to sample non-pizza menu items. Read More...
View articleA look at the four key benefits of a closed-loop attribution system. Read More...
View articleOur job is no longer about getting consumers to see more ads so that we can sell more stuff. Read More...
View articleGeneral Motors (GM) has appointed Tim Mahoney as Chevrolet's new chief marketing officer and global marketing operations leader, effective April 1. Ma...
View articlePeople don't engage with brands, people engage with a purpose. And the most successful case studies are precisely those that embrace this approach. Re...
View articleWe can't grow as marketers and improve our results without questioning the status quo and challenging ourselves in new ways. Read More...
View articleIn a new commercial spot for Adidas, Robert Griffin III (RG3) looks up at the camera from a squatting position and his voice begins to narrate. "Blow ...
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