AimClear CEO Marty Weintraub shares methods to expand your social media strategy while focusing on immediately actionable paid and organic social tact...
View articleIt's time to consider different types of influencers differently and address them uniquely. Here are the three primary types of influencers and how yo...
View articleAs Google rolls out Enhanced Campaigns, many advertisers are petrified that prices will rise. Read More...
View articleChairman and chief executive of 24/7 Media David Moore, senior vice president of business development at About, Inc. Marc Goldberg, and senior vice pr...
View articleMicrosoft has unveiled the first collaborative branded campaigns for Windows 8 Ads in Apps. Read More...
View articleSeven pointers for making the best of your video interview. Read More...
View articleThe combined company creates one of the largest providers of link-building services in the U.K. Read More...
View articleWith one billion impressions served, Facebook Exchange is performing well for advertisers, according to Adobe. Read More...
View articleVenture capitalists love the ad-tech sector, but Marin Software is one of the first filing for initial public offering. Read More...
View articleOrganizations need to ensure they are fully optimizing their current efforts and have a realistic roadmap for how and why a big data solution will hel...
View articleTampa- based BlueGlass has strengthened its European presence with the acquisition of Swiss digital marketing agency Idealizer. The move comes as the ...
View articleDave Coplin, chief envisioning officer of advertising and online at Microsoft U.K., says the changing web now revolves around the context of the user,...
View articleTarget and Mindless Behavior are asking teens to rewrite lyrics to a song that will be available exclusively through Target. Read More...
View articleThere are hundreds of reasons why you might want to focus your social marketing efforts in particular locales, and the major social channels offer too...
View articleConsumer ratings and reviews are essential to both multinational brands and local storefronts, differentiating companies from their competition and im...
View articleWhat is the question you ask yourself each day, and is it the right question? Read More...
View articleIn the second phase of its Do Us A Flavor campaign, Lay's is asking for fan votes to save a favorite consumer-submitted chip flavor. Read More...
View articleAs people move around more and countries become more diverse, offering regional targeted content in multiple languages will become increasingly valuab...
View articleTargeting your audience, optimizing your videos, promotion, and measuring your campaign's effectiveness all are critical pieces when marketing on YouT...
View articleHonda is supplementing a TV spot for its 2013 Civic with a social program focused on innovation. Read More...
View articleWhat impulse makes marketers think that somehow our brands can become our consumers' whole world? Read More...
View articleThis year, two brands - Puffs Facial Tissues and Macy's - are pushing social Valentine's Day promotions with charitable angles. Read More...
View articleSports fans are all too familiar with clutch moments or plays. Season in and season out, their collective joy or despair hangs in the balance as each ...
View articleAll business today is data-driven and the most progressive and advanced marketers are using automation to reach new levels of customer connectedness. ...
View articleAbout 71 percent of marketing firms have reported that they plan to increase their digital marketing budgets this year, according to a new report by E...
View articleClearly Twitter gets it: TV is here to stay. Part two in a two-part series. Read More...
View articleConsider these five suggestions to manage this paradigm shift within the agency. Read More...
View article