Study aims to prove a 2010 congressional campaign's Web ads helped sway voters away from the opponent. Read More...
View articlePew finds higher percentage of GOP voters are "online political users." Read More...
View articleEven as news coverage wanes, political groups target ads to build their supporter databases. Read More...
View articleCritics say search engine's fundraiser crossed line. Read More...
View articleUPDATE: Twitter's confusing approach to awarding verification may just be a matter of smart marketing. Read More...
View articleWhy Chicago Mayor-Elect Rahm Emanuel needs a new official Twitter account, and other tips for office holders and staff. Read More...
View articleLikely GOP presidential candidates including Tim Pawlenty and Jim DeMint are latching on to anti-union sentiment. Read More...
View articleOn election day in Chicago, agency led by Obama '08 digital ad staff is behind get-out-the-vote web ads for Rahm Emanuel. Read More...
View articleAlex Skatell hails from the Republican Governors Association. He replaces an exec who just moved to Facebook. Read More...
View articleKatie Harbath has been hired to beef up Facebook's Washington, D.C.-based political outreach team. Read More...
View articleAn account poking fun at the Chicago Mayoral hopeful raises questions about the impact of fake accounts on political candidates. Read More...
View articleRadio talk show legend obtains a verified Twitter account right away, while powerful people like Virginia Governor Bob McDonnell still don't have one....
View articleYouTube used a State of the Union-related Obama interview to enhance its brand and build awareness of its news content efforts. Read More...
View articleChannels like Facebook, Twitter, and YouTube are important, but study shows traditional channels still hold more weight. Read More...
View articleTim Pawlenty is a likely 2012 GOP presidential candidate. Last year his PAC spent over $100,000 with firms like Facebook, Google, and Mixpo. Read More...
View articlePew Research Center measured political use of Twitter, Facebook before the 2010 elections. Read More...
View articleSocial media entrepreneur is charged with helping NYC strengthen digital media presence and streamline internal digital communications. Read More...
View articleCreative digital media firm Strategic Productions is partnering with newly-launched McKenna Pihlaja, a firm focused on strategic media consulting. Rea...
View articleFacebook now uses results of ad removals to inform ad serving; political advertisers say their ads should not be subject to the change. Read More...
View articleThe firm that made its name through its work with the Obama campaign comes into the WPP fold without key Obama team online ad staff. Read More...
View articleOld school charity organization takes cue from an off-color website meme. Read More...
View articleEffort will turn display ad units on Twitter apps into charitable calls to action. Read More...
View articleA roundup of key factors that drove online advertising in 2010. Read More...
View articleNBC Universal-owned USA Network has added a new social layer to its ongoing Character Project initiative. Read More...
View articleAs in Florida and Maryland, Google text units and Facebook display ads won't require disclaimers in the ads. Read More...
View articleDespite digital integration and innovation, Meg Whitman's failed CA governor campaign spent just 3 percent of its overall ad budget on Web ads. Read M...
View articleThe Citizens United case easing rules on political fundraising and spending drove new sources of ad dollars to the web in 2010. Read More...
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