China's E-Commerce Giant Sets Eyes on U.S.
Marketing

China's E-Commerce Giant Sets Eyes on U.S.

16y Adaline Lau

China's E-Commerce Giant Sets Eyes on U.S.

Alibaba.com, a global leader for small businesses, just acquired its first American company. Read More...

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CP+B Icon Bogusky Quits MDC Partners
Marketing

CP+B Icon Bogusky Quits MDC Partners

16y Zachary Rodgers

CP+B Icon Bogusky Quits MDC Partners

Creative whiz kid will focus on projects outside the marketing world. Read More...

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Phorm Shifts Focus to Brazil, Posts First Revenues
Marketing

Phorm Shifts Focus to Brazil, Posts First Revenues

16y Jack Marshall

Phorm Shifts Focus to Brazil, Posts First Revenues

Chasing revenues, and escaping regulatory headaches, the company will move operations to Brazil. Read More...

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French Regulators: Google Abused Dominant Position in Online Ads
Marketing

French Regulators: Google Abused Dominant Position in Online Ads

16y Jack Marshall

French Regulators: Google Abused Dominant Position...

Suspension of an AdWords account is deemed unlawful. Read More...

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10 Tips for Creating a Winning Mobile Strategy
Marketing

10 Tips for Creating a Winning Mobile Strategy

16y Adam Cahill

10 Tips for Creating a Winning Mobile Strategy

Connectivity, valuable apps, and the "anywhere brand" are some of the essentials you should be focusing on in your mobile strategy. Read More...

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IAB Europe Blasts Greek Online Ad Tax Proposal
Marketing

IAB Europe Blasts Greek Online Ad Tax Proposal

16y Kate Kaye

IAB Europe Blasts Greek Online Ad Tax Proposal

Despite the growth of online ads in Greece amid an otherwise decimated economy, the government has proposed a large tax on ads sold by news sites. Rea...

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Wait...Why Do We Still Have Jobs?
Marketing

Wait...Why Do We Still Have Jobs?

16y Gary Stein

Wait...Why Do We Still Have Jobs?

We thought by 2010 advertising would be contracting. Instead, it's become bigger than ever. Why? And how can we expand along with it? Read More...

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Digital Best Practices That All Marketers Can Learn From
Marketing

Digital Best Practices That All Marketers Can Learn From

16y Augustine Fou

Digital Best Practices That All Marketers Can Lear...

Four ways that businesses can benefit from advances in the digital landscape. Read More...

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EU to Update Data Privacy and Protection Rules
Marketing

EU to Update Data Privacy and Protection Rules

16y Kate Kaye

EU to Update Data Privacy and Protection Rules

Specifically mentioning consumer data usage for behavioral advertising, a European Commission official told a U.S. business audience that rules govern...

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Shifting Back Towards the Old World
Marketing

Shifting Back Towards the Old World

16y Sean Carton

Shifting Back Towards the Old World

New feudal lords are emerging in digital publishing and advertising. Will anyone overthrow them? Read More...

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Advertising Tech Vendor Rivalries Intensify
Marketing

Advertising Tech Vendor Rivalries Intensify

16y Anna Maria Virzi

Advertising Tech Vendor Rivalries Intensify

A financial services firm's conference for private and public equity investors offers insights on 2010's key technology and business hurdles. Read Mor...

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A Dozen Things to Think About When Launching an Online Business
Marketing

A Dozen Things to Think About When Launching an Online Business

16y Robin Neifield

A Dozen Things to Think About When Launching an On...

Starting an online business is not an easy process. Remember these 12 tips when considering starting your own startup. Read More...

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Google's U.K. Chief Says Mobile Comes First
Marketing

Google's U.K. Chief Says Mobile Comes First

16y Jack Marshall

Google's U.K. Chief Says Mobile Comes First

Engineers are told to consider mobile first, as search giant expects three years of rapid growth in mobile ecosystem. Read More...

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Tips on How to Get Top iPhone Apps
Marketing

Tips on How to Get Top iPhone Apps

16y Rob Weber

Tips on How to Get Top iPhone Apps

A survey of B2B mobile app developers provides insights into why some applications rise to the top spot in app stores. Read More...

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Caffeine: How Google's New Approach to Indexing the Web Changes Everything
Marketing

Caffeine: How Google's New Approach to Indexing the Web Changes Everything

16y Gary Stein

Caffeine: How Google's New Approach to Indexing th...

Google has overhauled the way it captures content on the Web. What does it mean for your business? Read More...

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Budweiser's Global World Cup Campaign Rooted in Social Media
Marketing

Budweiser's Global World Cup Campaign Rooted in Social Media

16y Jack Marshall

Budweiser's Global World Cup Campaign Rooted in So...

A World Cup inspired online reality show will be supported by one of the brands "most comprehensive" global ad buys including a takeover of the ESPN h...

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(Post) Modern Marketing Myths: Busted
Marketing

(Post) Modern Marketing Myths: Busted

16y Sean Carton

(Post) Modern Marketing Myths: Busted

The top 10 digital marketing myths that are holding you back and how to move on from them. Read More...

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Social Media Case Study: Houlihan's Restaurants
Marketing

Social Media Case Study: Houlihan's Restaurants

16y Anna Maria Virzi

Social Media Case Study: Houlihan's Restaurants

How a casual dining chain feeds a hearty appetite for social media on a lean budget. Read More...

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Social Media Clutter: Will Consumers Tune Out?
Marketing

Social Media Clutter: Will Consumers Tune Out?

16y Robin Neifield

Social Media Clutter: Will Consumers Tune Out?

There are limits to a consumer’s ability to sustain meaningful participation in social media across brands and communities. Read More...

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Sit Back and Relax
Marketing

Sit Back and Relax

16y Adam Cahill

Sit Back and Relax

YouTube’s launch of Leanback underscores why online engagement is a double-edged sword. Read More...

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Digitalization of Grocery Shopping
Marketing

Digitalization of Grocery Shopping

16y Jeremy Lockhorn

Digitalization of Grocery Shopping

Four examples of how mobile apps and devices are changing the way we shop. Read More...

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What Is Real-Time Advertising?
Marketing

What Is Real-Time Advertising?

16y Gary Stein

What Is Real-Time Advertising?

Four ways that advertisers, publishers, and technology providers are pushing forward with innovations in advertising. Read More...

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How to Use Search to Calculate the ROI of Awareness Advertising
Marketing

How to Use Search to Calculate the ROI of Awareness Advertising

16y Augustine Fou

How to Use Search to Calculate the ROI of Awarenes...

Planning an awareness campaign in TV or other media? Advertisers can now correlate money spent on that campaign to a lift in search - and estimate the...

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Private Social Network: An Oxymoron?
Marketing

Private Social Network: An Oxymoron?

16y Sean Carton

Private Social Network: An Oxymoron?

As advertisers desire more access to personal data, more personal data inevitably becomes "public" by default. How can we maintain that delicate balan...

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BP Oil Spill Fuels Legal Marketing Machines
Marketing

BP Oil Spill Fuels Legal Marketing Machines

16y Anna Maria Virzi

BP Oil Spill Fuels Legal Marketing Machines

Law firms fine-tune their marketing efforts to reach out to people and businesses harmed by the Gulf of Mexico oil spill. Read More...

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A Word About Content
Marketing

A Word About Content

16y Robin Neifield

A Word About Content

Four major mistakes of overlooking or undervaluing content in your Web development or design project. Read More...

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Quantcast Launches U.K. Operation
Marketing

Quantcast Launches U.K. Operation

16y Jack Marshall

Quantcast Launches U.K. Operation

Former Yahoo exec Philip Macauley will lead the expansion. Read More...

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