Forget Predictions; Get Actionable Tactics
Marketing

Forget Predictions; Get Actionable Tactics

17y Aaron Kahlow

Forget Predictions; Get Actionable Tactics

Five ways to get back to what works, do what's real, and get the education to be a successful in online marketing for the next 10 years, not just in 2...

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Low Investment Interactions: The Next Tiny Huge Thing
Marketing

Low Investment Interactions: The Next Tiny Huge Thing

17y Gary Stein

Low Investment Interactions: The Next Tiny Huge Th...

How a small interaction can promise a big result to an entire community. Read More...

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Why the Web Is Better Suited for News
Marketing

Why the Web Is Better Suited for News

17y Sean Carton

Why the Web Is Better Suited for News

The sound of print's death rattle become louder and clearer. Read More...

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Marketers as Publishers
Marketing

Marketers as Publishers

17y Rebecca Lieb

Marketers as Publishers

If you're a marketer, you're also a publisher. It's high time you leverage the myriad of digital content opportunities. Read More...

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Five Items for Your New Year's To-Do List
Marketing

Five Items for Your New Year's To-Do List

17y Dave Evans

Five Items for Your New Year's To-Do List

Consider taking these steps to make your online marketing initiatives shine in 2009. Read More...

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Just a Wii Bit More Time
Marketing

Just a Wii Bit More Time

17y Matt Story

Just a Wii Bit More Time

Why marketers should keep tabs on the video game industry's hardware and software sales. Read More...

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New Model in Online Video Advertising Holds Promise
Marketing

New Model in Online Video Advertising Holds Promise

17y Jeremy Lockhorn

New Model in Online Video Advertising Holds Promis...

Prosumer-generated advertising stands to challenge ad agency business models. Read More...

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Twitter Monetization Is Totally Irrelevant
Marketing

Twitter Monetization Is Totally Irrelevant

17y Gary Stein

Twitter Monetization Is Totally Irrelevant

What happens when projects are fueled by innovation and supported by infrastructure. Read More...

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Execs & Accounts UK & EU: Steak, Jellyfish, Bigmouthmedia
Marketing

Execs & Accounts UK & EU: Steak, Jellyfish, Bigmouthmedia

17y Jack Marshall

Execs & Accounts UK & EU: Steak, Jellyfish, Bigmou...

Steak to feed London tourism SEO; Jellyfish looks on Brightside; France's Cdiscount goes for U.K. online market share. Read More...

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Is Twitter the Next Second Life?
Marketing

Is Twitter the Next Second Life?

17y Sean Carton

Is Twitter the Next Second Life?

A cold, hard look at the numbers behind Twitter. Read More

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Digital Marketing Opportunities in 2009
Marketing

Digital Marketing Opportunities in 2009

17y Rebecca Lieb

Digital Marketing Opportunities in 2009

Next year isn't going to be easy, but there are areas of digital marketing that offer great promise in the New Year. Read More...

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Another Executive Shakeup at Phorm
Marketing

Another Executive Shakeup at Phorm

17y Jack Marshall

Another Executive Shakeup at Phorm

CEO will leave ISP behavioral ad company "by mutual agreement." Read More...

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Social Conversions: Taking Step Two
Marketing

Social Conversions: Taking Step Two

17y Dave Evans

Social Conversions: Taking Step Two

When your customer participates in a conversation following a purchase, a new lever has been pulled -- and that can make a big difference to your bott...

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Holiday Game Guide for Marketers
Marketing

Holiday Game Guide for Marketers

17y Matt Story

Holiday Game Guide for Marketers

Four games with potential industry opportunities for marketers. Read More...

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Execs & Accounts UK & EU: Bigmouthmedia, AOL Platform-A, Orange
Marketing

Execs & Accounts UK & EU: Bigmouthmedia, AOL Platform-A, Orange

17y Jack Marshall

Execs & Accounts UK & EU: Bigmouthmedia, AOL Platf...

Stelter gets new role at Bigmouth; HMV launches on Platform-A; Orange partners with Ad Infuse Read More...

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How Agile Marketing Pays Off
Marketing

How Agile Marketing Pays Off

17y Anna Maria Virzi

How Agile Marketing Pays Off

A greeting card company and a consumer foods producer inspired by current events help shape online marketing programs. Read More...

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Turbo-Charged Social Networks: Lessons From Bundlers
Marketing

Turbo-Charged Social Networks: Lessons From Bundlers

17y Dan Solomon

Turbo-Charged Social Networks: Lessons From Bundle...

The techniques of cultivating and motivating people who bundle campaign contributions provide some important insights into marketing through social ne...

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TV Is Dead...Not!
Marketing

TV Is Dead...Not!

17y Gary Stein

TV Is Dead...Not!

Advertisers must keep a cool head with technology and its constant march of improvements. Read More...

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Integrated Marketing Plans Fall Short
Marketing

Integrated Marketing Plans Fall Short

17y Sean Carton

Integrated Marketing Plans Fall Short

Studies provide evidence that media work synergistically to boost the effectiveness of each other. Read More...

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U.K. Digital Ad Growth to Go from Double to Single Digits
Marketing

U.K. Digital Ad Growth to Go from Double to Single Digits

17y Jack Marshall

U.K. Digital Ad Growth to Go from Double to Single...

Search ad revenues will continue to edge up, but display and classified ads are in for a tough year. Read More...

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TV Tunes In to Interactive
Marketing

TV Tunes In to Interactive

17y Rebecca Lieb

TV Tunes In to Interactive

A look at cross-media behavior, the elusive hunt for metrics, and Web/TV convergence. Read More...

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The Silver(ish) Lining to Smaller Budgets
Marketing

The Silver(ish) Lining to Smaller Budgets

17y Adam Cahill

The Silver(ish) Lining to Smaller Budgets

A simple, three-step approach to aligning what you say and what you do -- without a dime of paid media. Read More...

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iCrossing Looks East to China and Russia
Marketing

iCrossing Looks East to China and Russia

17y Jack Marshall

iCrossing Looks East to China and Russia

Digital marketing firm iCrossing has partnered with Chinese SEM agency Beijing Gridsum Technology Co, and plans to open its own Asian office by 2010. ...

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Into the Pits: Time for an E-Marketing Tune-Up
Marketing

Into the Pits: Time for an E-Marketing Tune-Up

17y Dave Evans

Into the Pits: Time for an E-Marketing Tune-Up

Time: Consider these approaches to measure, evaluate, and tune your Web site. Read More...

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How Marketers Miss the Mark With Gamers
Marketing

How Marketers Miss the Mark With Gamers

17y Matt Story

How Marketers Miss the Mark With Gamers

Four points that brands should consider before starting a conversation with gamers. Read More...

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Phorm Board Members Quit over Differences with CEO
Marketing

Phorm Board Members Quit over Differences with CEO

17y Jack Marshall

Phorm Board Members Quit over Differences with CEO

The behavioral targeting firm has replaced four of its board members who have stepped down as a result of differences with the CEO. Read More...

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Behavioral Targeting Has Execs, MPs, Debating in London
Marketing

Behavioral Targeting Has Execs, MPs, Debating in London

17y Jack Marshall

Behavioral Targeting Has Execs, MPs, Debating in L...

Largely as a result of media furor surrounding firms like Phorm and NebuAd, events -- including a mock parliamentary debate -- have focused on behavio...

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