Sequencing your digital marketing content allows you to lead the consumer through a highly engaged experience with progressively branded messaging, ul...
View articleLearn from brands that have mastered the art of holiday marketing, including OfficeMax with its Elf Yourself campaign, Macy's and its easy-to-use app,...
View articleMost businesses must adapt and change in order to succeed, but only the ones that realize that big changes might be necessary will truly be successful...
View articleA "Yearbook Approach" piece of content marketing elevates the status of the subject, therefore giving it a high likelihood of being shared among their...
View articleEven though you may feel the need to be constantly connected, replying to emails early in the morning or late at night could lead to costly career mis...
View articleIn today's "sharing economy," understanding the importance of an application programming interface (API) for your business is essential. Read More...
View articleBrands that are able to find a niche market and create a compelling brand magazine filled with engaging content can see huge boosts in their marketing...
View articleIf you focus on these seven planning ideas, you will be on your way to ensuring successful digital campaigns. Read More...
View articleThe chief financial officer (CFO) can now be an important champion for efforts to meet the demanding expectations of connected, involved consumers. Re...
View articleWith the increasing focus on visual appeal in the technology sector, how can enterprise software marketers showcase their products in an intriguing wa...
View articleSuccessful businesses not only tell a good story, they also 'do' a good story. Here are some examples of 'storydoers' and how you can spot them. Read ...
View articleWhile customers may buy your product, fans think of themselves as extensions of your business. Does your marketing focus on attracting customers or fa...
View articleEvent marketing can provide content generation and engagement outside of the event itself. Here are some of the best tactics to make sure your event s...
View articleThinking broadly about sourcing your content, as well as taking a customer-focused approach, can drive performance. Read More...
View articleMcDonald's was once a staple for for 18-33 year olds, but lately the company has seen sales slip. What can marketers learn from McDonald's miscommunic...
View articleWriting an effective and informative article about analytics can be tricky. Here are two things to keep in mind when crafting your next piece. Read Mo...
View articleThe introduction of the Apple Watch means marketers are going to have to start thinking small again. The size limitation of the watch means we must be...
View articleEven the best writers battle writer's block from time to time, and when you're writing about a niche subject, coming up with new ideas can be hard. He...
View articleLow conversion rates are generally expected in online marketing campaigns these days. But the rise of wearables may change that - do you have a wearab...
View articleMarketers constantly have to re-evaluate and improve their marketing strategies in today's fast-moving world. Here are some tips for assessing your ow...
View articlePaul Hoskins, executive chairman and founder of Precedent, explains why organizations need to look to the power of "digital transformation" in order t...
View articleA study shows that marketing departments have lots of room to improve when it comes to employee engagement. Technology, and specifically marketing aut...
View articleThe newly redesigned MSN provides marketers with an opportunity to work across a unified cross-platform Microsoft presence. How will you take advantag...
View articleAgencies are always promising their clients innovation - but what does that really mean? And how can they truly achieve innovative results? Read More...
View articleWhen planning a marketing event, it's important to clearly define its purpose and calculate the return on investment before you get started. Doing so ...
View articleRecent partnerships between unlikely brands are an indication that the prediction that consumers will shape how businesses are run has come to fruitio...
View articleEven in our hyper-connected world, positioning your start-up in one of the world's entrepreneurial clusters could help you set yourself up for greater...
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