The Facebook "Like" may no longer guarantee reach, but two search experts at ClickZ Live New York say that the platform still provides the best bang f...
View articleShares of Rubicon Project, Inc. (NYSE:RUBI) reached $18.30 this morning, $3.30 more per share than its IPO price. Read More...
View articleThe film studio worked with the travel site’s advertising arm to drive ticket sales for "Mr. Peabody & Sherman" through a number of digital initia...
View articleGuest blogging is not dead. Although it may have lost footing as an SEO tactic, as a means for increasing awareness and building thought leadership, i...
View articleThe quick-service brands want young, hungry guys and sci-fi fans to submit Instagram photos with menu items for the chance to receive one of several h...
View articleThis is a roundup of new hires and promotions in the digital marketing industry during March. Read More...
View articleThe ad:tech San Francisco conference showcased everything from wearables to start-ups and featured presentations on themes including the state of the ...
View articleWhat happens in a world where we no longer need to physically interact with our technology? What happens in a world where a mere statement is enough? ...
View articleIBM will spend $100 million to expand its data-driven capabilities and consulting strategy. This global effort will include 10 new labs and 1,000 new ...
View articleFormer NBA Player Jamal Mashburn is teaming up with advertising veteran Jonathan Sackett to open an ad agency, with offices in Chicago and Miami. Read...
View articleThismoment's new Content Cloud offering lets marketers mix owned, earned, and user-generated content into scrollable card decks, or playlists, as the ...
View articleIn a deal worth $200 million according to some reports, Klout will join Lithium to become "one of the biggest data footprints of consumer attitudes, p...
View articleFoursquare announced today that Internet Media Services (IMS) will act as the company's exclusive ad sales partner in Latin America. Read More...
View articleThe online shoe purveyor says it sees better e-commerce results from the fashion discovery site than from bigger social media competitors. Read More...
View articleAugmented reality is finding its way into more and more companies' ads, and it's equipped to deliver tangible value for marketers. Read More...
View articlePandora has partnered with Peet's Coffee & Tea. The music-streaming service will showcase branded content stations in a brick-and-mortar business ...
View articleWhile 40 percent of marketers want to reinvent themselves, only 14 percent actually know how, according to Adobe. If you're considering "reinvention,"...
View articleAhead of ClickZ Live New York, a video interview with Google digital marketing evangelist Avinash Kaushik, in which he discusses a new framework for d...
View articleFacebook is purchasing virtual reality technology start-up Oculus VR for $2 billion. Read More...
View articleThe newly launched C21 Social Xchange is a social media marketing, communications, and advertising tool suite for Century 21 agents and brokers. Read ...
View articleA collection of six stories from the early years of digital advertising, from the first mobile ad to Java's origins to the availability of wireless In...
View articleThe major upgrades to Adobe Marketing Cloud span all six of its products. A central theme is unifying not only customer data but also creative assets,...
View articleStoryscaping is a new-age approach to digital marketing, according to SapientNitro’s Gaston Legorburu and Darren McColl. Watch video to understand wha...
View articleA look at the future of wearable devices, with a focus on what was showcased at this year's South By Southwest Interactive festival and what these new...
View articleCollaboration plays a critical role for digital marketing success, so it's important to know how to create a collaborative environment in your busines...
View articleOmnicom Digital's chief executive Jonathan Nelson discusses the recent deal with Instagram. He reveals why the partnership has happened, as well as ho...
View articleWhen deciding on a strategy for social, brands much ask themselves if a particular social network allows the brand to represent itself in a way that's...
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