In honor of Apple's arrival on the social site Tumblr, let's take a look at what makes Tumblr worth buying into, and what awaits future advertising br...
View articleAren't we all more likely to perform better when we're in an empowered environment, working with colleagues and supervisors we like and respect? Peopl...
View articleClients who get the best out of their agencies in most part demonstrate the positive approaches outlined in this column. Read More...
View articleIt is more important than ever to align your digital strategy with those age-old, simple questions - the five Ws with the one H. They will increase yo...
View articleAfter running its first sponsored post four months ago, Facebook-owned Instagram inks its first big ad deal with Omnicom Group. Read More...
View articleA sharp and discreet man, powered by a hugely curious and focused mind, with a passion for photography - this could be the shortest description for Ta...
View articleDubbed the "Trending Vending Lounge," Oreo’s vending machines print out customized cookies based on trending Twitter conversations, using the hashtag ...
View articleA preview of the day two Afternoon Keynote Panel on April 2, which will focus on how agencies drive success and avoid failed thinking. Read More...
View articleMondelez International has teamed up with venture development firm Prehype to launch two beta platforms, Prankstr and Betabox, which have consumer and...
View articleClickZ spoke to Linda Descano, managing director and head of content and social at Citi, to explore the paradigm shift of financial institutions away ...
View articleIn the past, in a broadcast-only, one-way street marketing world, exclusivity made a lot of sense. But today we are starting to realize that exclusivi...
View articleClickZ asks a number of industry leaders what they expect the biggest topics of conversation at this year's South By Southwest will be. Unsurprisingly...
View articleYou can't just create a video, post it on Facebook, and expect it to generate tons of awareness, engagement, and sales. You need to put thought and st...
View articleThe industry will be worth $70 billion in the next 10 years. The following examples will give marketers food for thought on how to monetize this oppor...
View articleFacebook is reportedly acquiring a drone company in a further move to connect the world. Read More...
View articleFebruary saw a series of new hires and promotions in the digital marketing industry , including Tumblr's first director of media and IAB's new executi...
View articleClickZ spoke to Denise Karkos, chief marketing officer of TD Ameritrade, to understand how the financial institution is adapting to the digital and so...
View article"The Lego Movie" is a hit because it wasn't treated as branded content. The product and brand are so interwoven with the film that it couldn't exist w...
View articleTrendy drink company Neuro is using a splashy digital campaign - including a crooning Neil Patrick Harris video and an in-app game - to help it give a...
View articleGoogle’s purchase of Nest threw a few people into a spin and it made me realize there’s an opportunity for brands to redefine the way they're experien...
View articleThe changes to Facebook's algorithm went into effect sometime around the end of the year and while there was some discussion, it really didn't feel li...
View articleWith Jimmy Fallon taking over "The Tonight Show" and attracting a younger audience, NBC is looking to capitalize on Fallon's digital appeal. Read More...
View articleYou don't need to be a professional copywriter to write great content that sells. Here are six tips to get started. Read More...
View articleWith the increasing importance of imagery and visual content across many social channels, most of the mainstream social properties are facilitating an...
View articleGoogle and Interpublic Group’s, Magna Global, have partnered in a single-year (renewable) upfront deal. The $100 million move will give the ad buyer (...
View articlePeople who tweet or email pictures of their loved ones to digital signage company Aerva will have their picture displayed in lights over Time Square j...
View articleBoth Facebook and Twitter are striving to become truly mobile companies, while Facebook confronts its "youth" problem and Twitter strives to continuou...
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