Savvy marketers can use data and insights from Facebook campaigns to optimize media plans on the "open web." Read More...
View articleShark Night sinks its choppers into Yahoo Movies, and more. Read More...
View articleThe First Lady has joined the President in ads running across the web. Read More...
View articleEyewonder was sold to Limelight in 2009 for more than $40 million more. Read More...
View articleSolving the attribution problem will make online advertising dramatically more appealing to brands. Read More...
View articleHalf of $58 million in Q2 ad sales derived from mobile, helped by brands like Lowe’s and Farmer’s Insurance. Read More...
View articleA knockout ad from Lionsgate's "Warrior," and more. Read More...
View articleImagine if you could understand consumers across every media channel and coordinate your messaging, frequency, and sequencing to connect to them. Read...
View articleSome Zip code segments don't match to Census data, according to analysis presented at SES. Read More...
View articleBecome more proactive in understanding user experiences in real time and finding issues before they are reported with these practices. Read More...
View articleA well-regarded steward of Yahoo's advertising products departs. Read More...
View articleHirsch plans to "pursue smaller entrepreneurial interests." Read More...
View articleSearch firm releases annual DoubleClick ad benchmarking data. Read More...
View articleFirm reported revenue rise in Q2 but overall net loss of $2.4 million. Read More...
View articleGoogle also had a positive Q2, as Yahoo slumped. Read More...
View articleAssessing the role of usability and ad networks in the future of digital marketing. Read More...
View articleAcquisition reflects ValueClick's focus on retail advertisers. Read More...
View articleA look at some creative display ads from around the web last week. Read More...
View article4 ways that new, more cost effective, and flexible approaches to data management will change marketing. Read More...
View articleFirm re-jigs management to promote ad sales growth. Read More...
View articleEvery time a buyer and seller meet in the digital ether a value exchange is happening. Read More...
View articleYahoo blamed a dip in revenues and display on sales staff upheaval and inexperience. Read More...
View articleRetailers boost efforts, get 36 percent of total impressions. Read More...
View articleLive Gamer acquires BrandPort and gamerDNA Media to kick start new unit. Read More...
View articleA look at usability and the continuing role of the media and technology companies in the marketplace. Read More...
View articleCompany today reported a 32 percent rise in revenues during Q2 2011. Read More...
View articleIf you don't know where the ad is likely to be on the page or how competitive the environment is, how can you know the quality or the value? Read More...
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