A recent trend allows gamers to customize the game to their liking. Advertisers should take note of the impact it may have on consumer behavior. Read ...
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View articleAn online and offline tribute to a low-tech plastic toy aims to inspire passionate fans. Read More...
View articleWhile regional media continue to figure out how to better monetize the Web, they must find better ways to reach their buyers. Read More...
View articleShould a brand advertiser hire a rising Internet star or an established talent? Read More...
View articleLeverage the trend of increased realism in video games to make sure your brand is accessible and engaging. Read More...
View articleMarketers need to think about an ad model that will actually move online video forward -- and that isn't the pre-roll. Read More...
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