We have very few truly proven ad formats online, and already publishers are abolishing them. Read More...
View articlePublisher poo-poos pop-ups. Smart move -- or are formats only as good as advertisers who use them? Read More...
View articleYou find it funny, but your readers cringe. Don't let this happen to you. Read More...
View articleSmile and say, "hello" – here comes the camera phone. Predictions for worldwide sales approach 147 million by 2007 and should boost a sagging handset ...
View articleEven though wireless carriers want to implement advanced messaging tomake more money, almost two-thirds say they don't see SMS having the same kind of...
View articleThere's been uproar about 'intrusive' ads. Here's an alternative. Read More...
View articleOne million pounds gives Lloyds TSB Insurance the rights to more than 1,000 insurance-related keywords for one year. Read More...
View articleThe machines may be running the applications, but don't forget who's running the machines. Read More...
View article'Not all loyal customers are profitable, and not all profitable customers are loyal,' says the Harvard Business Review. Seana has the numbers to back ...
View articleAOL Time Warner's four big mistakes -- and how to avoid them. Read More...
View articleIn-Stat/MDR claims broadband subscriber growth remains robust, while the Yankee Group says new technologies offer cost-effective business broadband op...
View articleYou may not love pop-unders, but Orbitz's careful, creative approach to the less-than-popular ad format could make you at least hate them a little les...
View articleIn-Stat/MDR claims broadband subscriber growth remains robust, while the Yankee Group says new technologies offer cost-effective businessbroadband opt...
View articleEnron. Andersen. Martha Stewart. Traficant. A rogues gallery -- of Web sites? Read More...
View articleOnline media planning and buying may be a logistical nightmare, but we're beginning to get somewhere. Read More...
View articleAccording to In-Stat/MDR, the dream of an effortless, ultra-profitablebroadband business focused on multi-tenant structures has proven to be amyth. Re...
View articleOverworked? Don't despair. Publishers are rolling out tools to make campaigns much easier -- and more cost-effective -- to manage. Read More...
View articleSome cell phone owners in the UK believe the intrusive devices should be banned in public places, but this figure is low compared to other European co...
View articleDo consumers have a right to informational self-determination? Consumers seem to think so. An empowered individual is part of the solution, not part o...
View articleDesire. Passion. Longing. What do we REALLY crave? Brands. Read More...
View articleA European court says deep linking means deep trouble for a news search engine. Read More...
View articleThe new volume filters implemented by ISPs could spell trouble for affiliates who depend on email. Read More...
View articleSo, click-through rates are going up. Who cares? Read More...
View articleBuyers make decisions based on research, news, and information. Here's how to put your hands on the facts -- fast! Read More...
View articleHow do you create content your inner 10-year-old would refer to as 'really tight, dude'? Susan offers some tips for appealing to under-12 Netizens. Re...
View articleSomething's got Seana steamed, and it's not the weather. She can't believe that misconceptions about interactive media stubbornly persist. Read More...
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