Two Acquisitions Alter Dynamics Among Web TV Guides
Media

Two Acquisitions Alter Dynamics Among Web TV Guides

15y Douglas Quenqua

Two Acquisitions Alter Dynamics Among Web TV Guide...

Independence versus network affiliation is suddenly a cause for bragging rights. Read More...

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HuffPo Ad Sales Dynamo Leaves With AOL Acquisition
Media

HuffPo Ad Sales Dynamo Leaves With AOL Acquisition

15y Kate Kaye

HuffPo Ad Sales Dynamo Leaves With AOL Acquisition

The executive steering The Huffington Post's successful ad revenue ship – Greg Coleman - will leave as it begins its integration with AOL. Read More...

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Wunderground Challenges Weather.com With Relaunch
Display Advertising

Wunderground Challenges Weather.com With Relaunch

15y Douglas Quenqua

Wunderground Challenges Weather.com With Relaunch

Site's 12-person direct-sales team is supported by Dapper, which helps geotarget ads based on local weather. Read More...

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Paid Content Business Models for Publishers
Asia

Paid Content Business Models for Publishers

15y Ross Settles

Paid Content Business Models for Publishers

If your company is making readers pay for content, here are four ways on how to generate revenue and keep your loyal audience. Read More...

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How to Use Mapping to Engage Audiences
Analytics

How to Use Mapping to Engage Audiences

15y Ross Settles

How to Use Mapping to Engage Audiences

For product and marketing teams, maps provide important benefits for some websites. Consider these approaches and metrics to monitor. Read More...

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Pay Content and Publishers: Not Your Same Old Arithmetic
Asia

Pay Content and Publishers: Not Your Same Old Arithmetic

15y Ross Settles

Pay Content and Publishers: Not Your Same Old Arit...

The old rules of content and circulation no longer apply when you charge for content. Here's what you need to consider when evaluating an online paid ...

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How to Create Value From an Online Traffic Surge
Asia

How to Create Value From an Online Traffic Surge

16y Ross Settles

How to Create Value From an Online Traffic Surge

A disaster, sex scandal, or other unexpected event can dramatically expand your ad audience. Are you prepared to capitalise on that when it happens? R...

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Telling the Story Every Day at Cisco
Media

Telling the Story Every Day at Cisco

22y Susan Solomon

Telling the Story Every Day at Cisco

How Cisco built a global-strength PR Web site -- and saved millions in the process. Read More...

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Do Brands Demand Their Own Web Sites?
Media

Do Brands Demand Their Own Web Sites?

22y Susan Solomon

Do Brands Demand Their Own Web Sites?

Do you need brand subsites or a single comprehensive, easily accessible site? A few tips when a subsite is a possibility. Read More...

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Online Press Rooms That Perform
Media

Online Press Rooms That Perform

22y Susan Solomon

Online Press Rooms That Perform

What belongs in your online press room? Read More

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Brand Journalism: A Field Day for Web Marketers
Media

Brand Journalism: A Field Day for Web Marketers

22y Susan Solomon

Brand Journalism: A Field Day for Web Marketers

How would you change McDonald's site to reflect its new 'brand journalism' concept? Read More...

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Webinars That Wow
Media

Webinars That Wow

22y Susan Solomon

Webinars That Wow

Practical tips for hosting, moderating, presenting, and producing effective Webinars. Read More...

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Give Creative Personalities a Chance
Media

Give Creative Personalities a Chance

22y Susan Solomon

Give Creative Personalities a Chance

How to find, nurture, work with, and retain top creative talent. Read More...

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Lessons From the Library
Media

Lessons From the Library

22y Susan Solomon

Lessons From the Library

The British Library isn't your grandfather's stuffy old library. Let it inspire your online content. Read More...

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The Better to Tease You With
Media

The Better to Tease You With

22y Susan Solomon

The Better to Tease You With

Hook 'em with a great teaser. Read More

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More Power, More to the Point
Media

More Power, More to the Point

22y Susan Solomon

More Power, More to the Point

How to make better PowerPoint presentations, and why they should never be posted on your site. Read More...

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Content Consultation for Consultants
Media

Content Consultation for Consultants

22y Susan Solomon

Content Consultation for Consultants

Ten tips for selling a service with a Web site. Read More...

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Conquering the Fear of Authoring
Media

Conquering the Fear of Authoring

22y Susan Solomon

Conquering the Fear of Authoring

Ten tips for motivating content contributors. Read More

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Rethinking the Branding Message
Media

Rethinking the Branding Message

22y Susan Solomon

Rethinking the Branding Message

Is your brand on-message? Consider shaking it up a little. Read More...

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Let's Talk About Us
Media

Let's Talk About Us

23y Susan Solomon

Let's Talk About Us

The ubiquitous 'About Us' page -- reconsidered. Read More

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Get in the Game for Gen Y-Targeted Sites
Media

Get in the Game for Gen Y-Targeted Sites

23y Susan Solomon

Get in the Game for Gen Y-Targeted Sites

Games are the cultural glue of the generation now coming of age. To get them, first get gaming. Read More...

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Loosen Up a Little
Media

Loosen Up a Little

23y Susan Solomon

Loosen Up a Little

When did the Web get so... boring? Read More

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Asia Welcomes You Back: After-the-Crisis Content
Media

Asia Welcomes You Back: After-the-Crisis Content

23y Susan Solomon

Asia Welcomes You Back: After-the-Crisis Content

What's to be learned from a recent health crisis? The more information disseminated, the better. Read More...

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How Big Is a Breadbox?
Media

How Big Is a Breadbox?

23y Susan Solomon

How Big Is a Breadbox?

Minimize returns, maximize satisfaction by adding perspective to your e-commerce site. Read More...

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Winning the Mouse-Versus-Remote War
Media

Winning the Mouse-Versus-Remote War

23y Susan Solomon

Winning the Mouse-Versus-Remote War

Could TV's current content be driving more viewers online? Time to start beefing up your Web content. Read More...

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It's Good to Do Good
Media

It's Good to Do Good

23y Susan Solomon

It's Good to Do Good

Companies exist by virtue of community consent. Opportunities for enhancing community relations through Web content. Read More...

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Logo Schmogo
Media

Logo Schmogo

23y Susan Solomon

Logo Schmogo

Spending months trying to get your logo just right ? You might be suffering from logoitis. Read More...

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