Cost-per-click data by vertical category in search in the U.S. Read More...
View articleAOL has begun implementing AdTech's ad platform across some of its properties, as reported by AdAge today Read More...
View articleConnecticut and Florida are among "about a dozen states" reviewing the recent Google/Yahoo search ad deal, according to a recent Washington Post story...
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View articleIBM's Mke Moran joins Converseon as chief strategist; Technorati hires in sales. Read More...
View articleNow that Sony has its in-game advertising strategy up-and-running, it's wasting no time signing on with ad network partners Read More...
View articleWhen Google launched its mobile image ads in April there was some disagreement over their compliance with the Mobile Marketing Association guidelines ...
View articleiPhone AppStore launches with more than 500 developer application, some ad-supported. Read More...
View articleYahoo aims for a richer gaming experience, wrapped in an ad. Read More...
View articlePointRoll hires Kenneth Graffeo; Publicis work for T-Mobile; Collective hires two in Midwest. Read More...
View articleGerman market research group GfK is putting together a cash offer for rival firm TNS (Taylor Nelson Sofres), in response to a hostile bid from Martin ...
View articleYahoo scores NBA, PGA and NASCAR content, while Turner has the exclusive right to sell all ads in that content. Read More...
View articleSources say aQuantive has begun to infuse its parent with new digital marketing mojo. Read More...
View articleChannel promotes eco-reality show "L.A. Hard Hats" with a virtual environment. Read More...
View articleGeico launches in-game integration with Nintendo Wii; DDB creates skin cancer awareness campaign for Neutrogena; BBDO builds user-gen contest for FedE...
View articleCaroline Waxler, managing editor of TheStreet.com-offshoot, MainStreet.com, is leaving that position, according to Portfolio by way of PaidContent Rea...
View articleBBC Worldwide, the British broadcaster's commercial arm, has reported a 57 percent year-on-year increase in digital media revenues, generating £21.9 ...
View articleIn the government's ongoing inspection of online advertising and consumer privacy, ISPs are next in line for a grilling by Senate hearing. Read More...
View articleDigital agency is the latest independent firm to be snapped up by WPP-owned Wunderman. Read More...
View articleParis-based Phonevalley expands with new offices in Chicago, New York, and Boston. Read More...
View articleCEO Bob Dykes is scheduled to testify at a Senate committee hearing today. Read More...
View articleCapabilities include RSS feeds, local mapping and a mini-store. Read More...
View articleIt didn't work for Microsoft, but Wal-Mart is going to give Craigslist's free listings approach a try. Meanwhile, advertisers sit on the sidelines, wa...
View articleHearst invites MSN to the table; Miva grabs direct marketing vet Ribaudo; Olympic Committee chooses mInfo Read More...
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