Yahoo Expands its Mobile Presence in Asia
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Yahoo Expands its Mobile Presence in Asia

18y Enid Burns

Yahoo Expands its Mobile Presence in Asia

Multiple deals put oneSearch on the decks of five more APAC carriers, and display ads on two mobile operators. Read More...

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Index Suggests Ad Prices Stabilized in May
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Index Suggests Ad Prices Stabilized in May

18y Douglas Quenqua

Index Suggests Ad Prices Stabilized in May

Latest index report offers some evidence social network inventory may be commanding a slightly higher price. Read More...

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Execs & Accounts: Quattro Wireless, Kudzu.com, Ralph Lauren
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Execs & Accounts: Quattro Wireless, Kudzu.com, Ralph Lauren

18y Enid Burns

Execs & Accounts: Quattro Wireless, Kudzu.com, Ral...

Response Media wins Cox Enterprises account for integrated marketing, while Quattro Wireless is working with Cox Newspapers to create mobile editions....

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SignOn San Diego Could Join Yahoo
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SignOn San Diego Could Join Yahoo

18y Kate Kaye

SignOn San Diego Could Join Yahoo

I had a great chat with Mark Davis, VP Strategy at San Diego Union Tribune this afternoon Read More...

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Brightcove Promises More Video Inventory Through New Platform
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Brightcove Promises More Video Inventory Through New Platform

18y Kate Kaye

Brightcove Promises More Video Inventory Through N...

Brightcove has launched the latest version of its video player, which could result in more ad inventory for publishers using it Read More...

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MySpace Anti-Spam Machine Whacks Another Mole
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MySpace Anti-Spam Machine Whacks Another Mole

18y Zachary Rodgers

MySpace Anti-Spam Machine Whacks Another Mole

MySpace claimed another legal victory yesterday in its offensive against spammers, which ClickZ covered in depth last month Read More...

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Nielsen Sees Moderate Q1 Online Ad Growth, Led by Search
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Nielsen Sees Moderate Q1 Online Ad Growth, Led by Search

18y Fred Aun

Nielsen Sees Moderate Q1 Online Ad Growth, Led by ...

Combined search and display advertising grew 15 percent. Read More...

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Yahoo Faces Fresh Brain Drain
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Yahoo Faces Fresh Brain Drain

18y Zachary Rodgers

Yahoo Faces Fresh Brain Drain

Exec departures come amid rumors of a forced slow-down in hiring to boost company performance. Read More...

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Microsoft Taps YuMe to Handle Remnant Video Inventory Online
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Microsoft Taps YuMe to Handle Remnant Video Inventory Online

18y Douglas Quenqua

Microsoft Taps YuMe to Handle Remnant Video Invent...

Deal allows YuMe to package and sell unsold video through its network of channels. Read More...

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Average Search CPC Data by Category for May 2008
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Average Search CPC Data by Category for May 2008

18y rumo

Average Search CPC Data by Category for May 2008

Cost-per-click data by vertical category in search in the U.S. Read More...

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Yahoo-Google Confounds Digerati, Marketers Universally Miserable
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Yahoo-Google Confounds Digerati, Marketers Universally Miserable

18y Zachary Rodgers

Yahoo-Google Confounds Digerati, Marketers Univers...

One hundred hours later, opinion makers still can't agree on whether Yahoo's search ads deal with Google was a brilliant move long overdue or the begi...

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Publicis Experiences Strong Digital Growth
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Publicis Experiences Strong Digital Growth

18y Jack Marshall

Publicis Experiences Strong Digital Growth

French advertising group Publicis is experiencing strong growth in interactive, according to its CEO Maurice Levy. In an interview with French busines...

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Newspapers' Online Growth Weakens as Print Revenue Plummets
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Newspapers' Online Growth Weakens as Print Revenue Plummets

18y Kate Kaye

Newspapers' Online Growth Weakens as Print Revenue...

Industry needs online revenue to shine. Instead, growth has slowed. Read More...

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MySpace Unveils Redesign as Facebook Catches Up
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MySpace Unveils Redesign as Facebook Catches Up

18y Douglas Quenqua

MySpace Unveils Redesign as Facebook Catches Up

New look, functionality includes optimization of ads. Read More...

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Execs & Accounts: Critical Mass, AutoTrader, Geary
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Execs & Accounts: Critical Mass, AutoTrader, Geary

18y Enid Burns

Execs & Accounts: Critical Mass, AutoTrader, Geary

Critical Mass signs AutoTrader.com; Digitas executive Dean Whitney leaves to join Garfield Group; Avenue A/Razorfish continues promotion spree. Read M...

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iPhone Applications, Google, and PPC
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iPhone Applications, Google, and PPC

18y Anna Maria Virzi

iPhone Applications, Google, and PPC

Over the weekend, a Google search for "iPhone applications" turned up an assortment of sponsored links. Google Mobile appeared as the top sponsored li...

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Yahoo Broadens Ad Pact with Google
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Yahoo Broadens Ad Pact with Google

18y Zachary Rodgers

Yahoo Broadens Ad Pact with Google

The deal, a painful concession after spurning Microsoft's bid, could generate as much as $450 million in operating cash flow for Yahoo in the first ye...

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ClickZ Welcomes Denuo's Todd Krieger
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ClickZ Welcomes Denuo's Todd Krieger

18y Anna Maria Virzi

ClickZ Welcomes Denuo's Todd Krieger

Denuo SVP Todd Krieger today joins ClickZ's roster of Experts, providing insights into the evolution of video content creation, distribution, and mone...

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Questions for Phil Rosenberg on Sony's In-Game Ad Plans
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Questions for Phil Rosenberg on Sony's In-Game Ad Plans

18y Enid Burns

Questions for Phil Rosenberg on Sony's In-Game Ad ...

Sony SVP discusses how ads in PlayStation 3 will be sold. Read More...

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Pontiac Pairs with Last.fm for Musical Vibe Site
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Pontiac Pairs with Last.fm for Musical Vibe Site

18y Fred Aun

Pontiac Pairs with Last.fm for Musical Vibe Site

CBS-owned music service creates multimedia integration for car maker. Read More...

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Execs & Accounts: Euro RSCG, Critical Mass, Avenue A/Razorfish, Organic
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Execs & Accounts: Euro RSCG, Critical Mass, Avenue A/Razorfish, Organic

18y Enid Burns

Execs & Accounts: Euro RSCG, Critical Mass, Avenue...

Euro RSCG's integrated model wins new business, Omnicom's Critical Mass appoints a new creative director, and Avenue A | Razorfish promotes three in P...

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Yahoo and Microsoft End Merger Talks
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Yahoo and Microsoft End Merger Talks

18y Zachary Rodgers

Yahoo and Microsoft End Merger Talks

Microsoft no longer wants a comprehensive deal, while Yahoo rejected a search-only sale. Read More...

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Yahoo's Display Endgame: Combine AMP with Right Media
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Yahoo's Display Endgame: Combine AMP with Right Media

18y Zachary Rodgers

Yahoo's Display Endgame: Combine AMP with Right Me...

Yahoo may eventually merge its industry leading exchange with its nascent ad management platform. Read More...

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Promised MySpace Self-Serve Ads Still on Hold
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Promised MySpace Self-Serve Ads Still on Hold

18y Kate Kaye

Promised MySpace Self-Serve Ads Still on Hold

As the do-it-yourself display ad phenomenon gains ground, a MySpace platform originally planned for launch early this year remains in beta testing. Re...

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New Omnicom Network Helps Healthcare Clients Play Larger Role With Patient
Media

New Omnicom Network Helps Healthcare Clients Play Larger Role With Patient

18y Douglas Quenqua

New Omnicom Network Helps Healthcare Clients Play ...

Digital heavy network includes OMG Digital, Critical Mass and Javelin Direct groups. Read More...

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Clinton Needed More Search: Q&A with Google's Greenberger
Media

Clinton Needed More Search: Q&A with Google's Greenberger

18y Kate Kaye

Clinton Needed More Search: Q&A with Google's Gree...

Google's top political ad man contends savvy search advertising contributed to the success of both Barack Obama's and John McCain's primary season win...

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FTC Wants Civil Penalties in its Anti-Spyware Arsenal
Media

FTC Wants Civil Penalties in its Anti-Spyware Arsenal

18y Kate Kaye

FTC Wants Civil Penalties in its Anti-Spyware Arse...

Look out spyware perps Read More

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