Project Runway to Introduce Ad-Supported Voting
Media

Project Runway to Introduce Ad-Supported Voting

18y Matthew G. Nelson

Project Runway to Introduce Ad-Supported Voting

Cox, Charter, Comcast, Time Warner Cable customers will vote on the show via set-top boxes, and advertisers will measure their engagement. Read More...

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Big Web Ad Spender Dell Partners with WPP
Media

Big Web Ad Spender Dell Partners with WPP

18y Kate Kaye

Big Web Ad Spender Dell Partners with WPP

Working with hundreds of different agencies spelled trouble ahead, trouble behind for DellÂ’'s Global Marketing VP Casey Jones Read More...

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Was Ad Shyness a Factor in Six Apart Sale of LiveJournal?
Media

Was Ad Shyness a Factor in Six Apart Sale of LiveJournal?

18y Zachary Rodgers

Was Ad Shyness a Factor in Six Apart Sale of LiveJ...

Six Apart has sold blogging and community platform LiveJournal to SUP, a Russian concern that already runs LiveJournal's Russian version and has sever...

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A Few Advertisers Distance Themselves From Beacon. Why?
Media

A Few Advertisers Distance Themselves From Beacon. Why?

18y Zachary Rodgers

A Few Advertisers Distance Themselves From Beacon....

Facebook has taken steps to ease privacy concerns about its Beacon consumer data sharing initiative, but many of the social net's own partners are war...

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Is TiVo's String of StopWatch Deals Making TV Measurable?
Media

Is TiVo's String of StopWatch Deals Making TV Measurable?

18y Enid Burns

Is TiVo's String of StopWatch Deals Making TV Meas...

As TiVo adds new relationships with agencies and TV networks, the DVR platform's second-by-second data reporting tool gives advertisers a taste of acc...

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TurnHere to Create Local Business Videos for SuperPages
Media

TurnHere to Create Local Business Videos for SuperPages

18y Matthew G. Nelson

TurnHere to Create Local Business Videos for Super...

Idearc Media partners with TurnHere and Denver MultiMedia to access stable of videographers. Read More...

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ComScore Study Reinforces Online Reviews' Impact on Offline Sales
Media

ComScore Study Reinforces Online Reviews' Impact on Offline Sales

18y Fred Aun

ComScore Study Reinforces Online Reviews' Impact o...

Good ratings on Web review sites are vital, says comScore/Kelsey Group report Read More...

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Execs & Accounts for December 03, 2007
Media

Execs & Accounts for December 03, 2007

18y Matthew G. Nelson

Execs & Accounts for December 03, 2007

Sci Fi Channel goes to Tribal DDB; Consorte steals execs from Univision; Massive plays Soccer. Read More...

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Miva Launches ALOT, But Doesn't Shift a Lot of Priorities
Media

Miva Launches ALOT, But Doesn't Shift a Lot of Priorities

18y Matthew G. Nelson

Miva Launches ALOT, But Doesn't Shift a Lot of Pri...

Miva has weathered a rocky road for the past several years Read More...

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Tribune Interactive Joins YouTube Distribution Wave
Media

Tribune Interactive Joins YouTube Distribution Wave

18y Matthew G. Nelson

Tribune Interactive Joins YouTube Distribution Wav...

Tribune Interactive, the online division of the Tribune Company, is looking to capitalize on YouTube's distribution system and has launched a number o...

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Facebook Defangs Beacon to Appease Privacy-Wary Users
Media

Facebook Defangs Beacon to Appease Privacy-Wary Users

18y Zachary Rodgers

Facebook Defangs Beacon to Appease Privacy-Wary Us...

The odyssey of the Beacon program shows once more that Facebook has a knack for reckless experimentation and a willing ear for criticism. Read More...

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Ad Council Spreads Rich Media Ad Campaign
Media

Ad Council Spreads Rich Media Ad Campaign

18y Fred Aun

Ad Council Spreads Rich Media Ad Campaign

Interpolls creates interactive video units to boost ad industry support for the organization. Read More...

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Execs & Accounts for November 30, 2007
Media

Execs & Accounts for November 30, 2007

18y Matthew G. Nelson

Execs & Accounts for November 30, 2007

Responsys hires CTO from Infospace; IKEA taps Zig for holiday ad campaign; Podbridge takes flight as Volo. Read More...

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EyeWonder Offers Ad Widgets. Are Your Ads Worth Sharing?
Media

EyeWonder Offers Ad Widgets. Are Your Ads Worth Sharing?

18y Zachary Rodgers

EyeWonder Offers Ad Widgets. Are Your Ads Worth Sh...

Here's one for all you marketers with widgets to promote Read More...

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Google Doubleclick Decision by Mid-December?
Media

Google Doubleclick Decision by Mid-December?

18y Kate Kaye

Google Doubleclick Decision by Mid-December?

A trusted source told me a Federal Trade Commission decision on Google's acquisition of DoubleClick could come by the middle of December Read More...

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FTC Settlement with Adteractive Leaves Unanswered Questions for Troubled Firm
Media

FTC Settlement with Adteractive Leaves Unanswered Questions for Troubled Fi...

18y Kate Kaye

FTC Settlement with Adteractive Leaves Unanswered ...

Those familiar with the lead gen company say the FTC investigation and subsequent settlement is the least of its concerns. Read More...

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IYP Exchange Aims to Grab National Ad Dollars for Small YP Sites
Media

IYP Exchange Aims to Grab National Ad Dollars for Small YP Sites

18y Kate Kaye

IYP Exchange Aims to Grab National Ad Dollars for ...

MediaTraks Global is moving its print yellow pages marketplace to the Web. Read More...

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Adobe Taps Yahoo to Sell Ads in PDF Documents
Media

Adobe Taps Yahoo to Sell Ads in PDF Documents

18y Zachary Rodgers

Adobe Taps Yahoo to Sell Ads in PDF Documents

In a beta test beginning today, Adobe hopes to identify the market opportunity for ads in documents and articles published in PDF. Read More...

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CondéNet Video Channels to Appear on YouTube
Media

CondéNet Video Channels to Appear on YouTube

18y Fred Aun

CondéNet Video Channels to Appear on YouTube

Digital arm of Condé Nast hopes to spread its brands and sell some ads. Read More...

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MediaNews Group Socializes with Topix
Media

MediaNews Group Socializes with Topix

18y Kate Kaye

MediaNews Group Socializes with Topix

Yesterday local news aggregator and community Topix announced a partnership with MediaNews Group to enable Web forums and comments for the newspaper p...

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Major U.K. Broadcasters Team up for Landmark Partnership
Media

Major U.K. Broadcasters Team up for Landmark Partnership

18y Jack Marshall

Major U.K. Broadcasters Team up for Landmark Partn...

Three of the U.K.'s largest broadcasters are to join forces in launching an On-Demand entertainment service, potentially presenting marketers with new...

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MoveOn's Facebook Privacy Campaign: Pot, Kettle, Black?
Media

MoveOn's Facebook Privacy Campaign: Pot, Kettle, Black?

18y Jack Marshall

MoveOn's Facebook Privacy Campaign: Pot, Kettle, B...

Judging by the astounding rate at which MoveOn's Facebook group 'Petition: Facebook, stop invading my privacy!' is gaining members, it's clear that th...

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Aegis Sees Canadian Dollar Signs in Agency Acquisitions
Media

Aegis Sees Canadian Dollar Signs in Agency Acquisitions

18y Jack Marshall

Aegis Sees Canadian Dollar Signs in Agency Acquisi...

Isobar-parent Aegis has acquired Toronto-based digital agency Mindblossom, following another Canadian agency acquisition. Read More...

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Citysearch and MerchantCircle to Share Ad Opportunities and Content
Media

Citysearch and MerchantCircle to Share Ad Opportunities and Content

18y Kate Kaye

Citysearch and MerchantCircle to Share Ad Opportun...

Citysearch parent IAC was among the investors in a recent $10 million funding round for the small business marketing and referral platform. Read More...

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Former IAB GM Launches For-Profit Activist Web Community
Media

Former IAB GM Launches For-Profit Activist Web Community

18y Kate Kaye

Former IAB GM Launches For-Profit Activist Web Com...

The Power of Peace is launching with its "Not Made in China" initiative Read More...

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NBC Pacts with TiVo on Ads and Measurement
Media

NBC Pacts with TiVo on Ads and Measurement

18y Enid Burns

NBC Pacts with TiVo on Ads and Measurement

NBC Universal will use TiVo's stopwatch commercial ratings service and add TiVo-specific functionality fto its own commercials. Read More...

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Execs & Accounts for November 28, 2007
Media

Execs & Accounts for November 28, 2007

18y Matthew G. Nelson

Execs & Accounts for November 28, 2007

Agency.com Seeds a Dream; Aegis Group expands in Canada; Undertone poaches Phillips from Microsoft. Read More...

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