Survey: Web Video Watchers Favor News Clips and Shorter Ads
Media

Survey: Web Video Watchers Favor News Clips and Shorter Ads

19y rumo

Survey: Web Video Watchers Favor News Clips and Sh...

An Advertising.com poll also finds people are fine with in-video ads but wish they were shorter. Read More...

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Top 10 Search Providers, July 2007
Media

Top 10 Search Providers, July 2007

19y Enid Burns

Top 10 Search Providers, July 2007

The top 10 search engines and search providers by the number of users and share of total searches Read More...

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Google to Double TV Ad Inventory
Media

Google to Double TV Ad Inventory

19y Zachary Rodgers

Google to Double TV Ad Inventory

In the next week or two, Google will double the amount of TV inventory it's making available to advertisers, ClickZ has learned. The company's trial p...

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Rhymes with Zulu
Media

Rhymes with Zulu

19y Enid Burns

Rhymes with Zulu

The name of the News Corp and NBC Universal joint venture video site announced this spring has been revealed: Hulu.com Read More...

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Dex Advertisers Gain Access to Yahoo Local, Maps
Media

Dex Advertisers Gain Access to Yahoo Local, Maps

19y Enid Burns

Dex Advertisers Gain Access to Yahoo Local, Maps

Yahoo Local and Maps properties will serve listings from R.H. Donnelley Advertisers. Read More...

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Tribal Fusion Automates Data-Driven Ad Creation
Media

Tribal Fusion Automates Data-Driven Ad Creation

19y Zachary Rodgers

Tribal Fusion Automates Data-Driven Ad Creation

A new offering is similar to one introduced by Yahoo earlier this summer. Read More...

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CNN.com Goes with Google
Media

CNN.com Goes with Google

19y Fred Aun

CNN.com Goes with Google

The Web face of the Atlanta-based cable news network switches to Google's AdSense for contextual ads. Read More...

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Execs & Accounts for August 29, 2007
Media

Execs & Accounts for August 29, 2007

19y Zachary Rodgers

Execs & Accounts for August 29, 2007

Google CFO to retire; StrongMail hires Tricia Robinson-Pridemore to head market and product strategy. Read More...

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Online Consumer Education Gets Metrics
Media

Online Consumer Education Gets Metrics

19y Enid Burns

Online Consumer Education Gets Metrics

Online consumer education firm Powered added the Data & Insight PowerPack, a data and insight package that allows clients a deeper look into their cou...

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HP Goes Online to Promote Print
Media

HP Goes Online to Promote Print

19y Anna Maria Virzi

HP Goes Online to Promote Print

What do a snowboard company founder, a pop star and graphic designer have in common? They've lent their names to Hewlett-Packard's $300 million Print ...

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Engauge Digital Agency Roll-up Seems a Tad Late
Media

Engauge Digital Agency Roll-up Seems a Tad Late

19y Zachary Rodgers

Engauge Digital Agency Roll-up Seems a Tad Late

The New York Times has the story of 82-year-old marketing legend Stan Rapp's project to build a digital marketing agency powerhouse through a series o...

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Bigger Industry, Bigger Offices
Media

Bigger Industry, Bigger Offices

19y Zachary Rodgers

Bigger Industry, Bigger Offices

As digital marketing continues to make fortunes and siphon ad dollars from traditional media, New York firms with a stake in the channel are rapidly o...

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Top 50 Advertisers by Media Value in June, 2007
Media

Top 50 Advertisers by Media Value in June, 2007

19y rumo

Top 50 Advertisers by Media Value in June, 2007

Top 50 Internet Advertisers by Media Value in June, 2007 Read More...

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TargetSpot Aims for Internet Radio Ads
Media

TargetSpot Aims for Internet Radio Ads

19y Enid Burns

TargetSpot Aims for Internet Radio Ads

Internet radio ad network lets advertisers build their own audio and display spots and distribute them on a handful of streaming radio groups. Read Mo...

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MyxerTones Launches Web-to-Mobile Ad Offering
Media

MyxerTones Launches Web-to-Mobile Ad Offering

19y Fred Aun

MyxerTones Launches Web-to-Mobile Ad Offering

Volkswagen and C3 Presents are among first advertisers to use the mobile content site's new ad offering. Read More...

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Search and Offline Marketing Converge at SES San Jose
Media

Search and Offline Marketing Converge at SES San Jose

19y Matthew G. Nelson

Search and Offline Marketing Converge at SES San J...

At Search Engine Strategies in San Jose last week, search agencies said they're giving more thought to the interplay of search with other media. Read ...

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Execs & Accounts for August 27, 2007
Media

Execs & Accounts for August 27, 2007

19y Zachary Rodgers

Execs & Accounts for August 27, 2007

Avenue A / Razorfish names Chris Bowler to lead digital media in Chicago; IPG's Greg Johnson goes to GGL. Read More...

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Green Publishers Pursue Network Effect
Media

Green Publishers Pursue Network Effect

19y Zachary Rodgers

Green Publishers Pursue Network Effect

Audience consolidation in green market Web publishing accelerates with new ad networks. Read More...

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UPS Delivers New Campaign on 'Intercept' Theme
Media

UPS Delivers New Campaign on 'Intercept' Theme

19y Enid Burns

UPS Delivers New Campaign on 'Intercept' Theme

[UPDATE] UPS turns the whiteboard over to Internet users, who can submit video of intramural sports intercepts to win cash for themselves and their sc...

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Is There a Market for Dynamic Ad Placements in Downloadable Media?
Media

Is There a Market for Dynamic Ad Placements in Downloadable Media?

19y Zachary Rodgers

Is There a Market for Dynamic Ad Placements in Dow...

ClickZ published a story today on a move by Podbridge, a podcast ad management and ad network firm, to expand its offerings beyond a dynamic ad insert...

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Video Game Sector Boosts Online Ad Spending
Media

Video Game Sector Boosts Online Ad Spending

19y Enid Burns

Video Game Sector Boosts Online Ad Spending

Firms like Ubisoft, EA and Capcom have steadily ramped up both the the quantity and array of their digital marketing efforts. Read More...

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As Podcast Ad Biz Sees Static, One Firm Shifts Focus
Media

As Podcast Ad Biz Sees Static, One Firm Shifts Focus

19y Zachary Rodgers

As Podcast Ad Biz Sees Static, One Firm Shifts Foc...

Podbridge pioneered dynamic ad insertion and powerful metrics for downloadable media, but the firm has lately committed to support a static ad model a...

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Execs & Accounts for August 24, 2007
Media

Execs & Accounts for August 24, 2007

19y Matthew G. Nelson

Execs & Accounts for August 24, 2007

Fox Interactive Media names Jack Kennedy EVP of strategy; Medio hires Yahoo Search Marketing exec; Wallace and Gromit go with ROO. Read More...

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Facebook Targeting on Profile Data: Is Interest a Proxy for Purchase Intent?
Media

Facebook Targeting on Profile Data: Is Interest a Proxy for Purchase Intent...

19y Zachary Rodgers

Facebook Targeting on Profile Data: Is Interest a ...

The Wall Street Journal today discusses Facebook's plans to target ads on user profile data, but according to what VP of Sales Mike Murphy told ClickZ...

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AKQA Acquires Search Agency
Media

AKQA Acquires Search Agency

19y Matthew G. Nelson

AKQA Acquires Search Agency

SearchRev acquisition moves AKQA one step closer to being a more diversified marketing services company. Read More...

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Advertising Placements by Industry and Top Sponsored Links, July 2007
Media

Advertising Placements by Industry and Top Sponsored Links, July 2007

19y Enid Burns

Advertising Placements by Industry and Top Sponsor...

The industry breakdown of ad placements and unit types and top 25 companies placing sponsored links. Read More...

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In-Game Advertising on Console Systems to Spike
Media

In-Game Advertising on Console Systems to Spike

19y Enid Burns

In-Game Advertising on Console Systems to Spike

Ad spending on game systems will increase ten-fold between this year and 2011, according to ABI Research. Read More...

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